This document discusses plans for NewcastleGateshead Initiative to lead on attracting new businesses and inward investment to the region. It outlines the need for a coordinated business winning system to replace previous bodies like One North East. The system would define the region's offer, proactively target key sectors, manage inquiries, and develop long-term investor relationships. It identifies priority sectors and discusses the role of a new business winning team working with partners across the region. Current activities to launch the new approach are also summarized.

1. Business Leaders’ Briefing
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18 April 2012

2. Jamie Martin
Chair, NewcastleGateshead Initiative
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3. Raoul Lemmerling
General Manager, Newcastle Gateshead Marriott Hotel MetroCentre
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4. Jane Robinson
Chief Executive, Gateshead Council
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5. Jeremy Middleton
North East LEP Board Member
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6. Andrew Lewis
Director of Policy, Strategy & Communication, Newcastle City Council

7. Sarah Stewart
Chief Executive, NewcastleGateshead Initiative
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8. New partners

9. Business Winning & Inward Investment Marketing
“... NewcastleGateshead Initiative to lead on the
activity of attracting new businesses – building on
their successful track record in marketing and
promoting NewcastleGateshead for over 10 years”

10. Need for Business Winning System
• Closure of One North East
• UKTI has no regional targets
• PA Consulting not developing regional propositions
• LEP resources are limited
• Other major cities have resources and clear propositions
• Regional unitary authorities have clear interface
• NewcastleGateshead offer is poorly understood

11. A Business Winning System
• Define & articulate offer for
inward investors
• Identify and proactively
target specific sectors/firms
• Effectively manage major
enquiries
• Develop long term
relationships with investors

12. Targeting specific sectors/companies
• Marine & offshore
• Other low carbon sectors
• Health sciences
• Tourism & leisure
• Retail
• Cultural & creative
• Education
• Business & professional services
• Development & construction

13. Role of the Business Winning Team
• Small team led by Inward
Investment Director
• Working in partnership with
NewcastleGateshead Initiative
• Central hub for coordinating
inward investment activity
• “Front door” for enquiries
• Build collaborative partnerships

14. Current activities
• Appointment of Director and Team
• Research and information gathering
• Developing website
• Partnerships with key influencers
• Identifying additional funding sources

15. Working in partnership
• UKTI • Northern Design Centre
• PA Consulting • NE1
• North Eastern LEP • NAREC/CELS
• BIS Local • NECC/CBI/FSB/EEF
• Universities & colleges • Business Parks
• NHS Trust • Developers
• Newcastle Science City • Professional services firms

16. Strengthening the inward investment offer
• Act as advocates
• Access to contacts
• Sector based expertise
• Support bid teams
• Business partners
• Landlords
• Supply chains