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Social media marketing
increases business results
across the board.
2SPITFIRE / Engage
3SPITFIRE / Engage
Up to 86% of marketers
acknowledge the
importance of social media
in providing maximum
exposure for their
businesses.
4SPI...
95% of marketers
recognize increased
business exposure
from just 6 hours of
social media
marketing per week.
SPITFIRE / En...
Social media is proven to
increase ROI and sales.
6SPITFIRE / DIGTIAL MARKETING AGENCY
Sales and ROI are
highly responsive to an
increase in hours
dedicated to social
media activity.
74% of those who
spend 40+...
How we’re measuring the benefits of
social media marketing:
SPITFIRE / Engage 8
A strategic and open
social media plan could
prove influential in
morphing consumers into
being brand loyal.
9SPITFIRE / E...
The more people that are
talking about you on
social media, the more
valuable and authoritative
your brand will seem to
ne...
THE MOST
IMPORTANT
PLATFORMS FOR
SOCIAL MARKETERS
11
12SPITFIRE / Engage
Marketers	
  plan	
  on	
  increasing	
  their	
  
use	
  of	
  blogging	
  (68%),	
  YouTube	
  
(67%),	
  Twi>er	
  (67%...
Marketers	
  have	
  sought	
  to	
  increase	
  
YouTube	
  usage	
  significantly	
  for	
  the	
  
last	
  4	
  years.	
...
15SPITFIRE / Engage
67%	
  want	
  to	
  increase	
  Twi>er	
  use	
  
this	
  year	
  however	
  marketers	
  are	
  
struggling	
  to	
  und...
17SPITFIRE / Engage
33%	
  of	
  acJve	
  twi>er	
  
users	
  share	
  opinions	
  
about	
  products	
  &	
  
companies.	...
Platforms marketers want to learn more
about:
SPITFIRE / Engage 18
Digital marketers want original content
SPITFIRE / Engage 19
Original content displays
knowledge and expertise,
it is also favoured by
Google Search.
20SPITFIRE / Engage
THE YOUNG
POPULATION IS
SHIFTING PLATFORMS
21
Many teenagers have
been moving away from
Facebook to Instagram,
Pinterest and other newer
social sites.
22SPITFIRE / DIGT...
SPITFIRE / Engage 23
Facebook remains the most dominant
platform for social media overall. But usage
amongst the young population is decreasing...
SPITFIRE / Engage 25
SOCIAL AND
MESSAGING
APP GROWTH
26
SPITFIRE / Engage 27
There are 300 million active
monthly Instagram users
with 75 million using it
daily.
28SPITFIRE / Engage
The Car, Fast Food, Soft
Drink and Apparel industries
are most represented on
Instagram with a 100%
adoption rate.*
*Thera...
SPITFIRE / Engage 30
83% of active Pinterest
users would rather follow
a brand than a celebrity.
31SPITFIRE / DIGTIAL MARKETING AGENCY
SPITFIRE / Engage 32
Snapchat has about 5 million active
monthly users.
It allows users to send photos
without leaving a permanent
digital foot...
Snapchat
SPITFIRE / Engage 34
SPITFIRE / Engage 35
ENGAGING
PEOPLE WITH BRANDS.
37SPITFIRE / Engage
Connect people with brands with the most
engaging and rewarding experiences
possible, creating long te...
Colin Proebstel
CLIENT SERVICE DIRECTOR
AND PARTNER
M 64 21 874 330
colinp@spitfire.co.nz
John Madden
CREATIVE DIRECTOR
AN...
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Australia and New Zealand 2015 Social Media Report

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An overview of what's happening with Social Media usage in Australia and New Zealand

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Australia and New Zealand 2015 Social Media Report

  1. 1. Social media marketing increases business results across the board. 2SPITFIRE / Engage
  2. 2. 3SPITFIRE / Engage
  3. 3. Up to 86% of marketers acknowledge the importance of social media in providing maximum exposure for their businesses. 4SPITFIRE / Engage
  4. 4. 95% of marketers recognize increased business exposure from just 6 hours of social media marketing per week. SPITFIRE / Engage 5
  5. 5. Social media is proven to increase ROI and sales. 6SPITFIRE / DIGTIAL MARKETING AGENCY
  6. 6. Sales and ROI are highly responsive to an increase in hours dedicated to social media activity. 74% of those who spend 40+ hours per week on social media marketing increase new business sales. SPITFIRE / Engage 7
  7. 7. How we’re measuring the benefits of social media marketing: SPITFIRE / Engage 8
  8. 8. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. 9SPITFIRE / Engage
  9. 9. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. 10SPITFIRE / Engage
  10. 10. THE MOST IMPORTANT PLATFORMS FOR SOCIAL MARKETERS 11
  11. 11. 12SPITFIRE / Engage
  12. 12. Marketers  plan  on  increasing  their   use  of  blogging  (68%),  YouTube   (67%),  Twi>er  (67%),  LinkedIn   (64%)  and  Facebook  (64%).   SPITFIRE / Engage 13
  13. 13. Marketers  have  sought  to  increase   YouTube  usage  significantly  for  the   last  4  years.  People  are  seeking  the   benefits  of  effecJve  original  video   content.   SPITFIRE / Engage 14
  14. 14. 15SPITFIRE / Engage
  15. 15. 67%  want  to  increase  Twi>er  use   this  year  however  marketers  are   struggling  to  understand  and  use   Twi>er  effecJvely.     SPITFIRE / Engage 16
  16. 16. 17SPITFIRE / Engage 33%  of  acJve  twi>er   users  share  opinions   about  products  &   companies.   57%  of  all  retweets   include  a  link.   Brand  engagement   is  17%  higher  on   weekends.   A  quick  overview  
  17. 17. Platforms marketers want to learn more about: SPITFIRE / Engage 18
  18. 18. Digital marketers want original content SPITFIRE / Engage 19
  19. 19. Original content displays knowledge and expertise, it is also favoured by Google Search. 20SPITFIRE / Engage
  20. 20. THE YOUNG POPULATION IS SHIFTING PLATFORMS 21
  21. 21. Many teenagers have been moving away from Facebook to Instagram, Pinterest and other newer social sites. 22SPITFIRE / DIGTIAL MARKETING AGENCY
  22. 22. SPITFIRE / Engage 23
  23. 23. Facebook remains the most dominant platform for social media overall. But usage amongst the young population is decreasing. Active use of Facebook is decreasing, with people liking and commenting less. Facebook users are becoming passive. SPITFIRE / Engage 24
  24. 24. SPITFIRE / Engage 25
  25. 25. SOCIAL AND MESSAGING APP GROWTH 26
  26. 26. SPITFIRE / Engage 27
  27. 27. There are 300 million active monthly Instagram users with 75 million using it daily. 28SPITFIRE / Engage
  28. 28. The Car, Fast Food, Soft Drink and Apparel industries are most represented on Instagram with a 100% adoption rate.* *Therateofadoptionisdefinedastherelativespeedatwhichparticipantsadoptaninnovation. 29SPITFIRE / Engage
  29. 29. SPITFIRE / Engage 30
  30. 30. 83% of active Pinterest users would rather follow a brand than a celebrity. 31SPITFIRE / DIGTIAL MARKETING AGENCY
  31. 31. SPITFIRE / Engage 32
  32. 32. Snapchat has about 5 million active monthly users. It allows users to send photos without leaving a permanent digital footprint. 33SPITFIRE / DIGTIAL MARKETING AGENCY
  33. 33. Snapchat SPITFIRE / Engage 34
  34. 34. SPITFIRE / Engage 35
  35. 35. ENGAGING PEOPLE WITH BRANDS.
  36. 36. 37SPITFIRE / Engage Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. OUR MISSION.
  37. 37. Colin Proebstel CLIENT SERVICE DIRECTOR AND PARTNER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND PARTNER M 64 21 874 333 johnm@spitfire.co.nz 38 Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz
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An overview of what's happening with Social Media usage in Australia and New Zealand

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