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Media Investments - January-April 2015

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Media Investments - January-April 2015

  1. 1. Overview January – April 2015 MEDIA INVESTMENTS
  2. 2. -3% decrease of media investments for January-April 2015 compared to January-April 2014. Culture, Tourism, Leisure & Sports is the sector where money is the most invested. Followed by Retail, Transport & Food. Executive Summary Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015. Top 3 advertisers Top 3 brands
  3. 3. 22% 21% 7% 7% 3% 3% 38% 40% 14% 14% 1% 1% 9% 9% 6% 6% YTD 2014 YTD 2015 Internet Outdoor Cinema Radio TV Free Sheets Magazines Daily Press Media Mix • Slight increase for TV. • General stability of the Media Mix. % global decrease in 2015 vs 2014 but stability of the Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015.
  4. 4.  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments -3% • TV & Dailies have the biggest share of investments. All media suffered decreasing investments. • Heavy decrease of investments for Cinema (-22%) and Free Sheets (-18%). • Only Outdoor increased its investments (+4%). Negative trend in the investments except for Outdoor Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015. Media YTD 2014 YTD 2015 2015 vs 2014 TV 453.692.186 455.593.078 0% Daily Press 258.820.395 244.580.915 -6% Radio 165.554.495 159.214.191 -4% Outdoor 102.094.754 106.675.760 4% Magazines 83.880.298 78.749.786 -6% Internet 72.026.814 66.380.415 -8% Free Sheets 38.968.252 31.796.442 -18% Cinema 11.032.556 8.650.978 -22% Grand Total 1.186.069.750 1.151.641.565 -3%
  5. 5. Culture, Tourism, Leisure & Sports Retail Transport Food Services Beauty - Hygiene Home - Office Equipment Telecom Home - Office Care Health - Wellbeing YTD 2014 301,061,058 199,859,016 130,356,197 134,103,384 141,435,225 65,433,939 55,698,950 62,055,219 29,117,328 28,924,616 YTD 2015 292,440,237 193,917,864 142,462,133 132,420,306 125,257,902 65,518,931 60,425,102 46,607,011 29,204,882 29,190,096 0 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 Top 10 sectors +9% 0%-11%-3% +8% 0% +1%-25%-3% -1% • April saw a general decrease of investments in all sectors in 2014. • Noticeable increase for Transport (+9%) and Home – Office Equipment (+8%). • Important decrease for Telecom (-25%) and Services (-11%). Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015.
  6. 6. D'IETEREN AUTO RECKITT & BENCKISER PROCTER & GAMBLE BENELUX UNILEVER BELGIUM FOODS & HPC MEDIAHUIS PROXIMUS COCA-COLA BELGIUM- LUXEMBOURG COLRUYT DE PERSGROEP PUBLISHING RENAULT BELGIQUE LUXEMBOURG YTD 2014 21,021,431 23,854,315 23,448,123 23,043,071 12,089,410 17,947,177 14,257,260 7,635,985 11,356,280 11,165,340 YTD 2015 27,171,584 25,324,296 23,524,958 22,429,025 16,945,591 16,928,890 15,384,232 11,242,944 11,055,138 10,380,130 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 Top 10 advertisers  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments 0% -6%X 1,5+29% +8% -3% -7%X 1,5+6% -3% • D’Ieteren Auto at the top with +29% more invested than last year. • Really positive trend for Mediahuis (x1,5), Colruyt (x1,5), Coca-Cola (+8%) and Reckitt Benckiser (+6%). • Renault (-7%), Proximus (-6%), Unilever (-7%) and De Persgroep (-3%) decreased their investments over that period. Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015. Proximus and Belgacom investments were cumulated. Mediahuis, Concentra & Corelio were cumulated. Reckitt & Benckiser Homecare & Healthcare were cumulated.
  7. 7. COLRUYT VW PROXIMUS MOBISTAR RENAULT FORD ING BANQUE OPEL MERCEDES - BENZ CITROEN YTD 2014 7,228,008 7,736,071 8,893,645 12,870,966 9,732,779 6,923,315 6,640,378 6,444,319 10,249,967 8,090,832 YTD 2015 9,617,208 9,547,281 9,539,000 8,689,627 8,423,359 8,204,392 7,613,891 7,302,251 6,905,570 6,891,943 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 Top 10 brands  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments +7% +19%-13%+33%x +15% -33% -15%+13%+23% -32% • Colruyt is leading the top 10 with +33% invested compared to 2014. • Also increasing their investments : VW (+23%), Ford (+19%), ING (+15%), Opel (+13%) and Proximus (+7%). • Negative trend for Mercedes (-33%), Mobistar (-32%), Citroën (-15%) and Renault (-13%). Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015.
  8. 8. THANK YOU Any questions ? 2MVDC.belgium@havasmedia.com

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