Eric Oliver lays out a path for using virtual reality (VR) to inspire exploration, starting with internal demos at Stanford in 2014 and a partnership with JauntVR. By summer 2015, VR activations were piloted in retail stores in New York City and San Francisco to elevate the in-store experience, with future plans to record pilot store usage, develop smartphone attachments for wider distribution, advance 360-degree 3D filmmaking, and promote conservation through VR experiences of nature.

1. Eric Oliver
Director of Digital Marketing

2. 2015
To inspire people to live a life of exploration.

3. 2015
Path to VR
 Summer 2014: Internal TEDx @ Stanford VR
Lab
 Summer 2014: Introduction to JauntVR
 Fall 2014: JauntVR + Camp4 in Yosemite and
Moab
 Winter 2015: Internal demos, idea socializing
 Spring 2015: NYC and SF pilots @ Retail
 Summer 2015: Activation tool @ Chipotle

4. 2015
Treatment

5. 2015

6. 2015
Reaction

7. 2015
Elevate the in-store experience.

8. 2015
What’s Next?
 Record anecdotal and usage from the pilot
stores
 Attach to smartphone as mass distribution
 Push the envelope of 360º 3D filmmaking
 Promote the virtuous cycle for conservation
 It’s a large planet…

9. 2015
[DEMO]