2. Definition of “all-inclusives”
• All, or almost all, of the holiday costs are
included (prepaid price)
– Accommodation
– Transport and transfer
– Meals and drinks
– Entertainment
– Sports facilities and daytime activities
3. Mauritius - Introduction
• Capital: Port Louis
• An island in the Indian Ocean
• Sub-tropical climate, warm all year round
• Population: 1.3 m
• Language: English (official), Creole, French
• Flight time 11 hours from Europe
4. Mauritius - Tourism
• “World Travel Awards”:
– 2011 World’s Leading Beach Destination
– 2011 World’s Leading Island Destination
• 950,000 visitors in 2011, and rising
• $ 1.3 billion tourism income
• $ 9.9 million marketing budget (for Europe)
• Suffered under European economic crisis (less
long-haul tourists)
5. Mauritius - Competition?
• Competitors: Indian Ocean islands like
Maledives, Sri Lanka, Seychelles
• Sun, sea, sand
• Needs to differeniate itself:
– Cultural destination
– Eco-tourism destination
– Wedding destination
– Golf (up and coming)
6. Mauritius – Demand?
• Two thirds of tourists are from Europe
• Mainly ABC (social economic group)
• Average age in 2006: 40 (men), 39 (women)
• Average party size (2006): 2.1 people
• 71% travel on package tour (more likely for
first time visitors)
• 85% emloyed, 9 % retired, 3 % students
7. Mauritius Demand (cont.)
• Purpose of visit (2008):
– Holiday: 821,000+
– Transit: 42.000+
– Business: 32,000+
– Conference: 5,000+
– Sports: 1,000+
– Other/ not stated: 27,000+
• Popular wedding and honeymoon destination
8. Mauritius – Tourism Provision
• 51 UK tour operators (Thomas Cook, Virgin,
Thomson…) provide accommodation in M.
• Average class of accommodation is 3 to 5 stars
9. All-inclusive example:
Hilton Mauritius Resort and Spa Hotel
• 4 Star +
• Indian Ocean's Leading Resort 2011’ at the
World Travel Awards 2011
• Capacity: 139 guest rooms
• Facilities: water sports, pools, kids club, spa,
tennis courts, gym, private beach, golf court
• Services: restaurants, bars, beauty salon,
florist, gift shop, car/bike rental, news stand
