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December 2014 to January 2015
Overview on media news and innovations
DAILIES
Innovations
December2014
Since the relaunch of the brand in October 2014,
the website welcomes around 250.000 unique
visit...
Innovations
December2014
Newsworks launches NP News Result Calculator to
compute results for each target group.
It is poss...
MAGAZINES
Innovations
December2014
Vlan Group titles were printed on an improved paper
version in order to enhance the bargains and ...
Innovations
NEWLOOK
NEWCOMERS
DIGITAL
Innovations
December2014
Pebble Media acquires Beweb’s portfolio. It is
composed of more than 86 websites, which makes
Peb...
Innovations
December2014
According to the Global Web Index report, Tumblr
and Pinterest are the fastest growing platforms ...
Innovations
January2015
Twitter allows its users to publish videos on their own
platform now. Users can upload and tweet c...
Innovations
Stalker viewed your profile on Linkedin!
This campaign promoted the launch of the
new TV serie « Stalker ».
An...
Innovations
HAVASMEDIA
Havas Media Group entered a partnership with Facebook
Atlas.
This will help improving users trackin...
OUT OF HOME
Innovations
December2014
The pre-test service I-Check HD is also available on the
Insert Belgium network. The pre-test cam...
Innovations
December2014
Pop Media takes advantage of unused advertising spaces which are
likely to welcome pop-up stores,...
Innovations
January2015
The premium offer is reinforced with the first 36m²
More O’Ferrall board equiped with backlight
te...
WHATELSE?
December at Place Louise was the hotspot in
Belgium!
Samsung innovated with an interesting
campaign combining bo...
RADIO
Innovations
December2014
IP Radio platform was revamped entirely to improve
your experience when browsing radio spot adver...
Innovations
January2015
Hi Media Belgium is getting into digital audio advertising
in partnership with Targetspot.
Audio c...
Innovations
HAVASMEDIA
The Global Music Data Alliance was created with
Havas Media and Universal Music.
The collaboration ...
TELEVISION
Innovations
December2014
Binge watching is the new TV trend to follow.
In the U.S, Amazon Instant, Netflix and Roku are pa...
Innovations
WHATELSE?
A possible Tweeter reminder might be
included to keep track of the next issues on
Netflix.
Users get...
CINEMA
Innovations
December2014
The creative playground event from Brightfish aimed at
encouraging advertisers to use Cinema as a...
Sources
found here !
THANK YOU
Questions? 2mvdc.belgium@havasmedia.com
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Media Overview from December 2014 to January 2015

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Keep up with the latest media trends in Belgium!

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Media Overview from December 2014 to January 2015

  1. 1. December 2014 to January 2015 Overview on media news and innovations
  2. 2. DAILIES
  3. 3. Innovations December2014 Since the relaunch of the brand in October 2014, the website welcomes around 250.000 unique visitors on a daily basis. It represents almost 21% more visits than before the relaunch. Better results for the website Nieuwsblad.be thansk to their brand new look. Visitors can access the latest news quickly.
  4. 4. Innovations December2014 Newsworks launches NP News Result Calculator to compute results for each target group. It is possible to download this tool for free. Predefined targets are given but it is possible to use your own targets. Rossel signed a collaboration with Proxistore to promote online geolocalized advertising. This will be used for Lesoir.be and Sudinfo.be. Rossel daily french titles will also be integrated.
  5. 5. MAGAZINES
  6. 6. Innovations December2014 Vlan Group titles were printed on an improved paper version in order to enhance the bargains and great possibilites available in each region. These special editions were supported with a radio and press campaign. Publicarto extends its portfolio with the monthly Royals and the weekly Point de vue.
  7. 7. Innovations NEWLOOK NEWCOMERS
  8. 8. DIGITAL
  9. 9. Innovations December2014 Pebble Media acquires Beweb’s portfolio. It is composed of more than 86 websites, which makes Pebble the leader in digital advertising in Belgium. Beweb is now recognised as ‘Beweb Data’ and proposes new services around the management and creation of data. Concerning Hi Media’s portfolio, there are now 3 new editors: Disney.be, Tagmag.be and Demotivateur.fr.
  10. 10. Innovations December2014 According to the Global Web Index report, Tumblr and Pinterest are the fastest growing platforms in 2014. Branded content is increasing on social media. Stella Artois now uses Instagram to connect with its consumers. It is the first beer producer to engage in such type of communication.
  11. 11. Innovations January2015 Twitter allows its users to publish videos on their own platform now. Users can upload and tweet clips directly. Youtube has to deal with another competitor. As well as Vine offering 6 seconds videos and Instagram with 15 seconds. Twitter videos last 30 seconds instead. Twitter also wishes to propose their platform to advertisers with the new video feature so as to share the revenues. Viewers could decide whether or not to watch the whole video after a 6 seconds preview of the campaign.
  12. 12. Innovations Stalker viewed your profile on Linkedin! This campaign promoted the launch of the new TV serie « Stalker ». An actual stalker profile was created and looked at more than 12.000 profiles. People received a notification about the view and could access more information on the coming launch on Vier. WHATELSE?
  13. 13. Innovations HAVASMEDIA Havas Media Group entered a partnership with Facebook Atlas. This will help improving users tracking process and serving targeted ads accordingly. Atlas was launched in September 2014 by Facebook in order to deliver marketing based information. The aim is to enable clients to reach their consumers.
  14. 14. OUT OF HOME
  15. 15. Innovations December2014 The pre-test service I-Check HD is also available on the Insert Belgium network. The pre-test campaigns are now accessible on smaller outdoor formats. It is a solution based on video for pre-test creations before production in order to optimise the actual campaign.
  16. 16. Innovations December2014 Pop Media takes advantage of unused advertising spaces which are likely to welcome pop-up stores, art galeries and other events for short-term periods. A variety of services are available for advertisers depending on their needs and communication formats. v Pop It Up is a book written by Els Demey and Jody Duyck. The pop-up store concept is detailed from A to Z in order to help marketers, advertisers and real-estate consultants to deal with this innovative communication trend.
  17. 17. Innovations January2015 The premium offer is reinforced with the first 36m² More O’Ferrall board equiped with backlight tecnhology. 7 billboard benefit from the integrated lighting which increases visibility in the traffic. Moreover, an online planning tool is now available for planners, advertisers and outdoor experts. They can define easily the parameters of the campaign and identify the adequate solutions.
  18. 18. WHATELSE? December at Place Louise was the hotspot in Belgium! Samsung innovated with an interesting campaign combining both outdoor and social media. Commuters were encouraged to tweet heartwarming messages using the hashtag #tweetforheat. Those tweets would then turn on the heaters placed at the bus stop. Innovations
  19. 19. RADIO
  20. 20. Innovations December2014 IP Radio platform was revamped entirely to improve your experience when browsing radio spot advertising. From the research filters to the analysis tab. Everything is clear and user friendly.
  21. 21. Innovations January2015 Hi Media Belgium is getting into digital audio advertising in partnership with Targetspot. Audio campaigns will be spread over the Radionomy network composed of more than 10.000 radios. Content is available online via the website and the app. The audience can be targeted according to demographic and geographic criterias. The group NRJ/Nostalgie is about the relaunch Chérie FM in Belgium for the french speakers. The radio targets mostly women.
  22. 22. Innovations HAVASMEDIA The Global Music Data Alliance was created with Havas Media and Universal Music. The collaboration will aim at mining the data and extract useful information from consumer behaviors. This is will provide some innovative and interesting insights around the music industry. The aim is to find marketing opportunities around brands and artists associated with Universal.
  23. 23. TELEVISION
  24. 24. Innovations December2014 Binge watching is the new TV trend to follow. In the U.S, Amazon Instant, Netflix and Roku are part of people daily routine. Consumption of content has shifted online and buying ads changed as well. To do so, IP launched its own programatic buying platform via IPadex. Campaigns are targeted in real time for specific audiences. Rmb is also investing in programatic buying with the LiveRail platform to offer these new type of transactions.
  25. 25. Innovations WHATELSE? A possible Tweeter reminder might be included to keep track of the next issues on Netflix. Users get notified when the next episodes are available which is interesting when you know that content comes and goes out of the platform regularly. From now on, it is not acknowledged if Netflix is going to use this possible feature for every program.
  26. 26. CINEMA
  27. 27. Innovations December2014 The creative playground event from Brightfish aimed at encouraging advertisers to use Cinema as an innovative communication tool. Emotions lead to higher ROI! That was the main idea explained during the day. Cinema is the place where audiences are more receptive to creative communication campaigns.
  28. 28. Sources found here !
  29. 29. THANK YOU Questions? 2mvdc.belgium@havasmedia.com

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