This document provides information about the 2012 Regional Meeting hosted by the Adventure Travel Trade Association (ATTA) in Trøndelag, Norway on June 18, 2012. It discusses the ATTA organization and its 800+ members globally including tour operators, tourism boards, and industry partners. It outlines the agenda for the meeting which focuses on networking, professional development, keynote speakers, and connecting the adventure travel industry supply chain. Activities include adventures, a B2B marketplace, and tracks for tour operators, suppliers, and destination tourism boards.

1. Trøndelag :: 18 June 2012
Wild Norway
Chris Doyle
Adventure Travel Trade Association

2. Special Thanks…
Petter Thorsen & Wild Norway

3. About the Adventure Travel Trade Association

4. 800+ ATTA Members Globally:
 Tour Operators
 Tourism Boards
 Media
 Accommodations
 Travel Agents
 Industry Partners
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

5. Community: The HUB – 1,700 pro’s
 Members Only
 Connect
 Share
 Learn
 Benefits
 Resources
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

6. AdventureTravelNews
 Member News
 Industry News
 Original Content
 ATTA News
 Guest Posts
 Opinion Editorials
 Gear Reviews
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

7. Industry Research
 Industry Snapshot
 ATDI
 Social Media
 QuickPolls
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

8. • Networking
• Webinar Series & Library
• Research & Trends Reports
• Journalist Alerts
• Press Release Submissions
• Prosper
• Exhibitor Discounts
• Financial Services
• Legal Documents
• Adventure Career Center
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

9.  ATTA/UNWTO – AdventureEDU
 UNWTO, WTTC, CTO Speaking
 GSTC, ECPAT, Indigenous Tourism
 American Tourism Society
 Acquisition matchmaking
 Adventure tourism development
 Public Relations
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

10. 2012 Regional Meeting Hosted by the Adventure Travel Trade Association

11. Shay Mitchell, Vagabond Adventure
Tours & Ireland
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

12. Shay Mitchell & Ireland
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

13. Adventure.Travel
 Awareness
 Promotion
 Tour Operators
 Destinations
 Reviews
 Coming Updates
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

15. Keynote Speakers
• Alexandra Cousteau – Cofounder of
Blue Legacy
• Dr. Taleb D. Rifai – UNWTO Secretary
General
• Rob Torres – Managing Director of Travel
at Google
• James Leape – WWF international
Director General
• Darrell Wade – CEO of PEAK
Adventures

16. Transportation & Lodging
• Free Swiss Pass – approx. $650 Value
• Swiss International Air Lines – 25% Discounts
• Hotels, Chalets, and Hostels – online next week
• Pre-Summit & Day of Adventures – previews soon

17. Connecting “The Tribe” – entire supply chain
Influence global vision
Inspiration & Innovation
Current Research & Trends
B2B Marketplace
Peer Exchange
Professional Development
Real-time Media Relations
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

19. Day 1 – Adventure
Day 2 – B2B Marketplace
Days 3 & 4 – Professional Development
Daily:
• Keynotes: Big picture, world impact, vision
• Intensive Networking
• Adventure & Entertainment
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

20. Theme: “Prosper with Purpose”
Core tracks:
• Tour Operators & Suppliers
• Destination Tourism Boards
Example – Tour Operator Focus:
• Product innovation
• Growth strategies, succession planning, etc.
• Cash management, currency, merchant srvcs
• Staff development & training
• Customer relationship management
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

21. Manufacturer/Tourism Board
Deuter & Norway
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

22. Member Tour Operator/Destination
Austin-Lehman, Argovia & Chiapas
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

23. 2012 Regional Meeting Hosted by the Adventure Travel Trade Association

24. Christopher Doyle
Executive Director – Europe
Editor, AdventureTravelNews.com
cdoyle@adventuretravel.biz
Trøndelag :: 18 June 2012