Pakistan Tv Industry Monthly Report July 2013

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of July 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY bases.

Published in: Business, News & Politics
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Pakistan Tv Industry Monthly Report July 2013

  1. 1. TV Monthly Report July13
  2. 2. Trend Analysis Comparison Jun-Jul 2013 Total Minutes of Advertising Jun-13 Jul-13 274,686.70 271,819.60
  3. 3. Total Minutes of Advertising Trend Analysis YoY Comparison: July 2013-July 2012 July-13 July-12 271,819.60 269,451.30
  4. 4. Total Minutes of Advertising TOP 10 CATEGORIES 19% 16% 11% 11% 8% 6% 5% 3% 2% 2% 19% Beverages Cellular Communication Cullinary Detergents Healthcare& Medical Services Personal Products Construction Education Communication PublicServices/ Welfare Others
  5. 5. Total Minutes of Advertising TOP 10 PLAYERS 8% 7% 6% 3% 3% 3% 3% 2% 2% 2% P&G UNILEVER PEPSI COLA COCA COLA TELENOR Liaquat Hospital SAMSUNG Cm Pak ENGRO G-Mobiles
  6. 6. Total Minutes of Advertising TOP 15 BRANDS 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1%
  7. 7. CHANNELS’ REPORT
  8. 8. Top 15 Channels Across All Genre - % Share of Advt. Minutes 5% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% Share in terms of minutes may be similar but it may vary in terms of value.
  9. 9. Top 10 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 5% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
  10. 10. Genre Split in July 13 % Share of Advt. Minutes NEWS 47% Ent 41% MUSIC 3% FOOD 3% SPORTS 2% MOVIES 1% RELIGIOUS 1% KIDS 1% HEALTH 1%
  11. 11. Time Band Split July 13 % Share of Advt. Minutes Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6%
  12. 12. THE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0300-2690840

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