The document discusses different technologies that can be used to match teaching messages or goals with appropriate mediums. It describes Animoto, a website that allows users to create short videos by uploading pictures and adding text and music. This medium could introduce new concepts, engage students, and initiate critical thinking. It also describes Poll Everywhere, a response system that allows testing students' preparation, engaging students, and providing immediate feedback through polls on websites or via text. Finally, it discusses Flatworld Knowledge, an open textbook platform that aims to lower costs and increase access and format choices for students through digital and print textbooks and study aids.

1. The Technology of Teaching: Matching the Medium to the MessageIda M. JonesBrian R. LeveyDavid D. ScheinMessageMediumJones: http://animoto.com/Levey: http://www.polleverywhere.com/Schein: http://www.flatworldknowledge.com/

2. The Technology of Teaching: Matching the Medium to the MessageIda M. JonesBrian R. LeveyDavid D. ScheinMessageMedium

3. The Technology of Teaching: Matching the Medium to the MessageMessage:Introduce a New Concept,

4. Student Engagement,

5. Initiate Critical Thinking about a ScenarioMedium:30 Second Videos-Animoto

6. Animoto (http://animoto.com/)Create an account

7. Animoto (http://animoto.com/)Select “Create a video”

8. Animoto (http://animoto.com/)Select a video style

9. Animoto (http://animoto.com/)Select pictures

10. Animoto (http://animoto.com/)Add selected pictures & text

11. Animoto (http://animoto.com/)Add music

12. Animoto (http://animoto.com/)Add music selection

13. Animoto (http://animoto.com/)Create video

14. Animoto (http://animoto.com/)Wait for video

15. Mission Accomplished!Introduced a New Concept

16. Student Engagement

17. Initiated Critical Thinking about a ScenarioAnimoto: http://animoto.com/

18. The Technology of Teaching: Matching the Medium to the MessageMessage:Test Students’ Preparation,

19. Engage Students

20. Provide Immediate FeedbackMedium:Slicker Than Clickers-Poll Everywhere

21. Slicker than Clickers: Poll Everywhere—A Web and Text-Messaging Student Response System~The Technology of Teaching: Matching the Media to the MessageALSB 2011 Annual Conference~Brian R. LeveyUniversity of Notre Dame

22. AgendaResource name and locationPedagogical goalsCostEstimate for faculty Estimate for studentsAttendee take-awaysRegister w/ Poll EverywhereCreate a poll in Poll EverywhereBegin thinking about how to use Poll EverywhereHow I use it in classResearch supporting its useConclusionQuestions?

23. AgendaResource name and locationPedagogical goalsCostEstimate for faculty Estimate for studentsAttendee take-awaysRegister w/ Poll EverywhereCreate a poll in Poll EverywhereBegin thinking about how to use Poll EverywhereHow I use it in classResearch supporting its useConclusionQuestions?

24. Resource name and locationPoll EverywhereWeb and text-messaging student response systemhttp://www.polleverywhere.com/

25. AgendaResource name and locationPedagogical goalsCostEstimate for faculty Estimate for studentsAttendee take-awaysRegister w/ Poll EverywhereCreate a poll in Poll EverywhereBegin thinking about how to use Poll EverywhereHow I use it in classResearch supporting its useConclusionQuestions?

26. Pedagogical GoalsWhat pedagogical goals is this resource designed to accomplish? Increase student engagementImprove critical thinking skillsImprove substantive or content knowledgeImprove ability to provide feedback to studentsImprove reasoning skills

27. AgendaResource name and locationPedagogical goalsCostEstimate for faculty Estimate for studentsAttendee take-awaysRegister w/ Poll EverywhereCreate a poll in Poll EverywhereBegin thinking about how to use Poll EverywhereHow I use it in classResearch supporting its useConclusionQuestions?

28. Cost estimate for facultyOn the one-hand . . .It’s free! (If you want/need 30 responses or less per poll, e.g., 30 students or less per class)On the other hand . . .There’s tiered pricing depending on number of responses per poll (e.g., students in your class) And number of users (e.g., faculty at your institution who want to use the service) http://www.polleverywhere.com/plans

29. Cost estimate for studentsOn the one-hand . . .It’s free!Assuming students have:Unlimited or generous texting plansOr laptop and Wi-FiOn the other hand . . .It’s the price of a text message x ? questions per class x ? classes

30. AgendaResource name and locationPedagogical goalsCostEstimate for faculty Estimate for studentsAttendee take-awaysRegister w/ Poll EverywhereCreate a poll in Poll EverywhereBegin thinking about how to use Poll EverywhereHow I use it in classResearch supporting its useConclusionQuestions?

31. Attendee take-awaysRegister w/ Poll EverywhereCreate a poll in Poll EverywhereBegin thinking about how to use Poll EverywhereHow I use it in class

32. Attendee take-awaysRegister w/ Poll Everywherehttps://www.polleverywhere.com/signup/

33. Attendee take-awaysCreate a poll in Poll Everywherehttp://www.polleverywhere.com/my/polls/new

34. Attendee take-awaysBegin thinking about how to use Poll Everywhere How I use it in classReinforcing the reading with a question students probably will get rightGetting students’ attention with a question they’ll probably get wrongAddressing potentially sensitive issues through anonymous participation

35. question students probably will get right Original, Inc., sells its product under the name "Phido." Quik Corporation begins to market a similar product under the name "Fido." This is most likely ____ a. a theft of trade secrets. ____ b. copyright infringement. ____ c. patent infringement. ____ d. trademark infringement.

36. question students probably will get right

37. question students probably will get right Original, Inc., sells its product under the name "Phido." Quik Corporation begins to market a similar product under the name "Fido." This is most likely ____ a. a theft of trade secrets. ____ b. copyright infringement. ____ c. patent infringement. ____ d. trademark infringement.KEY TAKEAWAY: KNOW THE DIFFERENCE BETWEEN A TRADEMARK, PATENT, COPYRIGHT & TRADE SECRET

38. Question students probably will get wrong Mary offers to pay Mike $50 if he runs naked from the Main Building at the University of Notre Dame to LeMans Hall at St. Mary’s College. Mike can accept the offer only by completing the contract performance. If Mike does run naked from the Main Building to LeMans Hall, he and Mary will most likely have formed ____ a. a bilateral contract. ____ b. a unilateral contract. ____ c. a quasi contract. ____ d. no contract.

39. Question students probably will get wrong

40. Question students probably will get wrong Mary offers to pay Mike $50 if he runs naked from the Main Building at the University of Notre Dame to LeMans Hall at St. Mary’s College. Mike can accept the offer only by completing the contract performance. If Mike does run naked from the Main Building to LeMans Hall, he and Mary will most likely have formed ____ a. a bilateral contract. ____ b. a unilateral contract. ____ c. a quasi contract. ____ d. no contract.

41. Addressing potentially sensitive issues“I know none of you would ever shoplift a CD from the Notre Dame bookstore, but . . .” Have you ever downloaded copyright-protected music from the Internet without paying for it? • Yes • No

42. Addressing potentially sensitive issues

43. Addressing potentially sensitive issuesStudents have responded in a variety of ways: I’m stickin’ it to the man It’s only one song Everyone does it; we grew up in culture where it is considered ok It’s already been paid for It’s not tangible (there is no incremental cost or loss) I wouldn’t buy it; I only copy it because it’s free and so there is no lost sale to the artist, the record company I won’t get caught

44. Research supporting its useIn-Class Polling: Less Teaching, More Learning?, Teaching with Technology Volume 2: The Stories Continue, Learning Technology Consortium, March 16, 2011http://ltcessays.wordpress.com/category/essays/

45. Research supporting its useClickers in a Classroom: Learning Outcomes and Student Reactions, Teaching with Technology Volume 2: The Stories Continue, Learning Technology Consortium, April 20, 2011http://ltcessays.wordpress.com/category/essays/

46. AgendaResource name and locationPedagogical goalsCostEstimate for faculty Estimate for studentsAttendee take-awaysRegister w/ Poll EverywhereCreate a poll in Poll EverywhereBegin thinking about how to use Poll EverywhereHow I use it in classResearch supporting its useConclusionQuestions?

47. ConclusionPosing a limited number of questions to a class using Poll Everywhere is:EngagingCost-effectiveFun So easy, a lawyer can do it!

48. AgendaResource name and locationPedagogical goalsCostEstimate for faculty Estimate for studentsAttendee take-awaysRegister w/ Poll EverywhereCreate a poll in Poll EverywhereBegin thinking about how to use Poll EverywhereHow I use it in classResearch supporting its useConclusionQuestions?

49. Questions?Contact:Brian R. LeveyAssociate Teaching ProfessorUniversity of Notre Dame229 Mendoza College of BusinessNotre Dame, IN 46556(574) 631-3560blevey@nd.eduhttp://business.nd.edu

50. The Technology of Teaching: Matching the Medium to the MessageMessage:Bridging the Value Gap: Students & TextbooksMedium:E-Texts – Flatworld Pros and Cons

51. E-Texts – Flatworld Pros and ConsDr. David D. Schein, MBA, JD, Ph.D.Assistant ProfessorReginald F. Lewis School of BusinessVirginia State UniversityALSB 2011 Annual Conference “Technology of Teaching – Matching the Media to the Message”

52. Problem: The $200 Textbook

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55. UStewart Calculus $205Campbell Biology $193Brown Chemistry $207Wade Psychology $155Mankiw Economics $192Ross Corp Finance $205

56. The Pain is notevenly distributed.

57. “With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPontPrepared with support from the Bill & Melinda Gates Foundation

58. U

59. UStudents Respond(internet’s disruptive impact on textbook industry)

60. UStudents RespondPublishers React(internet’s disruptive impact on textbook industry)

61. UStudents RespondPublishers React(internet’s disruptive impact on textbook industry)

62. UFacultyAuthorsStudents

63. Free & Open Textbooks byEXPERT AUTHORS

64. Great TextbooksAuthorsFacultyStudentsStudent ChoicesOpenlyLicensed

65. Great TextbooksAuthorsStudent ChoicesOpenly LicensedTop AuthorsProfessionally DevelopedFullySupported

66. Great Textbooks FacultyStudent ChoicesOpenly Licensed Top AuthorsProfessionally DevelopedFullySupportedOpenly LicensedMIYOPlatform

71. “Publish”Rebuild the book(toc, index, pagination, etc.)2. Generate multiple learning formatsWeb-Books (HTML)

72. Soft Cover Books (PDF High-Res)

73. Print-it-Yourself Books (PDF Low-Res)

74. Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc.)

75. Audio Books (.MP3)

76. Accessible Books (Daisy-Readable and Digital Braille)3. Adopt - students choose best format for them

77. Great Textbooks FacultyStudent ChoicesOpenly Licensed Top AuthorsProfessionally DevelopedFullySupportedOpenly LicensedCustomizationPlatform

78. Great Textbooks StudentsStudent ChoicesOpenly LicensedTop AuthorsProfessionally DevelopedFullySupportedFreeOnlineOpenly LicensedCustomizationPlatformWeb-HostedAccessible Versions

79. Great Textbooks StudentsStudent ChoicesOpenly Licensed Top AuthorsProfessionally DevelopedFullySupportedFormat ChoicesOpenly LicensedCustomizationPlatformFreeOnline

80. Great Textbooks StudentsStudent ChoicesOpenly Licensed Top AuthorsProfessionally DevelopedFullySupportedFormat ChoicesOpenly LicensedCustomizationPlatformFreeOnlineIn Bookstore or Direct-to-Student Softcover

81. Great Textbooks StudentsStudent ChoicesOpenly Licensed Top AuthorsProfessionally DevelopedFullySupportedFormat ChoicesOpenly LicensedCustomizationPlatformFreeOnlineSoftcover$35 / $70$40 / $2.50 Audio$25 / $2.50 PDF$25 iPad / Kindle / Sony $25 iPhoneFREE Web Book

82. Great Textbooks StudentsStudent ChoicesOpenly Licensed Top AuthorsProfessionally DevelopedFullySupportedFormat ChoicesOpenly LicensedCustomizationPlatformFreeOnlineStudy AidsAudio Study Guides$14.95 / $2.50Online QuizzesDigital Flashcards

83. U

84. UUIncome