Sustainable Tourism Mass Implementation: The presentation looks at the past 20 years and the next 20 years ito what should be achieved fro South Africa to become a sustainable tourism destination.

1. Sustainable Tourism 20 20
ResponsibleTourism Dialogue
CSIR InternationalConventionCentre
19 June 2014
Heidi van derWatt
1
TM
≈

2. 20 20
Future
1994 2034
Then

3. 3
INTERNATIONALVISITOR &TOURIST ARRIVALS

4. 4
THE LONG ROADTRAVELLED
Then Now
Global arrivals ~500 million 1 billion
International arrivals to
South Africa
~ 4 million ~ 14 million
International airlines
flying to South Africa
21 76
Car rental fleet 25 000 65 000
Hotels 726 + 1500
Direct Employment 250 570 664 500
GDP contribution 4.6% 9.6%
4© 2014 Heidi van der Watt
Source: Grant Thornton

5. 5th International Conference on Responsible Tourism
in Destinations
Edmonton, Alberta, Canada
27 – 29 July 2011
Heidi van der Watt
International Centre for Responsible Tourism –
South Africa
No easy road:
South Africa’s Responsible Tourism
Journey (2002 – 2011)
http://www.slideshare.net/heidikeyser/

6. Virgin Holidays Responsible Tourism Award
Highly commended (Conservation of an
Endangered Species): Grootbos Nature
Reserve, Gansbaai
Greenstay South Africa
launched
Responsible Tourism
Guidelines
Responsible Tourism
ManualRTD1 and Cape
Town Declaration
Tourism Empowerment
Scorecard
Responsible Tourism
Handbook
ICRT South Africa established
Fair Trade in Tourism
South Africa created
Greenleaf Eco-
Standard launched
Heritage
Environmental
created
Virgin Holidays Responsible Tourism
Award Overall Winner: The Calabash Trust
(Port Elizabeth)
Virgin Holidays Responsible Tourism
Award Best for Poverty Reduction:
The Calabash Trust (Port Elizabeth)
Virgin Holidays Responsible Tourism Award: Highly
commended (marine environment) Dyer Island
Cruises, Gansbaai
Virgin Holidays Responsible Tourism Award Best
for Innovation / Technology : Bicycling
Empowerment Network, Cape Town
Virgin Holidays Responsible Tourism
Award Best for Conservation of an
Endangered Species: Grootbos Nature
Reserve, Gansbaai
Imvelo Responsible
Tourism Awards launched
Virgin Holidays Responsible Tourism Award Best
for Conservation of an Endangered Species:
Tswalu Kalahari Reserve, Northern Cape
2002
2003
2004
2006
2008
2007
2005
National Responsible Tourism Training
Programme for provinces and Higher Education
ICRT National Industry workshops: Responsible Tourism
Business Case
ICRT South Africa Tour Operator Survey
© 2014 Heidi van der Watt

7. Draft Tourism Bill published – Responsible
Tourism included in objectives
South African National Parks
Responsible Tourism
Strategy
Cape Town Responsible
Tourism Policy
Cape Town
Responsible Tourism
Charter
Virgin Holidays Responsible
Tourism Award: Best Destination
– Cape Town
National Minimum
Standard process
started
National Minimum Standard
for Responsible Tourism (SANS
6211) published by SABS
2010
2011
Responsible Tourism panels in FIFA 2010
World Cup Green Goal Pavilion
National Tourism Sector Strategy published
National Responsible
Tourism Strategy
Process started
Responsible Tourism in Cities Pavilion at
Indaba 2011
National Department of Tourism appoints
Responsible Tourism specialist
NDT creates Responsible Tourism Directorate
National Minimum Standard for Responsible Tourism
officially launched by Minister of Tourism
1st National Conference on Responsible
Tourism in Cities
2012
2013
Draft National Responsible Tourism Strategy
Sustainable Tourism Partnership Programme
launched
SANParks Responsible Tourism Strategy
launched
NDT undertakes research into Responsible Tourism
practices of tourism businesses
SANS 1162 Technical Guidance process started
© 2014 Heidi van der Watt

8. Our journey began in 1996, and took a
leap forward in 2002.
© 2014 Heidi van der Watt

9. FEDHASA launched the
Imvelo Awards,
In 2002, SA hosted the 1st International
Conference on Responsible Tourism in
Destinations, leading to the “Cape Town
Declaration”
and the 1st certification
programmes started up.
© 2014 Heidi van der Watt

10. The National Minimum Standard for Responsible
Tourism (NMSRT) was created to harmonise
certification criteria, and is associated with an
accreditation system for certification bodies

11. SANS 1162:2011 is aligned with the Global Sustainable
Tourism Criteria, but reflects South Africa’s context and
priorities in four categories.
Sustainable management & operations
Environmental responsibility
Economic responsibility
Socio-cultural responsibility

12. Tourism Act, 3 of 2014
National Tourism Sector Strategy (2011)
FOUNDING
LEGISLATION
OVERARCHINGNATIONALSTRATEGY
1. To grow the tourism sector’s absolute contribution to the economy
2. To provide excellent people development and decent work within the tourism
sector
3. To contribute to the regional tourism economy
4. To deliver a world-class visitor experience
5. To entrench a tourism culture amongst South Africans
6. To position South Africa as a globally recognised tourism destination brand
7. To achieve transformation within the tourism sector
8. To address the issue of geographic, seasonal and rural spread
9. To promote ‘responsible tourism’ practices within the sector
10. To unlock tourism economic development at a local government level
Objects of Act
2. (1) The objects of this Act are to—
(a) promote the practising of responsible tourism, contemplated in subsection
(2), for the benefit of the Republic and for the enjoyment of all its residents and
foreign visitors;

13. Major players in
the sector are
promoting their
green and social
responsibility,

14. TOURISM BUSINESSES ARE DOING IT

15. TOURISM BUSINESSES ARE DOING IT

16. 16
TOURISM BUSINESSES ARE DOING IT

17. 17
TOURISM BUSINESSES ARE DOING IT

18. 18
TOURISM BUSINESSES ARE DOING IT

19. and some have received global recognition for
their social, economic and environmental actions.

20. 2009 Virgin Holidays Responsible Tourism Awards: Best Destination
Cape Town

21. Arewethereyet?

22. 22
“To be aTop 20 tourism destination”
Reality check!
2012 1] France 83 million
10] Malaysia 25 million
20[ Ukraine 14.4 million
34] South Africa 9.2 million
Are we asking the right questions?

23. To achieve a different future,
we have think differently

24. ARE WE MEETING CONSUMER EXPECTATIONS?

25. ARE WE MEETING CONSUMER EXPECTATIONS?

26. ARE WE COMPETITIVE ONTHE GLOBAL STAGE

27. WE’LL DO OUR BEST NOTTO DESTROY OUR
DESTINATION WHILSTYOUTRAVEL OR STAY WITH US
“Unless we all work together to deliver travel
experiences responsibly, our customers will find
other ways of getting their experiences – and in an
increasingly virtual world, that is somewhere that
none of us should want to be.”
Andy Cooper, Thomas Cook, RTD7, Barcelona, 2013
ARE WE LISTENINGTO WHATTHE MARKET SAYS?

28. ARE WE LISTENINGTO WHATTHE MARKET WANTS?

29. ARE WE LISTENINGTO WHATTHE MARKET WANTS?

30. WILL WE BE ABLETO MEETTHEIR DEMANDS?

31. 31
STILL NOT CONVINCED?

34. 34

35. 20 20
Future
2014 2034
Then

36. 36
BY 2034 WE SHOULD KNOW OUR PROGRESS ON ……..
• Yield per tourist arrival (comparatively)
• Yield per tourist arrival per resident (comparatively)
• Geographic distribution of yield per tourist
• Distribution of ownership and income
• Reduction in resource consumption (per business & destination)
• Reduction in waste output (per business & destination)
• Change in local purchasing (per business & destination)
• Change in charitable contributions (per business & destination)
• Contribution to household income and poverty reduction
• Understanding ethical buying preferences and behaviours of markets
• Certified tourism businesses as % of all qualifying tourism businesses
• Our national standard against the global standard
To achieve a different future, we need to do things differently

37. 37
WHO SHOULDTAKE RESPONSIBILITY?

38. 38
WHO SHOULDTAKE RESPONSIBILITY?

39. 39
WHO SHOULDTAKE RESPONSIBILITY?

40. WhatisYOURbusinessgoingtodo?
40
How can we work with you?
To change
the way you
operate
To influence
consumer
demand

41. In Progress
 How-to Programme
 Skills Development Programme
 Business Development Programme
 Funding & Grant Applications
Copyright STPP – All Rights Reserved
BUSINESS & COMMUNITY EMPOWERMENT

42. CONCLUSION
Partner with the STPP and make sustainable
toursm work for tourism businesses &
communities in South Africa
By-laws
ServiceExcellence
Incentives
FoodGardening
Empowerment
Community
SkillsDevelopment
NewBusinesses
PleasejointheSTPPjourney
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43. C O N T A C T U S O R F I N D U S
E
n 083 263 2269
heidi@stpp.co.za
www.stpp.co.za
SustainableTourismPP
@STPartnership
mxitapp.com/mystpp
Thank you