The document discusses how new communication mediums become marketing channels as they evolve through different stages. It notes that as distribution becomes more expensive, "hacking growth" through finding the right message-medium fit will become more critical. The document suggests some emerging technologies like virtual reality, artificial intelligence, and drones that could become new mediums, if companies can identify matching messages to distribute through them. It concludes by emphasizing the importance of growth hacking to take advantage of new mediums in an era where cheap growth through existing channels is coming to an end.

1. The Medium is The Message:
The One Growth Hack to Rule Them All
PATRICK VLASKOVITS
patrick@fullstackmarketer.com
AQT’s Big Bang at Chateau Bromont

7. Product
Channel

8. Hacking Growth in 1948

9. How a New Medium Becomes a Marketing Channel
0) The Hyped Next Big Thing
1) The Wild Wild West
2) The Hockey Stick
3) Tragedy of the Commons
4) Governance & Civilization
5) Decline

14. MESSAGE:
Tupperware
PayPal
Your product?
Tesla
Zynga
Pebble
MEDIUM:
Home parties
Ebay
Your channel?
Luxury stores
Facebook
Crowdfunding

15. State of Online Marketing Today

16. The Day to Day Reality

18. Channel Life and Death

19. SEM/PPC

20. Welcome to End of an Era
Cheap startups, cheap talent,
and
cheap growth
are all coming to an end.

21. Implications?
With distribution more expensive;
‘hacking growth’ becomes
more critical than ever.

22. MESSAGE:
?
?
?
?
?
?
?
MEDIUM:
VR & AR
Bitcoin
AI
3D Printing
Internet of Things & Wearables
Driverless cars
Drones

23. Additional Slides on Digital Marketing
Advanced Content Creation, SEO & Storytelling:
http://vlskvts.co/2ep4Wfe
Growth Hacking and Full Stack Marketing:
http://vlskvts.co/2enLdeT

24. MERCI.
patrick@fullstackmarketer.com
FullStackMarketer.com