Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"

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iMedia Connection

Business Technology

Social Content in theAge
of Digital Media

The way media is consumed
is radically different than it
was just five years ago.

We reach over 60M
people a month.
SOCIAL
75%ofvisitsfromsocial*
MOBILE
50%ofvisitsfrommobile*
YOUTH
60%areaged18-34
Quantcast, Google Analytics

Young audiences have moved online.
55% of online video
views come from 18-34
year-olds.
By 2016, online video is
expected to account for 55% of
all consumer internet traffic.*

85% use social media more than once a day.
Internal Survey, April 2013, 778

Mobile video ad spend is set to
quadruple by 2016.
eMarketer

The second
screen is real,
and always on.

Give your viewers what they want –
more to talk about.

Creating custom content sparks
excitement…

Attract your audience.
Amplify experience.
Extend viewership.
Keep the buzz going.

When the credits stop rolling,
Keep the convo going.
CatyBurgess
CWMediaVP
caty.burgess@cwtv.com
TerryCity
BuzzFeedWestCoastVP
tcity@buzzfeed.com

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Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"

2. Social Content in theAge of Digital Media

3. The way media is consumed is radically different than it was just five years ago.

4. We reach over 60M people a month. SOCIAL 75%ofvisitsfromsocial* MOBILE 50%ofvisitsfrommobile* YOUTH 60%areaged18-34 Quantcast, Google Analytics

5. Young audiences have moved online. 55% of online video views come from 18-34 year-olds. By 2016, online video is expected to account for 55% of all consumer internet traffic.*

6. 85% use social media more than once a day. Internal Survey, April 2013, 778

7. Mobile video ad spend is set to quadruple by 2016. eMarketer

8. The second screen is real, and always on.

9. Give your viewers what they want – more to talk about.

10. Creating custom content sparks excitement…

11. … and accelerates conversation.

12.

13.

14.

15.

16. Attract your audience. Amplify experience. Extend viewership. Keep the buzz going.

17. When the credits stop rolling, Keep the convo going. CatyBurgess CWMediaVP caty.burgess@cwtv.com TerryCity BuzzFeedWestCoastVP tcity@buzzfeed.com

Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"

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