By 2025, 75% of the global workforce will be made up of Millennials. Is the term Millennial overused? Yes, but that doesn't underscore the importance of understanding how to attract and sell to the most important generation since the baby boomers.
1. THE 5 IMMUTABLE LAWS TO
ATTRACTING MILLENNIALS
BRENT KELLY
CEO, BIZZGRIZZ
2. THE 5 IMMUTABLE LAWS OF ATTRACTING MILLENNIALS
INTERESTING MILLENNIAL FACTS
▸ The have a combined $1,000,000,000 in student
loan debt
▸ 75% have a social media profile
▸ 63% stay updated on brands through social networks
▸ 83% sleep with their cell phone at their bedside
▸ They send an average of 20 text messages per day
3. THE 5 IMMUTABLE LAWS OF ATTRACTING MILLENNIALS
EVEN MORE AMAZING MILLENNIAL FACTS
▸ 65% of millennials said losing their phone or computer
would have greater impact than losing their car!
▸ 84% say word of mouth in primary influencer when
making buying decisions
▸ 41% have made a purchase using their smartphones in
the past month
▸ By 2025, they will account for 75% of the global
workplace
4. IT IS ESTIMATED THAT MILLENNIALS
WILL SPEND $2.45 TRILLION THIS YEAR