Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Data, feedback, measuring/reporting, charting progress, social norms, selling the journey | Alan Brown

764 views

Published on

Published in: Technology
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Data, feedback, measuring/reporting, charting progress, social norms, selling the journey | Alan Brown

  1. 1. iCARB Community Groups Workshop <ul><li>data * feedback * measuring/reporting </li></ul><ul><li>charting progress * social norms * selling the journey </li></ul>Alan Brown
  2. 2. Carbon @ Community Level <ul><li>Measuring Absolute, Incremental or both ? </li></ul><ul><li>Systemic Behaviour Change and Rebound Effect </li></ul><ul><li>Hidden & public change </li></ul><ul><li>Theory vs. Actual </li></ul><ul><li>Internal accounting vs. community reporting </li></ul><ul><li>Mixed messages / complex language </li></ul><ul><ul><li>REAP-Petite vs. Act on CO2 </li></ul></ul><ul><ul><li>Greenwash - Tesco Solar PV ad. </li></ul></ul><ul><li>4-Cornered Triangle - Government, Business, Community & Individual </li></ul><ul><li>Relating Cause and Effect - Efficient Feedback loops are Critical </li></ul><ul><li>Death by 1000 Surveys... Technology can help in data gathering </li></ul>
  3. 3. Linlithgow Gas and Electric DECC data <ul><li>What we have: </li></ul><ul><ul><li>Good baseline indicator </li></ul></ul><ul><ul><li>Metered & Accurate </li></ul></ul><ul><ul><li>Annual Reports </li></ul></ul><ul><ul><li>Communities can relate </li></ul></ul><ul><li>IGZ data </li></ul><ul><ul><li>S02001232 Linlithgow South </li></ul></ul><ul><ul><li>S02001234 Linlithgow North </li></ul></ul><ul><ul><li>S02001235 Linlithgow Bridge </li></ul></ul><ul><li>On-tap data </li></ul><ul><ul><ul><li>Crime Stats </li></ul></ul></ul><ul><ul><ul><li>Health, Births, Deaths </li></ul></ul></ul><ul><ul><ul><li>Employment, School Numbers </li></ul></ul></ul><ul><ul><ul><li>Population Stats </li></ul></ul></ul><ul><ul><ul><li>Cars Per Household etc.. </li></ul></ul></ul>
  4. 4. Linlithgow Gas and Electricity Consumption what it looks like
  5. 5. What’s Missing for community action <ul><li>Data age - 2009 latest </li></ul><ul><li>Feedback loop efficiency </li></ul><ul><ul><li>Quarterly vs. annual data. Show seasonal variations / Granularity </li></ul></ul><ul><ul><li>Drill Down to Lower Data levels. </li></ul></ul><ul><ul><li>Merge key data sets. EST HEED / Energy Bills / National Stats </li></ul></ul><ul><li>Legal issues on DECC data access - Scotland - England divide </li></ul><ul><li>National Standards - Super Output Areas (England) vs. IGZ (Scotland) </li></ul><ul><li>Data Rights, Access & Format - Data processing? Triangle not working. </li></ul><ul><li>Data improving for individual - not community (charts in energy Bills) </li></ul><ul><li>What’s also missing </li></ul><ul><ul><li>DVLA - Annual Car mileage records from New Reg. not Year 3 at MOT </li></ul></ul><ul><ul><li>Food stats from ALL retailers. Food source / stats per community. </li></ul></ul><ul><ul><li>Farm data. </li></ul></ul><ul><ul><li>Local Authority data </li></ul></ul><ul><ul><li>HEED access loss. Excessive data security. </li></ul></ul>
  6. 6. The language of Climate Action in communities.
  7. 7. Up is Good - Zero is Freezing <ul><li>Conditioned with words and charts where FASTER/UPWARDS/MORE are viewed positive, success, rewarding and beneficial. </li></ul><ul><ul><li>FTSE Charts </li></ul></ul><ul><ul><li>Sales Figures </li></ul></ul><ul><ul><li>TV News Graphics </li></ul></ul><ul><ul><li>Church Thermometers </li></ul></ul><ul><li>Fear of Negative GDP negative growth! </li></ul><ul><li>Gov: Faster Sustainable Economic Growth </li></ul><ul><li>PERSONAL IMPACT EXCEPTIONS: Rising Petrol Prices? </li></ul>
  8. 8. <ul><li>top down messages... do these motivate us ? </li></ul>
  9. 9. Changing Norms <ul><li>Purchasing Information Labels </li></ul><ul><li>Comet Website </li></ul><ul><ul><li>Rated on a Scale of A-G </li></ul></ul><ul><ul><ul><li>(A being the most energy efficient) </li></ul></ul></ul><ul><ul><li>Hover Over Item - (A-C) </li></ul></ul><ul><ul><li>Top/Bottom </li></ul></ul><ul><ul><ul><ul><li>111 (A) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>131 (A+) (315) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>26 (A++) (260) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2 (A+++) (160) </li></ul></ul></ul></ul><ul><li>A to G vs A+++ to G </li></ul><ul><li>Green is Good/Go, Red is Bad/Stop </li></ul><ul><li>Up is Heaven, Down is Hell ! </li></ul>
  10. 10. And what are we saying today ? <ul><li>Climate Change </li></ul><ul><li>Peak Oil </li></ul><ul><li>Zero Waste Scotland </li></ul><ul><li>Low Carbon Society </li></ul><ul><li>Refuse, Reduce , Reuse, Recycle </li></ul><ul><li>Energy Saving Trust </li></ul><ul><li>We really are Selling the Sausage! </li></ul>
  11. 11. <ul><li>Sell the Sizzle - NOT the Sausage </li></ul>
  12. 12. Transition - Think Differently
  13. 13. “ Mind your Carbon Language” <ul><li>The Importance of Story Telling </li></ul><ul><li>Measuring growth of new good things not the decline of the present. </li></ul><ul><li>Use the right colours </li></ul><ul><li>Simple language (kg/£/numbers) </li></ul><ul><li>Leveraging 50+ Years of marketing skills and using them for social change and not just consumerism. eg. Futerra. </li></ul><ul><li>Selling the future - positive, rewarding. </li></ul><ul><li>Consider Cultural Dynamics. What sectors of soc. are motivated by less? vs. New/Cheap/Modern/... </li></ul>
  14. 14. If we are going to sell a carbon message. keep it simple, use colour carefully, trend upwards for progress, watch your words, scale appropriately, reward, normalise, avoid complex language. A B C D E F £’s not kgCO2-e
  15. 15. Thank-you <ul><li>We need to focus on what’s worth measuring and do it really well </li></ul><ul><li>We need to learn how to market our progress </li></ul><ul><li>We must avoid complex language and confusing/conflicting advice </li></ul><ul><li>Don’t presume that your community understands the problem, the challenge or the opportunity. </li></ul><ul><li>Any questions ? </li></ul>

×