Download to read offline
More Related Content
Similar to Partner update meeting 26.02.2015
Partner update meeting 26.02.2015
- 1. 26 February 2015 PartnerUpdate Meeting
- 2. Welcome Sarah Stewart, ChiefExecutive
- 3. Welcome Terri Harper, TheBiscuit Factory
- 4. • National andinternational leisure marketing – Kathie Wilcox. • Business tourism – Paul Szomoru. • Festivals and events – Vikki Leaney. • Inward investment – Catherine Walker. • Research – Ian Thomas. • NGI Solutions – Sarah Stewart. • Destination Management Plan – Cath Hindle. On the agenda
- 5. • National andinternational leisure marketing – Kathie Wilcox. • Business tourism – Paul Szomoru. • Festivals and events – Vikki Leaney. • Inward investment – Catherine Walker. • Research – Ian Thomas. • NGI Solutions – Sarah Stewart. • Destination Management Plan – Cath Hindle. • United Airlines US air route – Graeme Mason, Newcastle International Airport. On the agenda
- 6. • Short updatesfrom us highlighting opportunities to get involved. • United Airlines US air route – Graeme Mason. • Group discussion on the route – chaired by Paul Callaghan, chair of NewcastleGateshead Initiative. • Networking. Format for the morning
- 7. Opening remarks Sarah Stewart,Chief Executive
- 8. New partners sinceour AGM
- 9. New partners signingup now
- 10. • 15 yearsof public-private partnership. • Underpins everything NewcastleGateshead Initiative achieves. • New logo to recognise the support of our 170 partners. • Developed in partnership with Unwritten Creative. Celebrating 15 years
- 11.
- 12. Using the logo •Available to download at www.NewcastleGateshead.com/proud. • JPEG, EPS and PNG versions. • Use it on your websites (with a link to our corporate website), email signatures, welcome banners in your office reception etc.
- 13.
- 14. Marketing and communications KathieWilcox, Head of Marketing and Communications
- 15. • The Tyneis now. • Spring campaign: Apr – Jun. • Autumn campaign: mid-Oct – mid-Nov. • Campaigns in Scotland around visiting for Rugby World Cup 2015. National city breaks campaigns
- 16. Couples or groupsof friends who are: • Aged between 25 and 35 years. • In full-time employment and with a relatively high disposable income. • Live in (or near) cities within a 2-3 hour travel time. • Not travelling with children. • Keen to make the most of their time away from work. Target audience
- 17. • National mediapartnership/s. • 30” commercial on TV and video on demand. • Partnerships with rail companies. • Increased engagement with bloggers and online platforms e.g. Rough Guide and TripAdvisor. Campaign activity and developments
- 18. • Bespoke offline/ online packages from £2k. • Website advertising – 150,000+ unique visitors per month. • Reader offers – prizes needed for city breaks competitions. • Host and support media visits. #TheTyneisNow Partner opportunities
- 19. Continue to buildon activity in existing target markets – based on connectivity and successful commercial partnerships: • Holland and Germany (DFDS & VisitEngland). • Ireland (Aer Lingus). • And support major new opportunities: US route. International marketing
- 20. • £10m fundannounced by DPM to promote the North of England overseas in 2015-16. • Collaborative approach – led by VisitEngland. • Focus on key markets and distinct work streams. • £20m total programme expenditure – cash and in- kind match-funding required. • Must deliver: step change, ROI and legacy. Northern Futures Tourism Fund
- 21. Alreet? Whey Aye! Business tourism PaulSzomoru, Head of Business Tourism
- 22. To maintain NewcastleGateshead’s positionas a leading UK business tourism destination. 2015/16 priorities
- 23. To win £1mof new business for NewcastleGateshead and North East England. 2015/16 KPI
- 24. Award-winning team andactivity
- 25.
- 28.
- 29.
- 31.
- 32. Alreet? Whey Aye! Continuingwith our current market positioning activity
- 33.
- 34. • The No.1sales tool. • The only guide of its kind in the region. • Prices held at 2010 rates. • Launching March 2016 at International Confex. • Two-year lifecycle. • 6,000 printed copies. • £34 per month (13p per guide). • Excellent packages to include Confex AND Meetings Show. We need you in it!
- 35. Festivals and events VikkiLeaney, Programme Development Manager
- 36. Coming up inspring… The Late Shows 2014 Artist Ginny Reed, photo via @TheLateShows
- 37. Coming up insummer… ¡Vamos! Festival Photo via VamosFestival.com
- 38. Coming up inautumn… Rugby World Cup 2015 sign unveiled, New Year’s Eve Winter Carnival 2014 Photo Richard Kenworthy Juice Festival Launch 2014 Photo Richard Kenworthy
- 39. Coming up inwinter… Enchanted Parks 2014 Celestial Dreaming And Now by Mandy Dike and Ben Rigby Photo Richard Kenworthy Enchanted Parks 2014 The Alien Angel by Davy and Kristin McGuire Photo Richard Kenworthy
- 40. Inward investment Catherine Walker,Inward Investment Director
- 41.
- 42.
- 43. Latest key research IanThomas, Research Manager
- 44. Volume and valueof tourism (STEAM) 1.9m overnight 4.4m nights 17.5m total trips £168.27 average overnight visitor £418m total overnight visitor£1.37bn total visitor spend
- 45. Business tourism 2013 1.4m delegate days 14,700 conferences +14% Impactof £104m GVA £77m 1,680 FTE jobs 3,300 Total 939,000 delegates +23%
- 46. National performance 2014v 2013 Domestic trips -8% Holiday trips -9% Business trips -8% International spend +3% International visits +6%
- 47. 2014 performance –hotel occupancy 0 10 20 30 40 50 60 70 80 90 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 (72%) 2014 (76%)
- 48.
- 49. 2014 performance –hotel RevPar 0 10 20 30 40 50 60 70 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 (£45.33) 2014 (£48.19)
- 50. 66 68 70 72 74 76 78 2007 2009 20102011 2012 2013 2014 74 70 76 77 71 72 76 Occupancy trends
- 51. 66 68 70 72 74 76 78 2007 2009 20102011 2012 2013 2014 74 70 76 77 71 72 76 1,091,372 1,270,547 963,245 Occupancy trends
- 52.
- 53. 0 100,000 200,000 300,000 400,000 500,000 600,000 BALTIC Bessie Surtees Discovery GNMHatton Laing Shipley Side Gallery 2013 (1,669,949) 2014 (1,764,698) Free attractions
- 54. 0 50,000 100,000 150,000 200,000 250,000 300,000 Castle Keep GibsideLife Seven Stories 2013 (542,490) 2014 (618,505) Paid attractions
- 56. 46,124 366,639 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 1991 1992 19931994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Dutch air routes
- 57.
- 58.
- 59. 0 10 20 30 40 50 60 70 29th May 30thMay 31st May 2nd Oct 3rd Oct 4th Oct 8th Oct 9th Oct 10th Oct 57 67 45 43 48 30 40 50 52 Magic Weekend South Africa v Scotland New Zealand v Tonga Samoa v Scotland Rugby impact
- 60. Name Value Number of rooms Expected openingdate Premier Inn £17,000,000 184 Dec-15 Hampton by Hilton No Value info 160 May-15 Motel One £12,000,000 222 Mar-15 Crowne Plaza £55,000,000 251 Jul-15 Total £92,300,000 921 Investment – accommodation
- 62. NGI Solutions Sarah Stewart,Chief Executive
- 63. NGI Solutions The journeyso far… and the journey ahead
- 64. What type ofwork can we deliver?
- 65. Our portfolio: researchand insight Tyne Tunnel 2 Online and face-to-face survey, customer experience and journey analysis The Alnwick Garden Online survey, customer experience, Mosaic analysis and event profiling The National newspaper (Scotland) On-street readership survey, perception analysis and competitor benchmarking Sunderland City Council Economic impact study: Tall Ships Race 2018 The Clouston Group (Crowne Plaza) Feasibility and economic impact studies Saddle Skeddadle Demographic and Mosaic profiling of customer base to deliver insight for future marketing activity
- 66. Our portfolio: marketing,PR and digital Rugby World Cup 2015 Integrated marcomms strategy, design and build of a dedicated digital microsite, liaising with tournament organising committee and delivery of high-profile visits British Transplant Games Launch event, plus dedicated programme of PR and communications activity to support nationwide 2015 event that is being held in Gateshead Newcastle College Copywriting, design and production of Lifestyle Academy brochure Hadrian’s Wall digital project Ongoing content management for full website, allied to the development and build of additional sections to enhance quality and browser experience
- 67. Our portfolio: widerconsultancy projects Hands Across the Border Feasibility and delivery of event to tie in with Scottish referendum debate supported by Rory Stewart MP Beijing Government (via Northumbria University) Delivery of the cultural regeneration story to representatives of the Beijing Government Bespoke publications Events, festivals and sector specific (e.g. conference guide) Digital advertising Website, e-shots
- 68. What we wouldlike from you • Open doors. • Advocate and recommend us where relevant. • Flag opportunities. • Talk to us about your projects and requirements – we’d be happy to help!
- 69. NewcastleGateshead Destination Management Plan2015-2020 Cath Hindle, Head of Operations & Tourism
- 70. What and why? •Strategy to inform, plan and prioritise NewcastleGateshead’s development over the next five years. • The foundation of an important, well-regarded destination. • NewcastleGateshead Initiative as custodian (and deliverer in some parts) of the plan.
- 71. Baseline Target GVA £626m£660m Creating jobs 19,038 20,000 Indicators of success Increased staying visitors 1.9m 2m Increased value of tourism £1.37bn £1.43bn Increased economic impact of business tourism £104m £110m Increased international visitors 201,000 300,000 Targets
- 72.
- 73. Inspiring international and national visits Developing a leading destination forbusiness visitors Developing our product and events Improving the infrastructure and visitor experience Delivering productive partnerships Priorities
- 74. Next steps • Consultationand feedback. • What role will your organisation play in meeting these targets and priorities? • Talk to me – cath.hindle@ngi.org.uk
- 75.
- 76. New York Nonstop flightsbetween May and September 2015 connect the North East with The City That Never Sleeps
- 77. Explore the US Takeadvantage of the United Airlines network and travel onward to over 300 destinations across the Americas
- 78. Boston, Cancun, Chicago,Las Vegas, Los Angeles, Miami, New Orleans, San Francisco, Seattle, Toronto and more! Destinations include…
- 79.
- 80.
- 81.
- 82.
- 83.
- 84.
- 85.
- 86. 26 February 2015 PartnerUpdate Meeting