Mobile optimization and responsive design will be important in 2016 as most content consumption shifts to mobile devices and Google prioritizes mobile-friendly websites in search results. Video content and creative, attention-grabbing content can drive large reach, while relationship marketing through valuable, trust-building content and new ad formats like Facebook lead ads that keep users on the platform can help build long-term relationships with customers. Improved analytics will also be key to better tracking the success of digital marketing strategies.

1. 7 DIGITAL TRENDS
FOR 2016

2. RESPONSIVE DESIGN
Google’s mobile-friendly updates
means optimize your website for
mobile or risk losing traffic.
1

3. 2
MOBILE OPTIMIZATION
Most people consume content on mobile
devices: 2 billion people across the globe
will own a smartphone this year!

4. 3
VIDEO
Video content is a great
long-term investment with
potential for huge reach.

5. 4
FACEBOOK LEAD ADS
This ad-type allows people
to fill out forms without
ever leaving Facebook.

6. 5
RELATIONSHIP MARKETING
Content that builds trust and
provides value will be keyto
long-term relationship building.

7. 6
IMPROVED ANALYTICS
As digital marketing evolves,
so does the metrics for
tracking its success.

8. 7
CREATIVE CONTENT
It’s more important than ever to be
creating “thumb-stopping content”
on a daily basis.

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