Retailers can target anyone within
the same shopping mall with a 1-day deal type promotion. There are endless hyper-local possibilities for FMCG firms. SPITFIRE / Engage 8
Geo-Contextual Once location information is
collected, personal characteristics can be interpreted from the physical location of the user. • Where they work/study/hang out. • Ethnicity, age, gender, income. SPITFIRE / Engage 9
Advertisers will start to gain
information about people based on where they spend their day and use these details to very specifically target certain groups. 10SPITFIRE / Engage
This year we expect the
functionality of Tinder and Uber to be copied, replicated and applied to nearly everything else in our lives. 13SPITFIRE / Engage
The Tinder format will be
applied to restaurants, job searches, real estate and pets. Another dozen semi- successful dating apps will pop up attempting to replicate the success of Tinder itself. SPITFIRE / Engage 14 Grabble is to fashion what tinder is to dating.
The same format will be
applied to a number of services and trades – allowing people to earn commission through a third party app. There’ll be an Uber for electricians and plumbers. SPITFIRE / Engage 15 The market for taxis will be saturated by an influx of apps trying to replicate the success of Uber and Lyft.
Deep Focus has been huddling
with a major packaged- goods brand about hovering a drone above a supermarket parking lot. If the plan comes to be, the client’s new snack product will be dropped from a drone into shopping carts as shoppers walk from the store to their cars, with tweeted photos and videos to follow. 34SPITFIRE / Engage
Unmanned Aeriel Vehicle (UAV) are
positioned so that agents can provide the first persons view (FPV) as if the potential buyers is sitting, standing looking out at the view you have designed. 38SPITFIRE / Engage
The National Centre for Domestic
Violence created a campaign called 'Drag Him Away' that urges texters to text in to stop the berating of a woman in their interactive video. 44SPITFIRE / Engage
45SPITFIRE / Engage After this
is done, the man is dragged away, across multiple boards and a message that reads, "An injunction will put distance between a victim and their abuser."
Multiple executions are possible, time
sensitive messages, conditional content based on changing sports scores, weather conditions, social media updates – the possibilities to wow audiences are endless. 46SPITFIRE / Engage
Traditional SMS text message is
quickly becoming obsolete, particularly in light of the explosion of popular, easy-to-use messaging apps. 49SPITFIRE / Engage
WhatsApp, Viber, Kik, Line and
other apps all offer free text messaging, as well as voice, video and file- sharing to other users, bypassing your carrier's SMS and call charges entirely. 50SPITFIRE / Engage
Official accounts give brands, celebrities
and merchants the ability to connect and engage directly with users. The official account uses the same, familiar features within the app so they can connect as ‘friends’ with users, exchange messages and share content. 52SPITFIRE / Engage
56SPITFIRE / Engage Connect people
with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. OUR MISSION.
Colin Proebstel CLIENT SERVICE DIRECTOR
AND PARTNER M 64 21 874 330 firstname.lastname@example.org John Madden CREATIVE DIRECTOR AND PARTNER M 64 21 874 333 email@example.com 57 Spitﬁre* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz