The document summarizes an initiative called i'mPART that aims to promote diversity in the advertising, media, and marketing industries. It was created to raise awareness of the benefits of diversity and bring professionals together around increasing diversity. The initiative focuses on promoting, attracting, retaining, and training diverse talent. It has raised nearly $2 million to support its mission through the MEDIACTION fundraiser.
E2B Marketing is the specific marketing actions that events take to secure partnerships, sponsorships, or develop relationships with businesses that will enhance their events.
Sydney gov startups grants 2016 - UNSW Innovations ft duy nguyenJoshua Flannery
A brief summary of public government grants available for startups and small businesses for Sydney in 2016.
The report was put together by Duy Nguyen under the supervision of Joshua Flannery at UNSW Innovations.
E2B Marketing is the specific marketing actions that events take to secure partnerships, sponsorships, or develop relationships with businesses that will enhance their events.
Sydney gov startups grants 2016 - UNSW Innovations ft duy nguyenJoshua Flannery
A brief summary of public government grants available for startups and small businesses for Sydney in 2016.
The report was put together by Duy Nguyen under the supervision of Joshua Flannery at UNSW Innovations.
Barbara Haines | Portfolio | Marketing CommunicationsBarbara Haines
A snapshot of some of my experience from roles in professional services, not-for-profit and consultancy. Includes corporate comms, internal comms, publications, copywriting, social media, brand, advertising.
Smartfluence Influencer Marketing Discovery and OutreachSiddharth Kumar
An overview of the state of influencer marketing today, and the importance of closely targeting niche audiences through the power of machine learning algorithms. Check out Smartfluence to see how we can help you launch your influencer marketing campaign today!
An overview of why businesses should use social media as an avenue to improve sales, customer satisfaction and higher conversion rates as well as using social media managers to operate these tasks.
DME Branding Inc Connects Celebrities and Corporations in Partnerships, bridging the communication between them an finding revenue opportunities to develop and market their brands, products and media content to the masses. An overview of benefits and services offered.
Barbara Haines | Portfolio | Marketing CommunicationsBarbara Haines
A snapshot of some of my experience from roles in professional services, not-for-profit and consultancy. Includes corporate comms, internal comms, publications, copywriting, social media, brand, advertising.
Smartfluence Influencer Marketing Discovery and OutreachSiddharth Kumar
An overview of the state of influencer marketing today, and the importance of closely targeting niche audiences through the power of machine learning algorithms. Check out Smartfluence to see how we can help you launch your influencer marketing campaign today!
An overview of why businesses should use social media as an avenue to improve sales, customer satisfaction and higher conversion rates as well as using social media managers to operate these tasks.
DME Branding Inc Connects Celebrities and Corporations in Partnerships, bridging the communication between them an finding revenue opportunities to develop and market their brands, products and media content to the masses. An overview of benefits and services offered.
Demonstrate ROI from successful completion of Social Media Strategies Training for Key PHFH personnel such as the ability to continuously raise awareness of the work Habitat delivers to the local community and the great need that continues to exist mobilizing target audiences to action: donate, volunteer, advocate.
Embracing Diversity and Inclusion A New Era for Social Media AgencySarah Boyer
In an era where digital platforms have become the central arena for social interaction, commerce, and information dissemination, the role of social media agencies has never been more critical. As these agencies shape narratives and influence perceptions, the imperative to embrace diversity and inclusion (D&I) within their structures and strategies marks a pivotal shift towards a more equitable and authentic digital landscape.
Similar to Follow Up to Opening Keynote on The New Workforce (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
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- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
2. Created to raise awareness of the benefits of diversity in business and
rally professionals around a shared movement.
i’mPART calls to mind “I am part” of a movement to drive change in my
industry and my own business decisions.
The acronym represents the pillars of the initiative – to
Promote, Attract, Retain and Train Diverse talent.
3. DIVERSITY REDEFINED
We believe that Diversity isn’t just a number or a percentage. It isn’t just
race, creed, gender or sexual orientation. Diversity isn’t just a box to check or
“the right thing to do.”
Diversity IS inclusion, variety and different perspectives.
Diversity and inclusion mean that the advertising, media and marketing
workforce reflects the consumer marketplace that it serves. Diversity
and inclusion drives profitability and growth through team
performance, bigger talent pools, innovation and creativity.
5. To date, we have raised nearly $2,000,000 through our
MEDIACTION fundraiser and dedicated the funds to i’mPART’s
mission to support best-in-class talent, develop leading practices
and build a diverse professional network.
6. Created more than fifteen years ago, MEDIACTION unites
publishers, clients and agencies to create a cycle of good.
8. UNITING THE INDUSTRY TO MAKE A DIFFERENCE
#imPARTofDIVERSITY
On October 26th, we launched a social media movement to raise
awareness for diversity and gather more partners around our mission.
The week long, pro-bono campaign garnered amazing results as the
industry stood with us:
997 posts**
1,000 images created
3,308,650 Social Media Impressions
98,622,000 Media Coverage Impressions
**These numbers do not include Facebook or LinkedIn Metrics
10. HERE’S THE ASK :
OUR CALL TO ACTION!
1. Publishers- Join by donating media to this Initiative!
2. Clients- Join by buying your media though MEDIACTION!
3. Agencies- Join by Purchasing media on behalf of your clients!
Fore More Info: Carl Fremont and Sandra Sims are here to collect
business cards and talk with you.