This document discusses personally identifiable information (PII) and how the digital advertising landscape has changed in recent years. It notes that PII rules were established 15 years ago but the market is now very different, with platforms merging PII data with ad serving data and using PII for targeting. It suggests that regulating PII and connecting different data silos, including for internet of things devices, is an important issue. It concludes that advertising technology companies should reconsider how they can appropriately leverage PII given these changes.
My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
A continuing legal education program on the privacy issues in transactions including credit applications and issuance, asset purchases, mergers and acquisitions, marketing and advertising and bankruptcy, given on May 21, 2013 by Jonathan I. Ezor at Olshan Frome Wolosky in New York City.
Geek Sync | Tackling Key GDPR Challenges with Data Modeling and GovernanceIDERA Software
You can watch the replay for this Geek Sync webcast in the IDERA Resource Center: http://ow.ly/tLtr50A5b4b
The General Data Protection Regulation (GDPR) is inevitable and goes live in the EU beginning May 25th 2018. It touches all technical and organizational measures as well as the design of internal systems and processes, and affects all companies around the world that have customers in the EU.
Join IDERA and Dr. Sultan Shiffa as he focuses on how data modeling, governance and collaboration help Executives, IT Managers, Architects, DBAs and Developers tackle the key challenges around data protection by design and by default, individual rights to access and erasure, valid consent, data protection roles and accountabilities, data breach notifications, and auditing the records of data processing activities. This session will also explore best practices and examples for how to master those challenges and assess the data protection impact. After this session, you can be prepared to become GDPR compliant ahead of the deadline and beyond.
The digital and social media trends to watch. 2015 and beyond seminar: are yo...CharityComms
Ashley Friedlein, CEO, Econsultancy
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
From Theory to Practice – 5 Ways to Do Cross-Device Right
Every year there’s a white-hot topic in digital marketing. This year it’s cross-device marketing. In theory, cross-device sounds like a winning strategy to reach consumers with fragmented attention across multiple screens – but doing cross-device right requires a building plans around the customer and their cross-device usage patterns, not platforms or devices. Put theory into practice by learning the 5 key drivers of cross-device marketing effectiveness.
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
3 Steps to Turning CCPA & Data Privacy into Personalized Customer ExperiencesJean-Michel Franco
Your company’s success lies in your capacity to keep your customers’ trust while offering them a personalized experience. With the right Data Privacy framework and technology for your data governance project you will maintain compliance and prosper.
CCPA isn’t the first privacy regulation to impact virtually every organization that does business in the United States – it’s simply the one starting in 2020. As these regulations continue to expand and change, what if there was a way to turn compliance into your advantage? Attend this session and learn how a strong, carefully considered data governance program can help you stay ahead of new regulations like CCPA, and also enhance customer experiences with trusted data.
Learn how a 3-step approach can help you:
Ensure regulatory compliance at scale
Deliver advanced analytics with trusted data
Enable customer personalization for more accurate business insights targeted offers, and behavioral knowledge
A continuing legal education program on the privacy issues in transactions including credit applications and issuance, asset purchases, mergers and acquisitions, marketing and advertising and bankruptcy, given on May 21, 2013 by Jonathan I. Ezor at Olshan Frome Wolosky in New York City.
Geek Sync | Tackling Key GDPR Challenges with Data Modeling and GovernanceIDERA Software
You can watch the replay for this Geek Sync webcast in the IDERA Resource Center: http://ow.ly/tLtr50A5b4b
The General Data Protection Regulation (GDPR) is inevitable and goes live in the EU beginning May 25th 2018. It touches all technical and organizational measures as well as the design of internal systems and processes, and affects all companies around the world that have customers in the EU.
Join IDERA and Dr. Sultan Shiffa as he focuses on how data modeling, governance and collaboration help Executives, IT Managers, Architects, DBAs and Developers tackle the key challenges around data protection by design and by default, individual rights to access and erasure, valid consent, data protection roles and accountabilities, data breach notifications, and auditing the records of data processing activities. This session will also explore best practices and examples for how to master those challenges and assess the data protection impact. After this session, you can be prepared to become GDPR compliant ahead of the deadline and beyond.
The digital and social media trends to watch. 2015 and beyond seminar: are yo...CharityComms
Ashley Friedlein, CEO, Econsultancy
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
From Theory to Practice – 5 Ways to Do Cross-Device Right
Every year there’s a white-hot topic in digital marketing. This year it’s cross-device marketing. In theory, cross-device sounds like a winning strategy to reach consumers with fragmented attention across multiple screens – but doing cross-device right requires a building plans around the customer and their cross-device usage patterns, not platforms or devices. Put theory into practice by learning the 5 key drivers of cross-device marketing effectiveness.
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
3 Steps to Turning CCPA & Data Privacy into Personalized Customer ExperiencesJean-Michel Franco
Your company’s success lies in your capacity to keep your customers’ trust while offering them a personalized experience. With the right Data Privacy framework and technology for your data governance project you will maintain compliance and prosper.
CCPA isn’t the first privacy regulation to impact virtually every organization that does business in the United States – it’s simply the one starting in 2020. As these regulations continue to expand and change, what if there was a way to turn compliance into your advantage? Attend this session and learn how a strong, carefully considered data governance program can help you stay ahead of new regulations like CCPA, and also enhance customer experiences with trusted data.
Learn how a 3-step approach can help you:
Ensure regulatory compliance at scale
Deliver advanced analytics with trusted data
Enable customer personalization for more accurate business insights targeted offers, and behavioral knowledge
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. Personally Identifiable Information (PII):
A piece of data that may be used to identify, locate
or contact a person. Since the early days of online
media, PII has been known to cause Advertising
technology companies to spontaneously combust – where
control could not be regained.
Fifteen years later, its time to revisit these PII
merger rules
8. Digital advertising model 2015
Advertiser
DSP
Audience / Customer / User
DMP
Data licensee
Mobile Data
licensee
9. Adtech companies in 2015:
1st party data
de-emphasis on OBA
Using Ad Serving data to create utility
10.
11. IDFA
Email
MSFT ID
Outlook ID
Advertising ID
G+ ID
Samsung ID
Email
FB ID
Email Address
Twitter Handle
Twitter ID
LinkedIn ID
Email address
Verizon ID
Telephone #
Telephone #
Sub-ID
15. + Unlimited reach, regardless of technology
+ Access to the world’s largest user base
+ Massive consumer audience, and growing every day
UNDER ARMOUR CONNECTED FITNESS
THE UNIVERSAL HUB.
16. THE RIGHT CONSUMERS.
UNDERSTAND THEIR JOURNEY & JOIN THEM ON IT.
THE BEGINNER:
ANNIE
AGE: 29
WEIGHT: 155
HEIGHT: 5’8”
LOCATION: LOS
ANGELES
ZIP: 90243
LIVES IN: HOME
OWNS OR RENTS:
OWNS
BMI: 32.5 (HIGH)
CALORIC INTAKE PER DAY: 2,250
TARGET FAT INTAKE: 100 G/DAY
TARGET CARB INTAKE: 374 G/DAY
JUST LOGGED: CHICKEN SALAD
HOURS OF SLEEP: 6 PER NIGHT
STEPS PER DAY: 6,500
ACTIVITY: EXERCISE 4 DAYS PER WEEK
DEVICES OWNED: FITBIX FLEX
MOBILE DEVICE: ANDROID
APP PREFERENCE: MAPMYFITNESS
FAVORITE STUDIO: CYC
LAST EVENT: NONE
NUMBER OF MMF FOLLOWERS: 35
SHOPS AT: WHOLE FOODS, WEGMAN’S
DRIVES: SUBARU OUTBACK
FAVORITE ACTIVITIES: WALKING WITH
FRIENDS
20. The Platform Controls
No Cross-Platform Attribution
Limited Insights
Can’t rate efficacy of media spend
Platform “not advertiser” owns data
21. + Unlimited reach, regardless of technology
+ Access to the world’s largest user base
+ Massive consumer audience, and growing every day
UNDER ARMOUR CONNECTED FITNESS
THE UNIVERSAL HUB.
22. UNDER ARMOUR CONNECTED FITNESS
THE UNIVERSAL HUB.
PII
Advertiser owns data
Advertiser controls data use
23. Summary:
PII merger rules created 15 years ago
Marketplace has changed Significantly
Regulators and PII
Platforms are using PII
PII helpful for structuring IOT data