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Overview January – June 2015
MEDIA INVESTMENTS
-2% decrease of media investments for January-June 2015
compared to January-June 2014.
Culture, Tourism, Leisure & Sports ...
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2014 274,699,579 258,076,823 329,002,892 324,290,456 340,828,768 305,453,2...
Media Mix
• Slight increase for TV (+3%) at the expense of Dailies & Free Sheets.
Source : Nielsen, Gross Investments, Ads...
 -6% global decrease in 2015 vs 2014 but stability of the
 TV & Dailies have the biggest share of investments. investmen...
Seasonality
 -6% global
decrease in 2015
vs 2014 but
stability of TV &
Dailies have the
biggest share of
investments. All...
Top 10 sectors
+3% +10%-12%-5% +12% -2% +10%-14%-2% +2%
• Noticeable increase for Home-Office Equipment (+12%), Beauty Hyg...
RECKITT &
BENCKISER
UNILEVER
BELGIUM
FOODS & HPC
PROCTER &
GAMBLE
BENELUX
D'IETEREN
AUTO
COCA-COLA
BELGIUM-
LUXEMBOURG
PRO...
PROXIMUS COLRUYT MOBISTAR RENAULT COCA-COLA VW LIDL FORD VOO TELENET
YTD 2014 14,347,605 10,605,212 17,705,804 12,700,986 ...
THANK YOU
Any questions ? 2MVDC.belgium@havasmedia.com
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Invest Review - June 2015

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Invest Review - June 2015

  1. 1. Overview January – June 2015 MEDIA INVESTMENTS
  2. 2. -2% decrease of media investments for January-June 2015 compared to January-June 2014. Culture, Tourism, Leisure & Sports is the sector where money is the most invested. Followed by Retail, Food & Transport. Executive Summary Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2014 & 2015. Top 3 advertisers Top 3 brands
  3. 3. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 274,699,579 258,076,823 329,002,892 324,290,456 340,828,768 305,453,242 217,443,914 198,798,761 386,044,766 388,651,371 365,766,113 377,253,867 2015 259,648,294 240,778,475 342,890,728 307,515,253 322,367,124 319,250,745 Overview 2014 2015 Jan-Jun -2% Source : Nielsen, Gross Investments, Adstat, 2014 & 2015. +4% -5%-5% -7% -5% +5%
  4. 4. Media Mix • Slight increase for TV (+3%) at the expense of Dailies & Free Sheets. Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2014 & 2015. 22% 20% 7% 7% 3% 2% 38% 41% 14% 14% 1% 1% 9% 9% 6% 6% YTD 2014 YTD 2015 Internet Outdoor Cinema Radio TV Free Sheets Magazines Daily Press
  5. 5.  -6% global decrease in 2015 vs 2014 but stability of the  TV & Dailies have the biggest share of investments. investments -2% • Heavy decrease of investments for Free sheet (-23%), Internet (-13%), Cinema (-11%) & Dailies (-9%). • Only increase of investments for TV (+6%) & Outdoor (+3%). TV & Dailies are still the most invested media Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2014 & 2015. Media YTD 2014 YTD 2015 2015 vs 2014 TV 691.604.111 732.984.428 +6% Daily Press 403.576.389 367.153.293 -9% Radio 258.000.704 246.431.086 -4% Outdoor 159.175.168 164.039.728 +3% Magazines 126.813.974 119.046.169 -6% Internet 117.833.662 102.738.191 -13% Free Sheets 58.911.597 45.495.699 -23% Cinema 16.436.154 14.562.024 -11% Grand Total 1.832.351.760 1.792.450.617 -2%
  6. 6. Seasonality  -6% global decrease in 2015 vs 2014 but stability of TV & Dailies have the biggest share of investments. All media suffered decreasing investments • Outdoor investments slowly decline after March. • TV, Cinema & Radio are significantly growing during the summer. Source : Nielsen, Gross Investments, Media evolution in %, Adstat, JAN-JUN 2014 & 2015. -60% -50% -40% -30% -20% -10% 0% 10% 20% 30% Jan Feb Mar Apr May Jun Daily Press Magazines Free Sheets TV Radio Cinema Outdoor Internet Grand Total
  7. 7. Top 10 sectors +3% +10%-12%-5% +12% -2% +10%-14%-2% +2% • Noticeable increase for Home-Office Equipment (+12%), Beauty Hygiene (+10%) & Home-Office Care (+10%). • Important decrease for Telecom (-14%) and Services (-12%). Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2014 & 2015. Culture, Tourism, Leisure & Sports Retail Food Transport Services Beauty - Hygiene Home - Office Equipment Telecom Health - Wellbeing Home - Office Care YTD 2014 465,353,477.91 297,608,770.72 226,154,463.13 198,998,985.44 227,205,360.31 105,885,727.44 77,101,188.60 96,544,311.72 45,761,682.62 38,844,581.45 YTD 2015 442,616,392.88 290,675,383.08 233,062,701.14 202,766,263.28 199,774,463.44 116,885,460.99 85,992,285.37 82,594,503.37 44,927,968.45 42,821,136.48 0.00 50,000,000.00 100,000,000.00 150,000,000.00 200,000,000.00 250,000,000.00 300,000,000.00 350,000,000.00 400,000,000.00 450,000,000.00 500,000,000.00
  8. 8. RECKITT & BENCKISER UNILEVER BELGIUM FOODS & HPC PROCTER & GAMBLE BENELUX D'IETEREN AUTO COCA-COLA BELGIUM- LUXEMBOURG PROXIMUS MEDIAHUIS COLRUYT DE PERSGROEP PUBLISHING RENAULT BELGIQUE LUXEMBOURG YTD 2014 35,263,310 34,484,882 31,923,870 34,335,774 30,359,815 28,816,149 21,733,563 11,692,103 16,066,710 14,915,056 YTD 2015 40,632,125 40,098,470 35,593,697 34,917,036 28,045,617 27,838,702 26,409,862 17,246,962 16,796,041 15,770,435 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 Top 10 advertisers  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments +11% -3%-8%+15% +22% +5% +6%+48%+16% +2% • Reckitt&Benckiser at the top with +15% more invested than last year. • Really positive trend for Colruyt (+48%), Mediahuis (+22%), Unilever (+16%), Procter&Gamble (+11%) Renault (+6%), De Persgroep (+5%) & D’Ieteren (+2%). • Coca-Cola (-8%) & Proximus (-3%) decreased their investments over that period. Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2014 & 2015. Proximus and Belgacom investments were cumulated. Mediahuis, Concentra & Corelio were cumulated. Reckitt & Benckiser Homecare & Healthcare were cumulated.
  9. 9. PROXIMUS COLRUYT MOBISTAR RENAULT COCA-COLA VW LIDL FORD VOO TELENET YTD 2014 14,347,605 10,605,212 17,705,804 12,700,986 10,980,125 14,013,258 11,879,586 10,590,670 14,443,415 13,045,579 YTD 2015 15,284,989 15,132,757 13,683,138 12,915,512 12,395,293 12,356,657 10,883,317 10,447,782 10,445,973 10,335,125 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 20,000,000 Top 10 brands  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments -23% -12%+13%+7%x -8% -28% -21%-1%X 1,4 +2% • Proximus is leading the top 10 with +7% invested compared to 2014. • Also increasing their investments : Colruyt (x1,4), Coca-Cola (+13%) & Renault (+2%). • Negative trend for Voo (-28%), Mobistar (-23%), Telenet (-21%), VW (-12%), Lidl (-8%) & Ford (-8%). Source : Nielsen, Gross Investments, Adstat, JAN-JUN 2014 & 2015.
  10. 10. THANK YOU Any questions ? 2MVDC.belgium@havasmedia.com

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