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MEDIA INVESTMENTS
OVERVIEW JANUARY-FEBRUARY 2015
Executive Summary
• -6% decrease of media investments for January-February 2015 compared
to January-February 2014.
• Cultu...
Decrease versus last year same period
501.494.236 €532.776.402 €
 -6% global decrease in 2015 vs 2014 but stability of th...
Overall decrease in the investments
Source : Nielsen, Gross Investments, Adstat, JAN-FEB 2014 & 2015.
 Strong decrease fo...
Top 10 advertisers January-February 2015
+59% -19%+66%+15% +42% +48%
 D’Ieteren Auto at the top with +15% more invested t...
Top 10 advertisers January-February 2015
 For 2015 vs 2014, D’Ieteren Auto at the top by increasing its investments by 15...
Top 10 brands January-February 2015
+71% +5% -19%-17% +1%+31% -15% +17%
 Automotive and retail sectors are the biggest in...
Top 10 brands January-February 2015
Source : Nielsen, Gross Investments, Adstat, JAN-FEB 2014 & 2015.
 For 2015 vs 2014, ...
THANK YOUAny questions ? 2MVDC.belgium@havasmedia.com
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Media Investments Overview - February 2015

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Top investments trends for February 2015 in Belgium.

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Media Investments Overview - February 2015

  1. 1. MEDIA INVESTMENTS OVERVIEW JANUARY-FEBRUARY 2015
  2. 2. Executive Summary • -6% decrease of media investments for January-February 2015 compared to January-February 2014. • Culture, Tourism, Leisure & Sports is the sector where money is the most invested. Followed by Retail, Food & Services. • Top 3 advertisers : • Top 3 brands :
  3. 3. Decrease versus last year same period 501.494.236 €532.776.402 €  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments.  Cinema investments decreased by -37% compared to the previous year. Source : Nielsen, Gross Investments, Adstat, JAN-FEB 2014 & 2015. 23% 23% 7% 6% 4% 3% 36% 36% 15% 16% 1% 1% 9% 9% 6% 6% YTD 2014 YTD 2015 Internet Outdoor Cinema Radio TV Free Sheets Magazines Daily Press -6%
  4. 4. Overall decrease in the investments Source : Nielsen, Gross Investments, Adstat, JAN-FEB 2014 & 2015.  Strong decrease for Cinema (-37%) & Free sheets (-28%).  Overall decrease for the other media as well. No increase … Media YTD 2014 YTD 2015 2015 vs 2014 Daily Press 123.639.824 113.712.642 -8% Magazines 35.723.787 32.125.085 -10% Free Sheets 19.845.866 14.297.571 -28% TV 189.783.601 182.571.943 -4% Radio 79.834.818 78.004.766 -2% Cinema 4.138.779 2.600.471 -37% Outdoor 47.800.212 47.454.599 -1% Internet 32.009.515 30.727.160 -4% Grand Total 532.776.402 501.494.236 -6%
  5. 5. Top 10 advertisers January-February 2015 +59% -19%+66%+15% +42% +48%  D’Ieteren Auto at the top with +15% more invested than last year.  Proximus (-19%), Renault (-15%), P&G (-14%) and Unilever (-3%) have decreasing investments over that period.  The other advertisers follow a very positive trend, especially Fiat that has increased its media investments by 2. X 2-15%-14% -3% Source : Nielsen, Gross Investments, Adstat, JAN-FEB 2014 & 2015. Proximus and Belgacom investments were cumulated. Mediahuis, Concentra & Corelio were cumulated. 0 2 4 6 8 10 12 14 16 18 Millions YTD 2014 YTD 2015
  6. 6. Top 10 advertisers January-February 2015  For 2015 vs 2014, D’Ieteren Auto at the top by increasing its investments by 15%.  Except for Proximus, Renault, P&G and Unilever, all advertisers follow a positive trend. Source : Nielsen, Gross Investments, Adstat, JAN-FEB 2014 & 2015. Proximus and Belgacom investments were cumulated. Mediahuis, Concentra & Corelio were cumulated. Advertisers YTD 2014 YTD 2015 2015 vs 2014 D'IETEREN AUTO 14.512.865 16.675.627 +15% PROCTER & GAMBLE BENELUX 12.572.905 10.822.258 -14% MEDIAHUIS 5.360.407 8.510.449 +59% UNILEVER BELGIUM FOODS & HPC 7.752.653 7.534.868 -3% FORD MOTOR COMPANY BELGIUM 3.847.167 6.387.382 +66% PROXIMUS 7.262.752 5.866.500 -19% RECKITT & BENCKISER HOME CARE 4.073.268 5.780.734 +42% RENAULT BELGIQUE LUXEMBOURG 6.582.040 5.618.475 -15% COLRUYT 3.739.522 5.542.150 +48% FIAT GROUP AUTOMOBILES BELGIUM 2.318.145 5.492.939 +137%
  7. 7. Top 10 brands January-February 2015 +71% +5% -19%-17% +1%+31% -15% +17%  Automotive and retail sectors are the biggest investors of January-February 2015.  Ford entered the Top 3 with considerable increase in their investments for this period.  Automotive sector leading media investements is related to Brussels’ Car Show. +9% -22% Source : Nielsen, Gross Investments, Adstat, JAN-FEB 2014 & 2015. 0 1 2 3 4 5 6 7 Millions YTD 2014 YTD 2015
  8. 8. Top 10 brands January-February 2015 Source : Nielsen, Gross Investments, Adstat, JAN-FEB 2014 & 2015.  For 2015 vs 2014, Ford reached the top with +71% investments.  Increase for Colruyt (+31%), ING (+17%), Opel (+9%), VW (+5%) & Audi (+1%).  Strong decrease for Telenet (-22%), Renault (-19%), Peugeot (-17%) & Citröen (-15%). Brands YTD 2014 YTD 2015 2015 vs 2014 FORD 3.735.017 6.387.382 +71% OPEL 4.902.093 5.341.483 +9% VW 4.972.141 5.235.879 +5% COLRUYT 3.732.748 4.907.093 +31% PEUGEOT 5.796.282 4.827.225 -17% RENAULT 5.653.560 4.587.249 -19% CITROEN 5.243.429 4.430.905 -15% ING BANQUE 3.719.448 4.350.246 +17% AUDI 3.605.601 3.657.264 +1% TELENET 4.687.031 3.638.028 -22%
  9. 9. THANK YOUAny questions ? 2MVDC.belgium@havasmedia.com

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