De Standaard launched its news app – dS Nieuws
which features 3 channels :
- Het nieuwskanaal : all fresh news.
- Niet te missen : 2 daily editions, dS Ochtend & dS
Avond. A morning and evening selection of the best
- Uw Selectie : overview of topics selected by the
The news website Newsmonkey will start publishing french
articles in the upcoming weeks.
The Flemish website is targeted towards 18-34, stating that
most news websites are aimed at the 35+ and offer no native
The website is starting a test period until the end of the summer.
Vogue Men Nederland, available in
the North of the country and The
Belgian Academy for
Specialized Medicine launches a
new healthcare magazine. This
magazine analyses international
medical congresses. It is
available under blister with Le
Journal du Médecin.
New belgian equestrian magazine.
Special drugstore edition available
in drugstores in the South of the
country starting 30th of September.
New format : from 205x276mm to 215x290mm New name : from
Federauto to Traxio
Roularta Media is sharing some of its magazines
for free to Taxi Verts’ users until the 8th of August.
Users of the taxi service’s mobile app (eCab) will
receive a promo code to download a digital version
of a magazine.
Users can choose between Vif/L’Express,
Trends/Tendances or Sport/Foot Magazine.
Roularta Media Group invests in Big
Data for levif.be and knack.be. Each
visits and visitor’s behaviour will be
monitored in order to give detailed
profiles to advertisers and deliver
Roularta offers new data driven
advertising possibilities and
The Sanoma’s online shopping plateform,
Fashionchick will soon be available in Belgium.
This website, belonging to Sanoma, helps women to
easily style a look. Several webshops are combined
in one place.
Belgium offers webshops such as Sarenza, La
Redoute, Zalando and much more (50 in total).
Trustmedia is offering 5 new mobile formats.
The saleshouse also offers a digital package : being
present simultaneously on the advertiser’s internet
website, its mobile website and its app.
Trustmedia states that this can mean 3 times more
touchpoints for advertisers.
This summer, YouTube Gaming will be launched
in the US and the UK.
25.000 games will be available, which makes it a
direct competitor to Amazon’s streaming service,
IAB’s Taskforce Formats has been working on an
update of the digital banners’ formats.
This allows advertisers to reach as many
people as possible with less creative material.
IAB’s standards also give recommandations for
display and online video.
IAB also offers technic advice for banners
The Connector was inaugurated at the Brussels’
airport in March 2015. The building allows
passengers to go straight from the check-in to the
their gate. Every year, it will be used by 15 millions
JCDecaux Airport Belgium is the official
advertising patner of the airport and offers new
Those 12 new spaces ensure maximal visibility,
impact and coverage
Radio X, the english speaking radio targeted to expats
and the international community in Brussels, will be
digitaly available through DAB+.
Radio X delivers news, information, views, culture,
entertainement, traffic and travel.
Studio 100 TV and Njam! join SBS Belgium.
Studio 100 TV is a family oriented numeric channel
aimed at 4-14 yo with music, cartoons, films, etc. The
channel reaches :
• daily 52.200 kids and an general audience of
• monthly 354.700 kids between 4 and 14 yo and a
general audience of 1.74 million.
Njam! is a cooking digital channel aimed at 25-54 yo.
It reaches an audience of :
• 235.000 daily
• 2 millions monthly
Andrea Radriazzini, owner of 40% of the media ageny
MP & Silva, wants to launch 2 new sports channels in
Belgium in both french and dutch.
• Eleven will solely focus on football
• Eleven sports will focus on all kinds of sports
The launch date is yet to be announced.
JUNE2015 The Minions’ film is definitely the worldwide hit of this
summer’s theatrical releases.
After only 3 weeks, the film cumulated $625 millions
Surfing on that buzz, diversity of branded products followed :
Mc Donald’s – Happy Meal Tic Tac Leibniz