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Published on Jan 21, 2015
We Are Social's comprehensive new report covers internet, social media and mobile
usage statistics from all over the world. It contains more than 350 infographics,
including global snapshots, regional … 
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Digital, Social & Mobile in 2015
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1. We Are Social @wearesocialsg • 1 DIGITAL, SOCIAL & MOBILE IN 2015WE ARE
SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social SIMON KEMP •
WE ARE SOCIAL • JANUARY 2015
2. We Are Social @wearesocialsg • 2
3. We Are Social @wearesocialsg • 3 COUNTRIES DETAILED IN THIS REPORT 1
ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8
GERMANY 9 HONG KONG 10 INDIA 11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA
15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA
21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 TURKEY 26
THAILAND 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30
VIETNAM 21! 9! 5! 4! 10! 24! 15! 22! 7! 19! 12! 20! 8! 13! 1! 16! 23! 6! 2! 3! 11! 18!
Héctor A. López Martínez , Consultor TI at Frog Software Technologies
¡Tendremos que tener muy en cuenta estos datos!
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4. 14! 17! 25! 26! 27! 28! 29! 30!
4. We Are Social @wearesocialsg • 4 CLICK HERE TO ACCESS OUR REPORTS ON OVER
100 COUNTRIES AROUND THE WORLD
5. We Are Social @wearesocialsg • 5 GLOBAL & REGIONAL OVERVIEWS
6. We Are Social @wearesocialsg • 6 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET
USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE
USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A
SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources:
Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte,
LiveInternet; GSMA Intelligence 7.210 JAN 2015 URBANISATION: 53% 3.010
PENETRATION: 42% 2.078 PENETRATION: 29% 3.649 PENETRATION: 51% 1.685
PENETRATION: 23%
7. We Are Social @wearesocialsg • 7 YEAR-ON-YEAR GROWTH ACTIVE INTERNET
USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL ACCOUNTS HOW THE DIGITAL WORLD HAS EVOLVED OVER
THE PAST 12 MONTHS JAN 2015 • Sources: Wikipedia; InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all
extrapolated) +1.6% +115 MILLION +21% +525 MILLION +12% +222 MILLION +5%
+185 MILLION +23% +313 MILLION
8. We Are Social @wearesocialsg • 8 SHARE OF GLOBAL USERS JAN 2015 NORTH
AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9%
8% 7% WEST EUROPE 6% 9% 11% 7% CENTRAL ASIA 1% <1% 1% 1% EAST ASIA 22%
33% 27% 22% SOUTH ASIA 23% 8% 11% 18% MIDDLE EAST 3% 2% 3% 4% AFRICA 16%
5% 10% 13% OCEANIA 1% 1% 1% 1% POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS
INTERNET USERS MOBILE CONNECTIONS SOUTHEAST ASIA 9% 10% 7% 10% EAST
EUROPE 6% 9% 8% 8% • Sources: Wikipedia, US Census Bureau; InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
9. We Are Social @wearesocialsg • 9 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
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5. ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 4,021 URBANISATION: 45% 1,407 PENETRATION: 35% 1,065
PENETRATION: 26% 3,722 vs. POPULATION: 93% 879 PENETRATION: 22% DIGITAL IN
ASIA-PACIFIC
10. We Are Social @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 1,135 URBANISATION: 40% 298 PENETRATION: 26% 103
PENETRATION: 9% 900 vs. POPULATION: 79% 85 PENETRATION: 7% DIGITAL IN AFRICA
11. We Are Social @wearesocialsg • 11 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 979 URBANISATION: 81% 633 PENETRATION: 65% 482
PENETRATION: 49% 1,068 vs. POPULATION: 109% 399 PENETRATION: 41% DIGITAL IN
THE AMERICAS
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6. 12. We Are Social @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 837 URBANISATION: 72% 584 PENETRATION: 70% 387
PENETRATION: 46% 1,104 vs. POPULATION: 132% 287 PENETRATION: 34% DIGITAL IN
EUROPE
13. We Are Social @wearesocialsg • 13 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 238 URBANISATION: 67% 87 PENETRATION: 36% 41 PENETRATION:
17% 294 vs. POPULATION: 124% 35 PENETRATION: 15% DIGITAL IN THE MIDDLE EAST
14. We Are Social @wearesocialsg • 14 GLOBAL INTERNET USAGE
15. We Are Social @wearesocialsg • 15 NORTH AMERICA CENTRAL AMERICA SOUTH
AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA
CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE JAN
2015 42% 88%! 56%! 26%! 36%! 81%! 58%! 51%! 69%! 43%! 38%! 19%! 33%!
REGIONAL INTERNET PENETRATION FIGURES • Sources: InternetLiveStats Q1 2015,
InternetWorldStats Q1 2015. Wikipedia for population data.
16. We Are Social @wearesocialsg • 16 INTERNET REGIONAL OVERVIEW JAN 2015 •
Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for
population data. 823! 341! 324! 313! 298! 244! 231! 208! 90! 87! 27! 26! EAST ASIA
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7. WEST EUROPE SOUTH ASIA NORTH AMERICA AFRICA EAST EUROPE SOUTH AMERICA
SOUTHEAST ASIA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA INTERNET
USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN
MILLIONS INTERNET PENETRATION 51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%!
36%! 69%! 38%!
17. We Are Social @wearesocialsg • 17 INTERNET USE JAN 2015 • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
NATIONAL INTERNET PENETRATION FIGURES 93%! 92%! 90%! 89%! 89%! 89%! 87%!
86%! 84%! 81%! 79%! 77%! 75%! 67%! 66%! 60%! 60%! 58%! 54%! 53%! 49%! 49%!
47%! 46%! 44%! 44%! 42%! 38%! 37%! 28%! 19%! CANADA UAE SOUTHKOREA
AUSTRALIA UK GERMANY USA JAPAN FRANCE SINGAPORE HONGKONG SPAIN
ARGENTINA POLAND MALAYSIA ITALY RUSSIA SAUDIARABIA BRAZIL EGYPT TURKEY
MEXICO CHINA SOUTHAFRICA PHILIPPINES VIETNAM GLOBALAVERAGE NIGERIA
THAILAND INDONESIA INDIA
18. We Are Social @wearesocialsg • 18 TIME SPENT ON THE INTERNET JAN 2015
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE
AND MOBILE PHONE USE • Source: GlobalWebIndex, Q4 2014. Based on a survey of
internet users aged 16-64. Note that average figures do not factor non-users. 6.3! 5.5!
5.4! 5.2! 5.1! 5.1! 5.1! 5.1! 5.1! 5.0! 4.9! 4.9! 4.9! 4.8! 4.7! 4.6! 4.6! 4.5! 4.4! 4.2! 4.1!
4.0! 4.0! 3.9! 3.9! 3.7! 3.4! 3.4! 3.4! 3.1! 3.3! 4.1! 3.8! 2.7! 3.1! 3.8! 3.2! 3.4! 3.7! 4.0!
2.5! 4.2! 1.8! 1.7! 2.3! 2.9! 1.9! 2.2! 2.7! 4.2! 1.5! 1.9! 1.9! 1.3! 2.6! 1.9! 2.3! 1.7! 1.8!
1.0! PHILIPPINES THAILAND BRAZIL VIETNAM SOUTHAFRICA UAE INDONESIA INDIA
MALAYSIA MEXICO USA ARGENTINA POLAND RUSSIA SINGAPORE TURKEY CANADA
ITALY AVERAGE SAUDIARABIA AUSTRALIA UK SPAIN FRANCE CHINA GERMANY
HONGKONG NETHERLANDS SOUTHKOREA JAPAN ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE NOTE THAT AVERAGE TIMES ARE BASED SOLELY
ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT
FACTOR NON-USERS
19. We Are Social @wearesocialsg • 19 JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS:
MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS:
OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF
TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-
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8. YEAR: 62% 31% 7% 0.1% -13% +39% +17% +18%
20. We Are Social @wearesocialsg • 20 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES • Source:
StatCounter, Q1 2015 76%! 72%! 61%! 50%! 50%! 48%! 46%! 36%! 35%! 34%! 33%!
32%! 30%! 29%! 29%! 28%! 27%! 26%! 26%! 25%! 24%! 23%! 21%! 21%! 20%! 20%!
18%! 17%! 17%! 15%! 12%! NIGERIA INDIA SOUTHAFRICA INDONESIA UAE
SAUDIARABIA POLAND THAILAND MALAYSIA SINGAPORE GLOBALAVERAGE MEXICO
JAPAN SOUTHKOREA SPAIN TURKEY UK HONGKONG AUSTRALIA USA ARGENTINA EGYPT
CHINA PHILIPPINES BRAZIL VIETNAM GERMANY ITALY CANADA FRANCE RUSSIA
21. We Are Social @wearesocialsg • 21 AVERAGE NET CONNECTION SPEEDS JAN 2015
AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS • Source: Akamai State of the
Internet Report, Q3 2014 25.3! 16.3! 15.0! 12.2! 11.5! 10.7! 10.3! 9.1! 8.7! 8.6! 7.8!
6.9! 6.9! 6.6! 5.5! 5.5! 4.7! 4.5! 4.2! 4.1! 3.8! 3.7! 3.6! 3.6! 2.9! 2.5! 2.5! 2.0!
SOUTHKOREA HONGKONG JAPAN SINGAPORE USA UK CANADA RUSSIA GERMANY
POLAND SPAIN AUSTRALIA FRANCE THAILAND ITALY TURKEY UAE GLOBALAVERAGE
ARGENTINA MALAYSIA CHINA INDONESIA EGYPT SOUTHAFRICA BRAZIL PHILIPPINES
VIETNAM INDIA
22. We Are Social @wearesocialsg • 22 E-COMMERCE JAN 2015 PERCENTAGE OF THE
NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH
[SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of
the national population who used e-commerce in the past month. 64%! 63%! 62%!
56%! 51%! 49%! 49%! 46%! 45%! 44%! 44%! 40%! 39%! 39%! 37%! 37%! 37%! 36%!
33%! 30%! 25%! 24%! 24%! 23%! 21%! 18%! 16%! 14%! UK GERMANY SOUTHKOREA
USA AUSTRALIA CANADA FRANCE SINGAPORE UAE SPAIN POLAND JAPAN HONGKONG
ITALY CHINA MALAYSIA ARGENTINA BRAZIL TURKEY RUSSIA SAUDIARABIA VIETNAM
MEXICO SOUTHAFRICA PHILIPPINES THAILAND INDONESIA INDIA
23. We Are Social @wearesocialsg • 23 GLOBAL SOCIAL MEDIA USAGE
24. We Are Social @wearesocialsg • 24 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY
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9. ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
2.08B 29% 1.69B 23%
25. We Are Social @wearesocialsg • 25 NORTH AMERICA CENTRAL AMERICA SOUTH
AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA
CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE
JAN 2015 29% 58%! 48%! 9%! 17%! 47%! 45%! 43%! 45%! 37%! 4%! 9%! 32%! TOTAL
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO
POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 &
Q4 2014. Wikipedia for population data.
26. We Are Social @wearesocialsg • 26 SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014.
Wikipedia for population data. 690! 206! 199! 197! 197! 190! 157! 103! 79! 41! 17! 3!
EAST ASIA NORTH AMERICA SOUTHEAST ASIA SOUTH AMERICA WEST EUROPE EAST
EUROPE SOUTH ASIA AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA
45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%! ACTIVE ACCOUNTS
ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO
POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS ACTIVE SOCIAL MEDIA
ACCOUNTS vs. TOTAL POPULATION
27. We Are Social @wearesocialsg • 27 SOCIAL MEDIA USE JAN 2015 66%! 64%! 60%!
59%! 58%! 57%! 56%! 56%! 55%! 52%! 49%! 47%! 47%! 46%! 46%! 46%! 46%! 45%!
40%! 35%! 34%! 31%! 30%! 29%! 29%! 28%! 25%! 22%! 19%! 9%! 7%! SINGAPORE
HONGKONG ARGENTINA UK USA AUSTRALIA UAE CANADA MALAYSIA TURKEY
THAILAND SPAIN BRAZIL MEXICO ITALY CHINA RUSSIA FRANCE PHILIPPINES GERMANY
POLAND VIETNAM SOUTHKOREA SAUDIARABIA GLOBALAVERAGE INDONESIA EGYPT
SOUTHAFRICA JAPAN INDIA NIGERIA • Sources: Facebook Q1 2015; Tencent Q4 2014;
VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON
THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
28. We Are Social @wearesocialsg • 28 ACTIVE USERS BY SOCIAL PLATFORM JAN 2015
• Sources: We Are Social analysis of Facebook data, Q1 2015; latest company
statements, correct as at 17 January 2015 MOST RECENTLY PUBLISHED MONTHLY
ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER /
CHAT APP / VOIP 1,366 ! 829 ! 629 ! 600 ! 500 ! 468 ! 343 ! 300 ! 300 ! 284 ! 230 ! 209
! 200 ! 170 ! 157 ! 100 ! 100 ! FACEBOOK QQ QZONE WHATSAPP FACEBOOK
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10. MESSENGER WECHAT GOOGLE+ SKYPE INSTAGRAM TWITTER TUMBLR VIBER BAIDU
TIEBA LINE SINA WEIBO VKONTAKTE SNAPCHAT
29. We Are Social @wearesocialsg • 29 TIME SPENT ON SOCIAL MEDIA JAN 2015 •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
Averages based solely on people who use social media. AVERAGE NUMBER OF HOURS
THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY 4.3! 4.3! 3.9! 3.8!
3.8! 3.6! 3.5! 3.2! 3.1! 3.0! 2.9! 2.9! 2.7! 2.6! 2.5! 2.5! 2.5! 2.4! 2.2! 2.1! 2.1! 2.1! 2.1!
2.0! 1.9! 1.9! 1.8! 1.7! 1.3! 0.7! ARGENTINA PHILIPPINES MEXICO BRAZIL THAILAND
UAE MALAYSIA SOUTHAFRICA VIETNAM SAUDIARABIA TURKEY INDONESIA USA RUSSIA
INDIA ITALY SINGAPORE AVERAGE UK POLAND CANADA AUSTRALIA GERMANY FRANCE
SPAIN NETHERLANDS HONGKONG CHINA SOUTHKOREA JAPAN NOTE THAT AVERAGE
TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR
NON-USERS
30. We Are Social @wearesocialsg • 30 NORTH AMERICA CENTRAL AMERICA SOUTH
AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA
CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL JAN
2015 23% 50%! 38%! 7%! 15%! 39%! 30%! 35%! 39%! 32%! 2%! 8%! 27%! ACTIVE
ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE,
COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014;
VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
31. We Are Social @wearesocialsg • 31 MOBILE SOCIAL REGIONAL OVERVIEW JAN 2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014.
Wikipedia for population data. 561! 176! 170! 161! 156! 132! 126! 85! 68! 35! 15! 1!
EAST ASIA NORTH AMERICA SOUTHEAST ASIA WEST EUROPE SOUTH AMERICA SOUTH
ASIA EAST EUROPE AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA
35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%! ACTIVE MOBILE
SOCIAL ACCOUNTS, IN MILLIONS ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL
POPULATION MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH
COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
32. We Are Social @wearesocialsg • 32 MOBILE SOCIAL JAN 2015 • Sources: Facebook
Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population
data. 59%! 58%! 51%! 50%! 50%! 49%! 48%! 46%! 45%! 43%! 42%! 40%! 38%! 38%!
37%! 36%! 36%! 32%! 30%! 27%! 26%! 26%! 25%! 24%! 24%! 23%! 20%! 19%! 17%!
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11. 8%! 7%! SINGAPORE HONGKONG AUSTRALIA USA UK MALAYSIA UAE ARGENTINA
CANADA THAILAND TURKEY MEXICO BRAZIL SPAIN CHINA FRANCE ITALY PHILIPPINES
GERMANY SOUTHKOREA VIETNAM RUSSIA SAUDIARABIA INDONESIA POLAND
GLOBALAVERAGE SOUTHAFRICA EGYPT JAPAN INDIA NIGERIA ACTIVE ACCOUNTS ON
THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO
POPULATION
33. We Are Social @wearesocialsg • 33 GLOBAL MOBILE PHONE USAGE
34. We Are Social @wearesocialsg • 34 MOBILE USERS vs. CONNECTIONS # # TOTAL
NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE
USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER
UNIQUE USER JAN 2015 • Sources: GSMA Intelligence, Q4 2014, and extrapolations of
GSMA Intelligence data, Q1 2015 3.65B 51% 7.09B 1.94
35. We Are Social @wearesocialsg • 35 NORTH AMERICA CENTRAL AMERICA SOUTH
AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA
CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE
CONNECTIONS JAN 2015 98% 101%! 126%! 79%! 124%! 125%! 139%! 98%! 109%!
91%! 112%! 77%! 119%! MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL
REGIONAL POPULATIONS • Source: GSMA Intelligence, Q4 2014. Wikipedia for
population data.
36. We Are Social @wearesocialsg • 36 MOBILE REGIONAL OVERVIEW JAN 2015 •
Source: GSMA Intelligence, Q4 2014. Wikipedia for population data. MOBILE
CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF
POPULATION, BY REGION 1565! 1296! 900! 744! 583! 521! 519! 358! 294! 191! 76!
42! EAST ASIA SOUTH ASIA AFRICA SOUTHEAST ASIA EAST EUROPE WEST EUROPE
SOUTH AMERICA NORTH AMERICA MIDDLE EAST CENTRAL AMERICA CENTRAL ASIA
OCEANIA 98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%!
109%! MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL
POPULATION
37. We Are Social @wearesocialsg • 37 MOBILE CONNECTIONS JAN 2015 • Source:
GSMA Intelligence, Q4 2014 176%! 173%! 173%! 168%! 152%! 150%! 147%! 146%!
144%! 141%! 138%! 137%! 135%! 135%! 127%! 122%! 121%! 117%! 114%! 113%!
111%! 108%! 103%! 98%! 97%! 95%! 91%! 84%! 81%! 75%! 75%! HONGKONG UAE
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12. SAUDIARABIA RUSSIA SINGAPORE THAILAND POLAND SOUTHAFRICA ARGENTINA
VIETNAM GERMANY MALAYSIA ITALY BRAZIL AUSTRALIA JAPAN INDONESIA UK
PHILIPPINES EGYPT SOUTHKOREA SPAIN USA GLOBALAVERAGE FRANCE CHINA TURKEY
MEXICO CANADA NIGERIA INDIA MOBILE CONNECTIONS BY COUNTRY, COMPARED TO
NATIONAL POPULATIONS
38. We Are Social @wearesocialsg • 38 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 98% 39%77% 23%7.1B
39. We Are Social @wearesocialsg • 39 PRE-PAY vs. POST-PAY CONNECTIONS JAN 2015
99%! 97%! 96%! 96%! 95%! 89%! 86%! 86%! 85%! 84%! 83%! 82%! 80%! 79%! 78%!
77%! 77%! 71%! 58%! 49%! 47%! 42%! 42%! 41%! 35%! 31%! 24%! 21%! 15%! 6%!
1%! 1%! 3%! 4%! 4%! 5%! 11%! 14%! 14%! 15%! 16%! 17%! 18%! 20%! 21%! 22%!
23%! 23%! 29%! 42%! 51%! 53%! 58%! 58%! 59%! 65%! 69%! 76%! 79%! 85%! 94%!
99%! INDONESIA NIGERIA EGYPT PHILIPPINES INDIA VIETNAM THAILAND UAE MEXICO
ITALY SOUTHAFRICA RUSSIA SAUDIARABIA CHINA BRAZIL MALAYSIA GLOBALAVERAGE
ARGENTINA TURKEY POLAND GERMANY HONGKONG SINGAPORE UK AUSTRALIA SPAIN
USA FRANCE CANADA SOUTHKOREA JAPAN PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-
PAID CONNECTIONS POST-PAID CONNECTIONS • Sources: GSMA Intelligence, Q4 2014.
40. We Are Social @wearesocialsg • 40 JAN 2015 MOBILE CONNECTIONS BY DEVICE
TOTAL NUMBER OF SMARTPHONE CONNECTIONS TOTAL NUMBER OF GLOBAL MOBILE
CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL
CONNECTIONS TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS FEATURE-PHONE
CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL
NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD • Source: Ericsson
Mobility Report, Q4 2014. Note that other devices such as tablets account for 300
million connections (4% of total) # # # 2.7B 58%38% 4.1B7.1B
41. We Are Social @wearesocialsg • 41 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015
PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES 0.7%! 2.9%!
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13. 6.1%! 10.9%! 17.0%! 28.9%! 33.4%! 2009 2010 2011 2012 2013 2014 2015 • Source:
StatCounter, Q1 2015
42. We Are Social @wearesocialsg • 42 JAN 2015 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM APPLE SAFARI
BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM ANDROID
WEBKIT BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM
OTHER PLATFORM BROWSERS • Source: Akamai State of the Internet Report, Q3 2014
BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
38.9% 30.9% 30.2%
43. We Are Social @wearesocialsg • 43 AVERAGE MOBILE NET SPEEDS JAN 2015 •
Source: Akamai State of the Internet Report, Q3 2014 AVERAGE MOBILE DATA
CONNECTION SPEEDS, IN MBPS 18.2! 9.1! 8.1! 7.9! 7.1! 7.0! 6.7! 6.2! 6.0! 5.8! 5.4! 5.2!
5.0! 4.8! 4.2! 3.9! 2.8! 2.8! 2.5! 2.5! 1.7! 1.5! 1.3! 1.1! SOUTHKOREA SINGAPORE UK
CANADA FRANCE RUSSIA JAPAN CHINA HONGKONG USA GERMANY SPAIN POLAND
ITALY TURKEY AUSTRALIA EGYPT THAILAND MALAYSIA SOUTHAFRICA INDIA BRAZIL
ARGENTINA VIETNAM
44. We Are Social @wearesocialsg • 44 GLOBAL MOBILE DATA GROWTH JAN 2015
TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN
PETABYTES (MILLIONS OF GIGABYTES) Q4 2009! Q1 2010! Q2 2010! Q3 2010! Q4
2010! Q1 2011! Q2 2011! Q3 2011! Q4 2011! Q1 2012! Q2 2012! Q3 2012! Q4 2012!
Q1 2013! Q2 2013! Q3 2009! Q3 2013! 200! 400! 600! 800! 1,000! 1,200! 1,400!
1,600! 1,800! Q4 2013! Q1 2014! Q2 2014! Q3 2014! 2,000! 2,200! 2,400! 2,600!
2,800! AVERAGE MONTHLY MOBILE DATA PER USER: 900MB! • Source: Ericsson
Mobility Report, Nov 2014
45. We Are Social @wearesocialsg • 45 MOBILE COMMERCE JAN 2015 PERCENTAGE OF
THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH
[SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of
the national population who used m-commerce in the past month. 37%! 27%! 27%!
23%! 23%! 20%! 19%! 19%! 18%! 18%! 17%! 17%! 16%! 15%! 15%! 15%! 15%! 14%!
14%! 13%! 12%! 11%! 11%! 11%! 9%! 9%! 8%! 6%! SOUTHKOREA CHINA UAE
SINGAPORE HONGKONG GERMANY TURKEY MALAYSIA UK USA SPAIN ARGENTINA ITALY
VIETNAM SAUDIARABIA AUSTRALIA BRAZIL MEXICO POLAND CANADA FRANCE
SOUTHAFRICA PHILIPPINES THAILAND INDONESIA INDIA RUSSIA JAPAN
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14. 46. We Are Social @wearesocialsg • 46 NORTH AMERICA CENTRAL AMERICA SOUTH
AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA
CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE BROADBAND
JAN 2015 38% 85%! 57%! 16%! 34%! 85%! 53%! 53%! 84%! 31%! 21%! 8%! 48%!
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE
CONNECTIONS • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia
for population data.
47. We Are Social @wearesocialsg • 47 MOBILE BROADBAND JAN 2015 • Source:
Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data. 123%!
118%! 114%! 114%! 112%! 111%! 110%! 106%! 91%! 87%! 87%! 86%! 84%! 78%!
76%! 70%! 67%! 60%! 59%! 55%! 55%! 53%! 48%! 44%! 41%! 38%! 37%! 36%! 35%!
13%! 8%! HONGKONG JAPAN SAUDIARABIA AUSTRALIA THAILAND UAE SOUTHKOREA
SINGAPORE ITALY USA GERMANY UK POLAND MALAYSIA BRAZIL SPAIN FRANCE TURKEY
CANADA RUSSIA ARGENTINA SOUTHAFRICA PHILIPPINES CHINA INDONESIA
GLOBALAVERAGE VIETNAM EGYPT MEXICO NIGERIA INDIA ACTIVE 3G & 4G MOBILE
CONNECTIONS, COMPARED TO THE TOTAL POPULATION
48. We Are Social @wearesocialsg • 48 COUNTRY SNAPSHOTS
49. We Are Social @wearesocialsg • 49 ARGENTINA
50. We Are Social @wearesocialsg • 50 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 43.1 URBANISATION: 93% 32.3 PENETRATION: 75% 26.0
PENETRATION: 60% 62.0 vs. POPULATION: 144% 20.0 PENETRATION: 46% DIGITAL IN
ARGENTINA
51. We Are Social @wearesocialsg • 51 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
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15. THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +37% +8% +6% +9% *
SINCE JUN 2014
52. We Are Social @wearesocialsg • 52 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 4H 53M 4H 11M 4H 20M 2H 47M
53. We Are Social @wearesocialsg • 53 JAN 2015 INTERNET USE BASED ON REPORTED
ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL
NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 32.3M 75% 25.4M 59%
54. We Are Social @wearesocialsg • 54 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 24% 3% ~0% -13% +79% +27% 0%
55. We Are Social @wearesocialsg • 55 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
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16. ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
26.0M 60% 20M 46%
56. We Are Social @wearesocialsg • 56 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 44%! 35%! 32%! 21%! 16%! 15%! 9%! 9%! 7%! 7%!
WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER LINKEDIN
INSTAGRAM PINTEREST BADOO
57. We Are Social @wearesocialsg • 57 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 144% 38%71% 29%62.0M
58. We Are Social @wearesocialsg • 58 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 34% 19%25% 23%40%
59. We Are Social @wearesocialsg • 59 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 47% 37% 24% 17%
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17. 60. We Are Social @wearesocialsg • 60 AUSTRALIA
61. We Are Social @wearesocialsg • 61 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 23.7 URBANISATION: 89% 21.2 PENETRATION: 89% 13.6
PENETRATION: 57% 30.0 vs. POPULATION: 127% 12.0 PENETRATION: 51% DIGITAL IN
AUSTRALIA
62. We Are Social @wearesocialsg • 62 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +17% +6% +23% +11%
SINCE JAN 2014
63. We Are Social @wearesocialsg • 63 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 4H 03M 1H 32M 2H 04M 2H 47M
64. We Are Social @wearesocialsg • 64 JAN 2015 INTERNET USE BASED ON REPORTED
ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL
NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE
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18. TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 21.2M 89% 12.9M 54%
65. We Are Social @wearesocialsg • 65 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 61% 26% 13% 0.1% -14% +51% +11% +43%
66. We Are Social @wearesocialsg • 66 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
13.6M 57% 12.0M 51%
67. We Are Social @wearesocialsg • 67 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 40%! 18%! 14%! 13%! 13%! 10%! 10%! 9%! 8%! 6%!
FACEBOOK FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM PINTEREST
LINKEDIN WHATSAPP TUMBLR
68. We Are Social @wearesocialsg • 68 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 127% 90%35% 65%30.0M
69. We Are Social @wearesocialsg • 69 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
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19. OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 23% 28%16% 16%27%
70. We Are Social @wearesocialsg • 70 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 51% 51% 20% 15%
71. We Are Social @wearesocialsg • 71 BRAZIL
72. We Are Social @wearesocialsg • 72 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 204M URBANISATION: 91% 110M PENETRATION: 54% 96M
PENETRATION: 47% 276M vs. POPULATION: 135% 78M PENETRATION: 38% DIGITAL IN
BRAZIL
73. We Are Social @wearesocialsg • 73 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
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20. InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +12% +3% +15%
* SINCE JUN 2014
74. We Are Social @wearesocialsg • 74 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 5H 26M 3H 47M 3H 47M 2H 49M
75. We Are Social @wearesocialsg • 75 JAN 2015 INTERNET USE BASED ON REPORTED
ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL
NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 110M 54% 79M 39%
76. We Are Social @wearesocialsg • 76 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 20% 3% 0.1% -12% +109% +1% +20%
77. We Are Social @wearesocialsg • 77 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 96M
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21. 47% 78M 38%
78. We Are Social @wearesocialsg • 78 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 25%! 24%! 22%! 14%! 13%! 11%! 10%! 9%! 6%! 6%!
FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE GOOGLE+ TWITTER INSTAGRAM
LINKEDIN PINTEREST BADOO
79. We Are Social @wearesocialsg • 79 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 135% 56%78% 22%276M
80. We Are Social @wearesocialsg • 80 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 23% 18%17% 18%23%
81. We Are Social @wearesocialsg • 81 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 37% 36% 22% 15%
82. We Are Social @wearesocialsg • 82 CANADA
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22. 83. We Are Social @wearesocialsg • 83 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 35.7M URBANISATION: 81% 33.0M PENETRATION: 93% 20.0M
PENETRATION: 56% 29.0M vs. POPULATION: 81% 16.2M PENETRATION: 45% DIGITAL IN
CANADA
84. We Are Social @wearesocialsg • 84 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +11% +5% +10% +5% *
SINCE JUN 2014
85. We Are Social @wearesocialsg • 85 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 4H 37M 1H 52M 2H 04M 2H 38M
86. We Are Social @wearesocialsg • 86 JAN 2015 INTERNET USE BASED ON REPORTED
ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL
NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
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23. INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 33.0M 93% 19.4M 54%
87. We Are Social @wearesocialsg • 87 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 17% 12% 0.3% -10% +41% +33% +18%
88. We Are Social @wearesocialsg • 88 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
20.0M 56% 16.2M 45%
89. We Are Social @wearesocialsg • 89 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 47%! 23%! 19%! 16%! 15%! 13%! 12%! 12%! 8%! 7%!
FACEBOOK TWITTER FACEBOOK MESSENGER PINTEREST GOOGLE+ SKYPE INSTAGRAM
LINKEDIN TUMBLR SNAPCHAT
90. We Are Social @wearesocialsg • 90 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 81% 73%15% 85%29.0M
91. We Are Social @wearesocialsg • 91 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
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24. USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 27% 24%21% 17%24%
92. We Are Social @wearesocialsg • 92 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 54% 49% 20% 13%
93. We Are Social @wearesocialsg • 93 CHINA
94. We Are Social @wearesocialsg • 94 ACTIVE INTERNET USERS TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL
ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE
CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia;
InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet;
GSMA Intelligence 1,367 URBANISATION: 54% 642 PENETRATION: 47% 629
PENETRATION: 46% 1,300 vs. POPULATION: 95% 506 PENETRATION: 37% DIGITAL IN
CHINA
95. We Are Social @wearesocialsg • 95 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
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25. research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +1% +8% +26%
SINCE JAN 2014
96. We Are Social @wearesocialsg • 96 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 3H 52M 2H 35M 1H 42M 1H 27M
97. We Are Social @wearesocialsg • 97 JAN 2015 INTERNET USE BASED ON REPORTED
ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL
NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 642M 47% 565M 41%
98. We Are Social @wearesocialsg • 98 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 76% 21% 3% 0% -13% +121% +12% -
99. We Are Social @wearesocialsg • 99 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 629M
46% 506M 37%
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26. 100. We Are Social @wearesocialsg • 100 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 30%! 25%! 25%! 21%! 19%! 15%! 12%! 10%! 9%! 9%!
WECHAT SINA WEIBO QZONE TENCENT WEIBO YOUKU TUDOU RENREN GOOGLE+
FACEBOOK KAIXIN
101. We Are Social @wearesocialsg • 101 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 95% 46%79% 21%1.3B
102. We Are Social @wearesocialsg • 102 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 22% 26%25% 19%21%
103. We Are Social @wearesocialsg • 103 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 30% 37% 25% 27%
104. We Are Social @wearesocialsg • 104 EGYPT
105. We Are Social @wearesocialsg • 105 ACTIVE INTERNET USERS TOTAL
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27. POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE
SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY
DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION •
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent,
VKontakte, LiveInternet; GSMA Intelligence 87.8 URBANISATION: 44% 46.2
PENETRATION: 53% 22.0 PENETRATION: 25% 98.8 vs. POPULATION: 113% 16.6
PENETRATION: 19% DIGITAL IN EGYPT
106. We Are Social @wearesocialsg • 106 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +25% +33% +2% +32%
* SINCE JUL 2014
107. We Are Social @wearesocialsg • 107 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 74% 23% 3% 0% -13% +78% +25% -
108. We Are Social @wearesocialsg • 108 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
22.0M 25% 16.6M 19%
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28. 109. We Are Social @wearesocialsg • 109 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 113% 32%96% 4%98.8M
110. We Are Social @wearesocialsg • 110 FRANCE
111. We Are Social @wearesocialsg • 111 ACTIVE INTERNET USERS TOTAL
POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE
SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY
DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION •
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent,
VKontakte, LiveInternet; GSMA Intelligence 66.1 URBANISATION: 86% 55.4
PENETRATION: 84% 30.0 PENETRATION: 45% 64.2 vs. POPULATION: 97% 24.0
PENETRATION: 36% DIGITAL IN FRANCE
112. We Are Social @wearesocialsg • 112 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +2% +7% -11% +20% *
SINCE FEB 2014
113. We Are Social @wearesocialsg • 113 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
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29. AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 3H 53M 1H 17M 2H 00M 3H 10M
114. We Are Social @wearesocialsg • 114 JAN 2015 INTERNET USE BASED ON
REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF
THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 55.4M 84% 29.4M 45%
115. We Are Social @wearesocialsg • 115 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 15% 8% 0.3% -8% +66% +17% +45%
116. We Are Social @wearesocialsg • 116 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
30.0M 45% 24.0M 36%
117. We Are Social @wearesocialsg • 117 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 32%! 10%! 9%! 7%! 5%! 4%! 4%! 4%! 3%! 3%!
FACEBOOK GOOGLE+ TWITTER FACEBOOK MESSENGER LINKEDIN COPAINS D'AVANT
INSTAGRAM SKYPE BADOO VIADEO
118. We Are Social @wearesocialsg • 118 JAN 2015 MOBILE SUBSCRIPTIONS AS A
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30. PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 97% 69%21% 79%64.2M
119. We Are Social @wearesocialsg • 119 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 16% 18%15% 15%20%
120. We Are Social @wearesocialsg • 120 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 44% 49% 14% 12%
121. We Are Social @wearesocialsg • 121 GERMANY
122. We Are Social @wearesocialsg • 122 ACTIVE INTERNET USERS TOTAL
POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE
SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY
DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION •
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent,
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31. VKontakte, LiveInternet; GSMA Intelligence 80.8 URBANISATION: 74% 71.7
PENETRATION: 89% 28.0 PENETRATION: 35% 111.6 vs. POPULATION: 138% 24.0
PENETRATION: 30% DIGITAL IN GERMANY
123. We Are Social @wearesocialsg • 123 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% 0% +4% +9% *
SINCE FEB 2014
124. We Are Social @wearesocialsg • 124 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 3H 41M 1H 52M 2H 03M 2H 56M
125. We Are Social @wearesocialsg • 125 JAN 2015 INTERNET USE BASED ON
REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF
THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 71.7M 89% 39.2M 48%
126. We Are Social @wearesocialsg • 126 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 75% 18% 7% 0.4% -10% +60% +30% +36%
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32. 127. We Are Social @wearesocialsg • 127 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
28.0M 35% 24.0M 30%
128. We Are Social @wearesocialsg • 128 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 28%! 26%! 15%! 9%! 7%! 7%! 4%! 4%! 4%! 4%!
FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE TWITTER GOOGLE+ SHAZAM
INSTAGRAM LINKEDIN TUMBLR
129. We Are Social @wearesocialsg • 129 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 138% 63%47% 53%111.6M
130. We Are Social @wearesocialsg • 130 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 21% 20%18% 9%22%
131. We Are Social @wearesocialsg • 131 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
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33. VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 47% 63% 18% 20%
132. We Are Social @wearesocialsg • 132 HONG KONG
133. We Are Social @wearesocialsg • 133 ACTIVE INTERNET USERS TOTAL
POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE
SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY
DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION •
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent,
VKontakte, LiveInternet; GSMA Intelligence 7.23 URBANISATION: 100% 5.75
PENETRATION: 79% 4.60 PENETRATION: 64% 12.70 vs. POPULATION: 176% 4.20
PENETRATION: 58% DIGITAL IN HONG KONG
134. We Are Social @wearesocialsg • 134 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +5% -23% +11%
SINCE JAN 2014
135. We Are Social @wearesocialsg • 135 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
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34. Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 3H 25M 2H 18M 1H 50M 1H 49M
136. We Are Social @wearesocialsg • 136 JAN 2015 INTERNET USE BASED ON
REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF
THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 5.75M 79% 4.65M 64%
137. We Are Social @wearesocialsg • 137 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 26% 7% 0% -10% +45% -13% -
138. We Are Social @wearesocialsg • 138 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
4.60M 64% 4.20M 58%
139. We Are Social @wearesocialsg • 139 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 41%! 33%! 23%! 23%! 14%! 13%! 12%! 11%! 10%! 6%!
WHATSAPP FACEBOOK FACEBOOK MESSENGER WECHAT LINE SKYPE GOOGLE+
INSTAGRAM TWITTER SINA WEIBO
140. We Are Social @wearesocialsg • 140 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
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35. PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 176% 70%42% 58%12.7M
141. We Are Social @wearesocialsg • 141 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 36% 29%32% 26%35%
142. We Are Social @wearesocialsg • 142 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 38% 39% 26% 23%
143. We Are Social @wearesocialsg • 143 INDIA
144. We Are Social @wearesocialsg • 144 ACTIVE INTERNET USERS TOTAL
POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE
SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY
DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION •
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent,
VKontakte, LiveInternet; GSMA Intelligence 1,265 URBANISATION: 31% 243
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36. PENETRATION: 19% 118 PENETRATION: 9% 946 vs. POPULATION: 75% 100
PENETRATION: 8% DIGITAL IN INDIA
145. We Are Social @wearesocialsg • 145 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +14% +31% +6% +39%
SINCE JAN 2014
146. We Are Social @wearesocialsg • 146 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 5H 04M 3H 24M 2H 31M 1H 58M
147. We Are Social @wearesocialsg • 147 JAN 2015 INTERNET USE BASED ON
REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF
THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 243M 19% 200M 16%
148. We Are Social @wearesocialsg • 148 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 27% 72% 1% 0% -19% +9% +19% -
149. We Are Social @wearesocialsg • 149 JAN 2015 SOCIAL MEDIA USE ## • Sources:
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37. Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 118M
9% 100M 8%
150. We Are Social @wearesocialsg • 150 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 11%! 9%! 8%! 8%! 7%! 6%! 5%! 5%! 4%! 4%!
WHATSAPP FACEBOOK MESSENGER FACEBOOK SKYPE GOOGLE+ TWITTER WECHAT
LINKEDIN PINTEREST VIBER
151. We Are Social @wearesocialsg • 151 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 75% 11%95% 5%946M
152. We Are Social @wearesocialsg • 152 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 10% 9%8% 8%10%
153. We Are Social @wearesocialsg • 153 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
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38. TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 13% 14% 9% 9%
154. We Are Social @wearesocialsg • 154 INDONESIA
155. We Are Social @wearesocialsg • 155 ACTIVE INTERNET USERS TOTAL
POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE
SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY
DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION •
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent,
VKontakte, LiveInternet; GSMA Intelligence 255.5 URBANISATION: 51% 72.7
PENETRATION: 28% 72.0 PENETRATION: 28% 308.2 vs. POPULATION: 121% 62.0
PENETRATION: 24% DIGITAL IN INDONESIA
156. We Are Social @wearesocialsg • 156 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% +16% +9% +19%
SINCE JAN 2014
157. We Are Social @wearesocialsg • 157 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
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39. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 5H 06M 3H 10M 2H 52M 2H 29M
158. We Are Social @wearesocialsg • 158 JAN 2015 INTERNET USE BASED ON
REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF
THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 72.7M 28% 54.0M 21%
159. We Are Social @wearesocialsg • 159 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 45% 50% 4% 0% -25% +39% +14% -
160. We Are Social @wearesocialsg • 160 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
72.0M 28% 62.0M 24%
161. We Are Social @wearesocialsg • 161 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 14%! 12%! 11%! 9%! 9%! 7%! 7%! 6%! 6%! 6%!
FACEBOOK WHATSAPP TWITTER FACEBOOK MESSENGER GOOGLE+ LINKEDIN
INSTAGRAM SKYPE PINTEREST LINE
162. We Are Social @wearesocialsg • 162 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
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40. CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 121% 34%99% 1%308.2M
163. We Are Social @wearesocialsg • 163 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 11% 11%10% 9%14%
164. We Are Social @wearesocialsg • 164 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED
DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 18% 16% 11% 9%
165. We Are Social @wearesocialsg • 165 ITALY
166. We Are Social @wearesocialsg • 166 ACTIVE INTERNET USERS TOTAL
POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE
SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE
REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS
TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY
DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION •
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent,
VKontakte, LiveInternet; GSMA Intelligence 60.8 URBANISATION: 68% 36.6
PENETRATION: 60% 28.0 PENETRATION: 46% 82.3 vs. POPULATION: 135% 22.0
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41. PENETRATION: 36% DIGITAL IN ITALY
167. We Are Social @wearesocialsg • 167 JAN 2015 ANNUAL GROWTH GROWTH IN THE
NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL
MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN
THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats,
InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social
research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL
INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +3% +8% -15% +11% *
SINCE FEB 2014
168. We Are Social @wearesocialsg • 168 JAN 2015 TIME SPENT WITH MEDIA SURVEY-
BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET
USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) •
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM,
AND DO NOT FACTOR NON-USERS 4H 28M 2H 12M 2H 30M 2H 39M
169. We Are Social @wearesocialsg • 169 JAN 2015 INTERNET USE BASED ON
REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF
THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources:
InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014
[survey). Wikipedia for population data. 36.6M 60% 25.8M 43%
170. We Are Social @wearesocialsg • 170 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF
WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE
PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER
DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE
TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR:
YEAR-ON-YEAR: YEAR-ON-YEAR: 74% 17% 8% 0.4% -7% +16% +42% +529%
171. We Are Social @wearesocialsg • 171 JAN 2015 SOCIAL MEDIA USE ## • Sources:
Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru
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42. Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA
ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY
ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
28.0M 46% 22.0M 36%
172. We Are Social @wearesocialsg • 172 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS •
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national
population using the platform in the past month. SURVEY-BASED DATA: FIGURES
REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP 25%! 24%! 17%! 14%! 11%! 10%! 10%! 6%! 5%! 5%!
WHATSAPP FACEBOOK FACEBOOK MESSENGER SKYPE SHAZAM TWITTER GOOGLE+
INSTAGRAM LINKEDIN PINTEREST
173. We Are Social @wearesocialsg • 173 JAN 2015 MOBILE SUBSCRIPTIONS AS A
PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT
ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR
SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence,
Q4 2014. Wikipedia for population data 135% 67%84% 16%82.3M
174. We Are Social @wearesocialsg • 174 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE
OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION
USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON
MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA:
FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source:
GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures
represent percentage of the total population. 26% 16%16% 16%23%
175. We Are Social @wearesocialsg • 175 JAN 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY
LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE
VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE
TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION
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