9. “Brands need to think like publishers/newrooms rather than as pure advertisers; moving from campaigns to sustained content initiatives”
(Source: Altimer Group)
Rebalancing for Content: The New Marketing Equation
13. New Models
e-commerce-driven apparel companies that design and sell customized men’s clothing online. Personal stylists, pop up stores, etc…
Prescription eyeglasses and sunglasses sold online with showrooms in the US. By designing glasses in- house, and selling only directly to consumers, the company can sell at significantly discounted prices.
Surprise & delight discovery: Subscription based service for makeup and other beauty products.
15. AMAZON PHONE WITH FIREFLY: TURNS THE WORLD INTO A STORE
15
“Firefly allows Amazon to invade every store in every mall on the planet and turn it into a de facto showroom for Amazon”
-Paul Saffo, Tech forecaster for CNN
22. Evolution of Exchanges
Company
EARLY DAYS
TODAY
Ebay
(2005)
NASDAQ
(1971)
Programmatic Adv.
Remnant Inventory
Today programmatic advertising is about remnant inventory, but in the future it will be…..
25. Employees/Talent
HR are now brand
ambassadors
Employees need
different skill sets
The influence of social
media
Shifting demographics
Senior people no longer
“know it all
Technology permeating
every aspect of
business
26. Educat ion: The Next Great Disrupt ion
Coursera is an education
company that partners with
top universities and
organizations to offer free
online courses
Skillshare is a community
marketplace for online
classes to learn anything
from anyone
EdX is a non-profit
organization created by
founding partners Harvard
and MIT
Khan Academy is a
non-profit educational
website that provides
individual lessons on a
wide range of topics
