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Overview January – November 2015
MEDIA INVESTMENTS
Media investments for January-November 2015 compared to January-November 2014
are increasing (+1,1%) thanks to the positiv...
Overview
2014
2015
+1,1%
Jan-Nov
Source : Nielsen, Gross Investments, Adstat, 2014 & 2015.
-5% -6% +5% -5% -5% +5% +3% +13...
Media Mix
Top 3 in 2015 ?
• Television (41%), Daily Press (21%) and Radio (13%).
Evolutions in % points ?
• Increase for T...
 -6% global decrease in 2015 vs 2014 but stability of the
 TV & Dailies have the biggest share of investments. investmen...
Seasonality
In November 2015
vs 2014, all media
are up except
Cinema (-29%),
Outdoor (-18%),
Daily press (-10%)
and TV (-1...
Top 10 economic groups
+6% +9%0%-3% -1% +24% 0%+14%+5% -9%
• Top 3 : Culture, Retail & Food.
• Noticeable increase for Hom...
Top 10 advertisers
 -6% global decrease in 2015 vs 2014 but stability of the mediamix.
 TV & Dailies have the biggest sh...
Top 10 brands
 -6% global decrease in 2015 vs 2014 but stability of the mediamix.
 TV & Dailies have the biggest share o...
THANK YOU
Any questions ? 2MVDC.belgium@havasmedia.com
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Invest Review - November 2015

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Keep track of the latest media investments, the top advertisers and brands with our monthly invest review !

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Invest Review - November 2015

  1. 1. Overview January – November 2015 MEDIA INVESTMENTS
  2. 2. Media investments for January-November 2015 compared to January-November 2014 are increasing (+1,1%) thanks to the positive evolutions of the last two months (+5% October & +7% November). Culture, Tourism, Leisure & Sports is the sector where money is the most invested. Followed by Retail, Food, Services & Transport. Executive Summary Source : Nielsen, Gross Investments, Adstat, JAN-NOV 2014 & 2015. Top 3 advertisers Top 3 brands
  3. 3. Overview 2014 2015 +1,1% Jan-Nov Source : Nielsen, Gross Investments, Adstat, 2014 & 2015. -5% -6% +5% -5% -5% +5% +3% +13% -2% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 274.699.57 258.076.82 329.002.89 324.290.45 340.828.76 305.453.24 217.443.91 198.798.76 386.044.76 388.651.37 365.766.11 377.253.86 2015 261.117.60 242.132.46 345.302.01 309.165.85 323.855.68 320.478.10 224.697.73 224.269.43 379.500.32 406.633.46 390.546.01 0 50.000.000 100.000.000 150.000.000 200.000.000 250.000.000 300.000.000 350.000.000 400.000.000 450.000.000 +5% +7%
  4. 4. Media Mix Top 3 in 2015 ? • Television (41%), Daily Press (21%) and Radio (13%). Evolutions in % points ? • Increase for TV (+2,8%) & OOH (+0,4%) • at the expense of Internet (-0,8%), Dailies (-0,7%), Free Sheets (-0,6%), Radio (-0,5%) and Magazines (-0,5%). Source : Nielsen, Gross Investments, Adstat, JAN-NOV 2014 & 2015. 22% 21% 7% 6% 3% 2% 38% 41% 14% 13% 1% 1% 9% 9% 6% 5% YTD 2014 YTD 2015 Internet Outdoor Cinema Radio TV Free Sheets Magazines Daily Press
  5. 5.  -6% global decrease in 2015 vs 2014 but stability of the  TV & Dailies have the biggest share of investments. investments • Increase of investments for TV (+8%) & Outdoor (+5%). • Heavy decrease of investments for Free sheet (-20%) & Internet (-12%). TV & Dailies are still the most invested media Source : Nielsen, Gross Investments, Adstat, JAN-NOV 2014 & 2015. Media YTD 2014 YTD 2015 2015 vs 2014 TV 1.296.778.192 1.406.621.397 +8% Daily Press 747.551.458 732.655.815 -2% Radio 474.166.779 461.100.856 -3% Outdoor 290.006.216 305.524.944 +5% Magazines 232.948.185 219.817.521 -6% Internet 212.486.116 187.789.387 -12% Free Sheets 102.330.699 82.297.718 -20% Cinema 32.789.039 31.891.067 -3% Grand Total 3.389.056.685 3.427.698.706 +1%
  6. 6. Seasonality In November 2015 vs 2014, all media are up except Cinema (-29%), Outdoor (-18%), Daily press (-10%) and TV (-10%). Source : Nielsen, Gross Investments, Media evolution in %, Adstat, JAN-NOV 2014 & 2015. -60% -40% -20% 0% 20% 40% 60% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Daily Press Magazines Free Sheets TV Radio Cinema Outdoor Internet Grand Total
  7. 7. Top 10 economic groups +6% +9%0%-3% -1% +24% 0%+14%+5% -9% • Top 3 : Culture, Retail & Food. • Noticeable increase for Home-Office Care (+24%) & Home-Office Equipment (+14%). • Important decrease for Services (-9%). Source : Nielsen, Gross Investments, Adstat, JAN-NOV 2014 & 2015. Culture, Tourism, Leisure & Sports Retail Food Services Transport Beauty - Hygiene Telecom Home - Office Equipment Home - Office Care Health - Wellbeing YTD 2014 876.661.740 563.105.053 416.114.051 405.816.710 358.041.290 201.893.644 176.910.921 138.917.006 71.733.885 75.604.610 YTD 2015 849.401.913 589.088.877 442.807.933 370.264.312 357.080.101 219.549.723 175.231.922 157.856.845 88.846.708 75.368.533 0 100.000.000 200.000.000 300.000.000 400.000.000 500.000.000 600.000.000 700.000.000 800.000.000 900.000.000 1.000.000.000
  8. 8. Top 10 advertisers  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments • Procter&Gamble at the top 10 ! • Positive trend for Procter&Gamble (+24%), Reckitt&Benckiser (+16%), Colruyt (+15%), Mediahuis (+12%), D’Ieteren Auto (+12%), Unilever (+5%) and De Persgroep (+3%). • Proximus (-3%) decreased their investments over that period. Source : Nielsen, Gross Investments, Adstat, JAN-NOV 2014 & 2015. Proximus and Belgacom investments were cumulated. Mediahuis, Concentra & Corelio were cumulated. Reckitt & Benckiser Homecare & Healthcare were cumulated. +16% 0%-3%+24% +12% +3% 0%+15%+5% +12% PROCTER & GAMBLE UNILEVER BE RECKITT & BENCKISER D'IETEREN AUTO PROXIMUS COCA-COLA BE MEDIAHUIS COLRUYT DE PERSGROEP MOBISTAR YTD 2014 69.588.473 69.045.892 56.836.384 54.864.431 59.877.740 56.176.246 44.525.055 30.209.226 29.896.386 29.120.931 YTD 2015 86.089.598 72.298.129 65.961.411 61.376.970 58.348.859 56.098.683 49.868.334 34.890.160 30.895.255 29.004.580 0 10.000.000 20.000.000 30.000.000 40.000.000 50.000.000 60.000.000 70.000.000 80.000.000 90.000.000 100.000.000
  9. 9. Top 10 brands  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments • Proximus leading the top 10 ! • Positive trend for Coca-Cola (+38%), Colruyt (+18%), VW (+12%) and Mobistar (+6%). • Negative trend for Proximus (-19%) and Mercedes-Benz (-11%). Source : Nielsen, Gross Investments, Adstat, JAN-NOV 2014 & 2015. +6% +12%+38%-19% -1% -2% -1%-11%+18% +2% PROXIMUS COLRUYT MOBISTAR TELENET COCA-COLA VW VOO MERCEDES - BENZ LIDL RENAULT YTD 2014 46.573.860 25.083.570 27.045.253 24.773.295 17.566.585 21.300.686 23.902.452 24.912.465 21.161.062 19.951.781 YTD 2015 37.852.136 29.515.590 28.598.717 25.275.239 24.177.002 23.885.661 23.585.779 22.191.166 20.769.007 19.810.272 0 5.000.000 10.000.000 15.000.000 20.000.000 25.000.000 30.000.000 35.000.000 40.000.000 45.000.000 50.000.000
  10. 10. THANK YOU Any questions ? 2MVDC.belgium@havasmedia.com

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