Generation & Digitalization - Ayhan DAYOĞLU (2015)

1. &
Digitalization

2. 96%of world’s
population has
mobile subscription.
EY Global Insurance Digital Survey 2013

3. 72%of
people are online

4. 25x
6
YEARS
50
USERS
EY Global Insurance Digital Survey 2013
FASTER
88
SPREADMINIGLL I O N
DAYS

5. Adopting Business to New World
70% of
companies have
at least one
gamified
solution

6. Meet the Generation-Y
İSMMMO türkiyenin yaratıcı geleceği / y kuşağı
Date of Birth
1980-1999
%331
of
TWurokreldyPPooppuullaattiioonn

7.  6 - 8 hour of screen time
 89% use social networking
 Up to 70% make a decision with online research
 91% are tweeting about businesses andbrands
Interactive Gen-Y

8. Gen-Y In Turkey
GHeanv-eYausFearcsevbiosoitkwaecbcosuitentoafnd
burpadnadtseaattleleaassttoonncceeaaddaayy..5857%

9. W H ?

10. Get ready for Gen-Y
80% of your
core business
will be Gen Y in
10years
Paul Sykes – Generation Y and digitalisation 2015

11. By I2n020210
1,GeGneenreartaiotionnYs
accouYnteadndfoZr
will ac4co1u%ntfof
indiovidvuealrs
inv
5
ol
0
ve
%
din
!accidents

12. High expectations
Self Service
• Intelligent
• Simplicity
• Information
• Engagement
Newer Technologies
Tailor made

13. Digitalization as a must!
Digital Age
Big Data

14. Awareness
of
Digitalization ?

15. Do you believe
that customers
could leave you if
you are fail to
embrace digital?YES
81%
EY Global Insurance Digital Survey 2013

16. 47% of insurance
companies
do nothave
"Digital Strategy"
EY Global Insurance Digital Survey 2013

17. 89%of
Insurance companies
don’t consider
past interactions
of customers
EY Global Insurance Digital Survey 2013

18. In Turkey,
75% of
companies do not have
mobile applications.
80%
do not have
mobile compatible
websites.

19. Spending on
Digitalization
10% of IT budget
EY Global Insurance Digital Survey 2013

20. 90% of
world’s data created in
past 2 years
SEIZE
the
OPPORTUNITY

21. in exchange for better,
Willing ttooshhaavree
apesresnosnoarlaintftoarcmheadtioton
minoarerepdeurcstoionnalized
inspurreamnciuemcsover.
Collectible ?
67687%
Willing to
tDhoewirnclaoradorhome,
iIfnistucroaunlcdereaspuplt

22. 22 Insurance
company’s products
8Online comparing
websites
25% Younger than 30

23. Willing to buy online
policy
55%
Who buys
10%

24. MIND THE DIGITAL GAP