Ecotourism Australia promotes sustainable nature-based tourism in Australia. It has nearly 500 certified tour operator members and works to develop ecotourism through certification programs, conferences, marketing, and advocacy. Ecotourism involves tourism focused on nature that is conducted sustainably and benefits local environments and communities. Customers and destinations increasingly demand sustainable tourism as it protects natural areas and experiences over the long term. Ecotourism Australia assists tour operators in meeting certification standards and engaging with programs like National Landscapes to enhance sustainable tourism offerings in Australia.
Effective Communication To Promote Values-based (Islamic) TourismDinarStandard
The business-case for tourism geared towards Muslims globally is being made by the growing tourism spending ($137 billion in outbound expenditure in 2012) by this audience with increasing demand of faith-driven consumer needs Halal food, prayer requirements, etc...). OIC destinations are key beneficiaries of this opportunity. However key questions remain on how best to address this market but not lose other audiences the OIC markets are interested in? Based on the acknowledgement of diversity in Muslim tourist customer needs as well as disctinct nature of OIC/Non-OIC destinations, the presentation gives key recommendations in regards to effectively communicating the Muslim travel market opportunity.
Effective Communication To Promote Values-based (Islamic) TourismDinarStandard
The business-case for tourism geared towards Muslims globally is being made by the growing tourism spending ($137 billion in outbound expenditure in 2012) by this audience with increasing demand of faith-driven consumer needs Halal food, prayer requirements, etc...). OIC destinations are key beneficiaries of this opportunity. However key questions remain on how best to address this market but not lose other audiences the OIC markets are interested in? Based on the acknowledgement of diversity in Muslim tourist customer needs as well as disctinct nature of OIC/Non-OIC destinations, the presentation gives key recommendations in regards to effectively communicating the Muslim travel market opportunity.
Presentation made at the Sustainable Tourism in Small Island Developing States conference, 23-24 November 2017, Seychelles. A partnership of the Seychelles Sustainable Tourism Foundation, IUCN WCPA Tourism and Protected Areas Specialist Group, University of Seychelles, Paris Tourism Sorbonne (IREST), and Global Sustainable Tourism Council.
The first few slides of this presentation describes the general features of tourism marketing. Second half of the presentation provide information about the marketing strategies adopted to encourage tourism development in Sri Lanka. this document was presented at an International conference held at University of Kelaniya, Sri Lanka in 2008.
A Path to Community Based Tourism, Asian Oasis Mythical Journeys in the Hillt...hawaiiscott
International Rural Tourism Development, An Asia-Pacific Perspective,
United Nations World Tourism Organization, (UNWTO) publication
with information published by the author, Scott Michael Smith, PhD
Developing and Marketing Muslim Friendly Travel Products and ServicesDinarStandard
Summary presentation of Study prepared by DinarStandard and commissioned by COMCEC. Purpose to enable all Muslim
Friendly Tourism (MFT) stakeholders to develop high-impact MFT product development and marketing strategies and initiatives.
Presentation made at the Sustainable Tourism in Small Island Developing States conference, 23-24 November 2017, Seychelles. A partnership of the Seychelles Sustainable Tourism Foundation, IUCN WCPA Tourism and Protected Areas Specialist Group, University of Seychelles, Paris Tourism Sorbonne (IREST), and Global Sustainable Tourism Council.
Global Sustainable Tourism Council (GSTC) Overview - Updated March 2014Randy Durband
The GSTC is the leader in developing and managing global standards for what is called "sustainable" in travel and tourism.
This presentation provides a brief overview of current activities. See also our website gstcouncil.org
This slides represents the slides for analysis the internal and external factors relating strength, weakness and opportunities, threats in an organization. Finally the slides concludes with the SWOT analysis relating Travel and Touring Business in Developing Country Nepal.
Mediterranean Green Tourism Meditour by Mary Mulvey Ceo Ecotourism IrelandASCAME
The Meditour forum will highlight, in this session, successful strategies companies that the companies can use to make their tourism products more sustainable. The creation of greener tourism is happening across the whole breadth of the industry, in travel managed on a municipal level or by corporations themselves; the boarder challenges being successfully met in the overall greening of the sector.
Presentation made at the Sustainable Tourism in Small Island Developing States conference, 23-24 November 2017, Seychelles. A partnership of the Seychelles Sustainable Tourism Foundation, IUCN WCPA Tourism and Protected Areas Specialist Group, University of Seychelles, Paris Tourism Sorbonne (IREST), and Global Sustainable Tourism Council.
The first few slides of this presentation describes the general features of tourism marketing. Second half of the presentation provide information about the marketing strategies adopted to encourage tourism development in Sri Lanka. this document was presented at an International conference held at University of Kelaniya, Sri Lanka in 2008.
A Path to Community Based Tourism, Asian Oasis Mythical Journeys in the Hillt...hawaiiscott
International Rural Tourism Development, An Asia-Pacific Perspective,
United Nations World Tourism Organization, (UNWTO) publication
with information published by the author, Scott Michael Smith, PhD
Developing and Marketing Muslim Friendly Travel Products and ServicesDinarStandard
Summary presentation of Study prepared by DinarStandard and commissioned by COMCEC. Purpose to enable all Muslim
Friendly Tourism (MFT) stakeholders to develop high-impact MFT product development and marketing strategies and initiatives.
Presentation made at the Sustainable Tourism in Small Island Developing States conference, 23-24 November 2017, Seychelles. A partnership of the Seychelles Sustainable Tourism Foundation, IUCN WCPA Tourism and Protected Areas Specialist Group, University of Seychelles, Paris Tourism Sorbonne (IREST), and Global Sustainable Tourism Council.
Global Sustainable Tourism Council (GSTC) Overview - Updated March 2014Randy Durband
The GSTC is the leader in developing and managing global standards for what is called "sustainable" in travel and tourism.
This presentation provides a brief overview of current activities. See also our website gstcouncil.org
This slides represents the slides for analysis the internal and external factors relating strength, weakness and opportunities, threats in an organization. Finally the slides concludes with the SWOT analysis relating Travel and Touring Business in Developing Country Nepal.
Mediterranean Green Tourism Meditour by Mary Mulvey Ceo Ecotourism IrelandASCAME
The Meditour forum will highlight, in this session, successful strategies companies that the companies can use to make their tourism products more sustainable. The creation of greener tourism is happening across the whole breadth of the industry, in travel managed on a municipal level or by corporations themselves; the boarder challenges being successfully met in the overall greening of the sector.
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
From July 14th to 18th, 2014, a Training Course on Tourism Product Development and Good Marketing Practices was organised by the ESRT Programme in Vung Tau city.
This training course has been developed to provide tourism administrators from governmental agencies and Southern provincial Departments of Culture, Sports and Tourism with a deeper understanding and basic practice skills on market, process of tourism product development and marketing planning, which can be taken into their daily work.
Eco Labels for Hotels: Why You Should Commit & What Benefits You Should ExpectWild Asia
Eco labels for hotels represent great challenges and lead to many questions, we will answer them during this presentation. We will highlight the advantages of a sustainable approach to face potential environmental crisis such as water shortage. We will discuss the guest new requirements in terms of environmental respect and the green market positioning. We will take into account the impact of competing for an eco label on the staff. We will browse the operating costs savings linked to a sound environmental management system. Finally we will introduce Wild Asia solutions to support your efforts to get an eco label.
Canada is a leader in experiential travel and Destination Canada (formerly the Canadian Tourism Commission) has been a powerful supporter of the evolution and development of visitor experiences that raise the bar on value for the traveller, business, community and destination. Check out their toolkit, researched and authored by the Tourism Cafe Canada's Nancy Arsenault and Lesley Anderson.
Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org) Presentation by Kara Mitchell, President, The Ontario Ecotourism Society, presented September 2011. Session: 2.3 Financing Sustainability Initiatives: Strategies for Tourism Businesses. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique tourism industry annual conference providing practical solutions to advance sustainability goals for the tourism industry.
Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like- minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies.
Phase Two of the program in the Fall 2017, focuses on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.
Property of Richard Innes, Brain Trust Marketing
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
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Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
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The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
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This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
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Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Exploring Heritage The Ultimate Cultural Tour in Palmer, Puerto Rico
Ecotourism – your natural advantage
1. Ecotourism – your natural advantage
Rod Hillman – Ecotourism Australia
2. What is the Natural Advantage of Landscapes?
• National Landscapes is the national tourism product development
program in Australia.
• It’s a tool for Australia to deliver on its marketing promise for visitors
to have exciting, unique and high quality experiences.
• It gets regions talking to each other who would not normally do so.
• It’s a unique combination of Conservation and Tourism that
contributes to the creation and longevity of sustainable businesses.
• It works. Regions get more visitors. Quality experiences get reward.
3. Ecotourism Australia
• Formed following Australia’s first ecotourism conference in 1991.
• Not for profit, non-government membership based and funded
organisation.
• Close to 500 certified tour operator members.
• 90% of membership is tour operators delivering ecotourism products
• Peak national body for the nature-based & cultural tourism industry.
• Certification programs.
• Conferences and workshops.
• Advocacy on behalf of members.
• Marketing of members – Eco-lodges, ATE & website.
“To inspire environmentally sustainable and culturally responsible
tourism”
4. Ecotourism – your natural advantage
• Eco-tourism
• Tourism in and about nature,
• Conducted in a sustainable manner, and
• Provides a contribution to the environment & community
• Defined by the Eco-certification criteria
• A sustainable business is a profitable business
5.
6.
7.
8. Customers want it
• “Today’s consumers expect travel companies to build sustainability into
their product offer. A majority (70%) believe companies should be
committed to preserving the natural environment and 55% want fair
working conditions, while three quarters want a more responsible
holiday and 66% would like to be able to easily identify a greener
holiday.”
• 2012 report by The Travel Foundation and Forum for the Future
9. Destinations need it
“In the end it’s all about protecting our product. If the product—our
destinations—aren’t protected in environmental and social terms then
people won’t want to visit them, it is as simple as that.”
—John De Vial, head of Financial Protection, ABTA
10. Where the market is heading – Tourism Megatrends
• CSIRO Project to determine opportunities and challenges for Tourism –
the Tourism Megatrends
• The Orient Express (In 2013 Chinese visitors alone spent more
than $4B in Australia)
• A Natural Advantage
• Great Expectations
• Bolts from the Blue
• Digital Whispers
• On the Move
• The Lucky Country.
11. Where the market is heading – ‘Catching the Next Wave’
• Deloittes have identified sectors that can be expected to grow
significantly faster than global gross domestic product (GGDP) as a whole
over the next 10 to 20 years.
• Top three are gas, tourism and agribusiness
• Key advantages
• Proximity to Asia
• Beautiful natural assets
• Safety and languages
• Cheaper flights
• Education as a drawcard
• A$ settling at U.S.80 cents in the longer term
12. Common Themes
• Focus on quality not price.
• Focus on our Natural Advantage.
• Build trust and accountability.
• The reality of China.
• The reality of the internet.
• This sounds a lot like National Landscapes.
13. Regeneration and renewal
• Ecotourism is moving into new and exciting areas that can drive demand.
• Volunteerism building on visitor’s need for an emersion experience
that puts value into their ‘ time away’
• Geotourism providing an opportunity to build new markets and
international partnerships
• An industry based on trust and social review – Trip Advisor Green
Leaders
• Appreciating, accepting and adapting to the scale of the Chinese
market
• Parks embracing their role in tourism
14. Signature Nature Product Criteria – What and Why?
• Objective of product selection is to demonstrate why Australia offers
the best in world-class nature and cultural experiences.
• Products showcase the most unique and compelling nature and cultural
based consumer experiences within a National Landscape.
• There is no limit to the quantity of product submissions however
Tourism Australia recommend selecting approximately 10 hero products
per Landscape (as a guide) to showcase the best of the best
experiences for each Landscape.
• The criteria is an excellent way of demonstrating that your business is
“Export Ready” for marketing by RTOs, STOs and Tourism Australia
15. Signature Nature Product Criteria
• Product/Experience Name
• Located in a National Landscape
• Domestically Established and Export Ready
• Product and Experience Delivery
• Conservation of natural and cultural values
• Marketing
• Supporting the National Landscape Values and Unique Identity
• Accreditation/ Certification
• Insurance and relevant licenses
• Indigenous (Member of the Indigenous Tourism Champions Program)
• Accessibility
• Supporting information
16. Signature Nature Product Criteria Workshops
• Ecotourism Australia is very strong supporter of the National
Landscapes program and has recently delivered a workshop in South
Australia – Port Augusta.
• Another is contracted in Victoria for this year.
• Format is for tour operators to:
• Understand the Signature Nature Product Criteria
• Combine with an “International Export Ready Workshop”
• Undertake an eco-certification workshop (satisfies criteria 5 & 8)
• Ecotourism Australia is keen to work with National Landscapes to
deliver workshops in your region.
17. Signature Nature Product Criteria’s future
• “ What success looks like”
• Increase the numbers of new products or experiences that meet
the criteria of the signature product
• A major tangible from the National Landscapes program
• How can this remain as a natural pathway for product to become
export quality/ready and picked up by STOs and TA?
18. How Ecotourism Australia is adapting to the changing
world
• Greatly reduced eco-certification application
• New customer focused website driving business direct to members
websites
• Partnerships:
• Marketing – Ecolodges and Aussie Specialist
• International – Eco-certification in Southern Africa
• Emerging markets – working with China Ready & Accredited
• Auditing & Conservation – Conservation Volunteers Australia
• Social media – Trip Advisor
19. Eco-certification
• Building sustainability – Financial, Environmental, Social and Cultural
• Product development tool that defines ecotourism
• Criteria:
• Business Management & Operational Planning
• Responsible Marketing
• Customer Satisfaction
• Environmental Management
• Interpretation & Education
• Contribution to conservation
• Working with local communities
• Cultural Respect and Sensitivity
20. Our Programs
• ECO Certification–for nature tourism
• Respecting Our Culture-for all involving culture
• Climate Action Certification – any tourism business
• EcoGuide Certification – for individual tour guides
”