The document compares media mix and advertising investments for September 2013 versus 2012 and January-September 2013 versus 2012. It finds that most media increased for both periods except for free newspapers and magazines. September 2013 saw a 7% increase over 2012 due to higher investments in internet, outdoor, and cinema advertising. January-September 2013 saw a smaller 1% increase due to higher investments in the last 4 months of that period compared to the same months in 2012. It also analyzes top economic sectors and advertisers, finding increases for culture/tourism but decreases for clothing and health, with Procter & Gamble, Unilever, and Coca-Cola as the top three advertisers.

1. MDB SEPTEMBER 2013

2. Media mix comparison SEP 2013 vs 2012
 All media increase …
 … except Free sheet and Magazines.
 SEP 2013 is +7% compared to 2012 due to higher investments
in Internet, OOH and Cinema.
Source : Adstat, Media mix, SEP 2013 vs 2012, output 12/11/2013, ranking on SEP13.

3. Media mix comparison JAN-SEP 2013 vs 2012
 All media increase …
 … except Free sheet and Magazines.
 Cinema increased thanks to BNPPF (+42%), Coca Cola
Company (+36%), PSA (+35%), …
 JAN-SEP 2013 is +1% compared to 2012 due to higher
investments in the last 4 months.
Source : Adstat, Media mix, JAN-SEP 2013 vs 2012, output 12/11/2013, ranking on JAN-SEP13.

4. Media mix comparison by month
Source : Adstat, Media mix, JAN-SEP 2013 vs 2012n, evolution by month & cumul.

5. Eco-sectors comparison SEP 2013 vs 2012
 Top 3 : Culture-Tourism-Leisure-Sports, Retail and Transport.
 Decrease in 3 Economic groups : Clothing-Accessoires (-20%), HomeOffice equipment (-8%) and Health-wellbeing (-7%).
Source : Adstat, Economic groups, SEP 2013 vs 2012, output 12/11/2013, ranking on SEP13.

6. Eco-sectors comparison JAN-SEP 2013 vs 2012
 Top 3 : Culture-Tourism-Leisure-Sports, Retail and Food.
 Decrease in Corporate (-45%), Clothing-Accessoires (-17%), BeautyHygiene (-7%), Energy- Fuel (-3%) and Home-Office care (-3%).
Source : Adstat, Economic groups, JAN-SEP 2013 vs 2012, output 12/11/2013, ranking on JAN-SEP13.

7. Top 20 advertisers SEP 2013 vs 2012
 Top 3 : P&G, Unilever and Coca-Cola.
 Top 5 is the same on the two periods analyzed.
 Reduced investment for D’Ieteren (#2 in SEP12), P&G, Daimler and Mobistar.
Source : Adstat, Advertisers, SEP 2013 vs 2012, output 15/11/2013, ranking on SEP13.
(‘MONDELEZ INTERNATIONAL’ = ‘KRAFT CONFECTIONERY BELGIUM’ + ‘KRAFT FOODS BELGIUM‘ + ‘LU’.)

8. Top 20 advertisers JAN-SEP 2013 vs 2012
 Top 3 : P&G, Unilever and Coca-Cola.
 Top 5 is the same on the two periods analyzed.
 Reduced investment for Unilever, Peugeot, Lidl, P&G and D’Ieteren.
Source : Adstat, Advertisers, JAN-SEP 2013 vs 2012, output 15/11/2013, ranking on JAN-SEP13.
(‘MONDELEZ INTERNATIONAL’ = ‘KRAFT CONFECTIONERY BELGIUM’ + ‘KRAFT FOODS BELGIUM‘ + ‘LU’.)