- Search results are increasingly being filtered based on users' social networks and connections, rather than solely on relevancy and links. Content is encountered through social networks before being directly searched for.
- This shift means that brands must engage in social media in order to benefit from higher search rankings and referrals from personal networks, otherwise they risk losing opportunities and search visibility. Success on social networks can positively influence search results.
- As search incorporates more user-generated social content, click-through rates are much higher for shared content from personal social networks like Facebook and Twitter than for typical search results.
How does social media affect search engine marketing (SEM), search engine optimization (SEO), and pay-per-click (PPC, paid search)? Stacy Williams of Prominent Placement outlines numerous points of impact that marketers should know about, as well as providing a list of tactical takeaways that the audience can implement. Presentation given at the eMarketing Association's "The Power of eMarketing" conference in Baltimore, MD on Oct. 20 2010.
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
Leverage social media to achieve better seo results oms2013 omiBusinessOnline
How Social Media Affects SEO including: Social Search, Local Search Impact, Direct Impact on Ranking, and Links. Recommendations for Social Networks and Blogging, based on extensive Bing and Google research.
How does social media affect search engine marketing (SEM), search engine optimization (SEO), and pay-per-click (PPC, paid search)? Stacy Williams of Prominent Placement outlines numerous points of impact that marketers should know about, as well as providing a list of tactical takeaways that the audience can implement. Presentation given at the eMarketing Association's "The Power of eMarketing" conference in Baltimore, MD on Oct. 20 2010.
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
Leverage social media to achieve better seo results oms2013 omiBusinessOnline
How Social Media Affects SEO including: Social Search, Local Search Impact, Direct Impact on Ranking, and Links. Recommendations for Social Networks and Blogging, based on extensive Bing and Google research.
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
Delivered at SMX Social Media 2014, this presentation explores the user social sharing behavior and how to craft a user experience that capitalizes on user preference for social search.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
Facebook Timeline for Hotels - Are you ready for the change?Avvio
Facebook is instituting mandatory changes that will alter the look of company profile pages starting Friday 30th March.
The new "timeline" profile page layout allows hotels to express themselves more visually to boost the amount of time people spend engaging with their pages.
This month's webinar will help you understand the impact of these changes and the scale of opportunities available to hotels.
What we will cover:
1. Managing your page on Timeline
2. Insights on Timeline
3. Best practice guidelines
4. Opportunities
5. Strategies to increase fan engagement
6. Tips to optimise your new Timeline
Start paying attention to Bing/Yahoo!
For both search and social, write clearly, consistently and with keywords in mind
It’s all about the searcher’s experience
Galleon Jewelers offers the beautiful collection of nautical jewelry including anchor jewelry, starfish jewelry, dolphin jewelry, coral jewelry and more. Contact galleonjewelers.com for more information.
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
Delivered at SMX Social Media 2014, this presentation explores the user social sharing behavior and how to craft a user experience that capitalizes on user preference for social search.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
Facebook Timeline for Hotels - Are you ready for the change?Avvio
Facebook is instituting mandatory changes that will alter the look of company profile pages starting Friday 30th March.
The new "timeline" profile page layout allows hotels to express themselves more visually to boost the amount of time people spend engaging with their pages.
This month's webinar will help you understand the impact of these changes and the scale of opportunities available to hotels.
What we will cover:
1. Managing your page on Timeline
2. Insights on Timeline
3. Best practice guidelines
4. Opportunities
5. Strategies to increase fan engagement
6. Tips to optimise your new Timeline
Start paying attention to Bing/Yahoo!
For both search and social, write clearly, consistently and with keywords in mind
It’s all about the searcher’s experience
Galleon Jewelers offers the beautiful collection of nautical jewelry including anchor jewelry, starfish jewelry, dolphin jewelry, coral jewelry and more. Contact galleonjewelers.com for more information.
Leveraging research findings from EMA's 2012 "Big Data Comes of Age" Research Report, this new Infographic outlines the five business requirements driving Big Data solutions and the technologies that support those requirements.
Learn how to start a data governance initiative to ensure developing successful frameworks by leveraging the best practices outlined in this inforgraphic.
My presentation on the Social Signals on Search panel, with Joe Hall, and Kris Jones. Covers how the search and social landscape has changed, search and social, and real-time marketing.
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner
Rob Garner's presentation for Search Engine Land's "Search Marketing Now" webinar series, cover the recent innovations in social networks, search engines, and the speed of information dissemination, and the impact on marketing. Features basics on real time search and real time marketing, including recency, social relevancy, content propagation, social effects on search, and more.
How to Engage Your Customers Through SEO & Social MediaMelodie Tao
In an evolving world of new technology, we've all heard buzz on the importance of SEO and Social Media for ensuring that your business is found, connecting your company to consumers and building a strong community of loyal customers. While having a great domain name and website are the necessary first steps, Melodie will teach you how to strategically use your domain and website to accelerate your marketing goals through SEO and Social Media. She will help you understand basic principles, then dive deeper by discussing how SEO and Social Media work hand in hand to improve your overall marketing campaign. Attendees will leave the session empowered with best practice guidelines for SEO and Social Media and knowledge on how to communicate effectively to engage customers online.
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
2. Need advice? The Social@ team is at your service, but we need: Involvement early in the process A clear brief Sufficient time to respond Email: thomas.crampton@ogilvy.com john.stauffer@ogilvy.com
3. Social Digest: Week of August 29 “Like” and “+1” Extensions Facebook and Google have rolled out Chrome extensions, which allow users to Like or +1 a site regardless of whether page owners have incorporated the plugins into their site or not. The Like extension takes it a step further by allowing you to leave a comment along with your Like. Reference:http://techcrunch.com/2011/09/01/facebook-chrome-like-button/ Wildfire’s New App Wildfire has launched a Facebook app, named the Wildfire Storyteller App, which focuses on creating better content for Facebook’s Sponsored Stories. The app’s focus is to generate engaging Sponsored Stories ads from user responses. By asking the right question, brands can create for more engaging social ads. Reference: http://mashable.com/2011/09/01/storyteller-app-wildfire/ Foursquare Adds 5 New Languages As Foursquare focuses on their global expansion efforts, the check-in social platform has added five new languages: Bahasa Indonesia, Korean, Thai, Portuguese, and Russian. According to the Foursquare blog, use of the app in countries where those languages are spoken has since exploded. Reference: http://mashable.com/2011/09/01/foursquare-adds-5-new-languages/
7. Shifts in Search Filtered Search With social networks becoming the top source for news, search results have shifted from being filtered by rank to relying on shared items from individual user networks. Content Finds Us Rather than needing to seek out information, users encounter content while on various social networks; or in essence, the content finds users where they hang out. Social Click Through Rate (CTR) The ease of content sharing via social networks is impacting click through rates as users are more likely to click on items shared from those within their personal network.
8. Filtered Search Content Finds Us Social CTR Brand Impact Before: Rank Filtering Previously, top ranking links surfaced to the first page of results
9. Filtered Search Content Finds Us Social CTR Brand Impact Before: Rank Filtering Search engines ranked results based on keyword relevancy and links
10. Filtered Search Content Finds Us Social CTR Brand Impact Before: Rank Filtering Brand websites optimized content designed to outrank competitors
11. Filtered Search Content Finds Us Social CTR Brand Impact Before: Rank Filtering Product reviews from “strangers with expertise” drove purchases
12. Filtered Search Content Finds Us Social CTR Brand Impact Now: Network Filtering Search engines have integrated social connections with search results
14. Filtered Search Content Finds Us Social CTR Brand Impact Facebook Search Engine? Level of connection – Results might be shown from people you are directly connected to first, then from indirect connections, then random users of the network, possibly followed up by third party content published outside of the social networking system. Reputation of Users – Posts from users who have low reputations, possibly spammers or malicious users, may appear lower in results than posts from users with higher reputations. Popularity – A popularity score for individual posters, based upon having more interactions than other users, may cause posts returned in a search to rank more highly than posts from less popular users. Real Time Content Searching in Social NetworkInvented by AkhilWable, Hong Yan, Spencer Ahrens, Yofay Kari Lee, and GuizhenYangAssigned to Facebook US Patent Application 20110196855 Published August 11, 2011Filed: February 11, 2010
15. Filtered Search Content Finds Us Social CTR Brand Impact Facebook Search Engine? Similarity – A similarity score between the post’s author and the searching user could be based upon demographic information such as age, gender, location, interests, or other similarity measure, and that similarity could also boosts results from similar posters. Affinity with other users – if you interact with certain people more frequently than others, their relevant posts would rank more higly in Facebook’s search results. Affinity with shared applications – for example, if you frequently participate in social online puzzle games, the posts from other people who participate in the same kind of puzzle games (on the social network itself, or possibly on the Web) may be boosted in search results. Real Time Content Searching in Social NetworkInvented by AkhilWable, Hong Yan, Spencer Ahrens, Yofay Kari Lee, and GuizhenYangAssigned to Facebook US Patent Application 20110196855 Published August 11, 2011Filed: February 11, 2010
16. Filtered Search Content Finds Us Social CTR Brand Impact Now: Network Filtering Search engines return social media content – not just corporate websites
17. Filtered Search Content Finds Us Social CTR Brand Impact Now: Network Filtering Searchers can filter results based on their own unique social network
18. Filtered Search Content Finds Us Social CTR Brand Impact Now: Network Filtering Your personal network travels with you as you search and browse the web
19. Filtered Search Content Finds Us Brand Impact Social CTR Content Finds Us How does this impact users?
20. Filtered Search Content Finds Us Social CTR Brand Impact Content Finds Us Users are heading to social networks more than search engines Internet Visits to Social Networks & Search Engines Source: Hitwise, Oct 2010
21. Filtered Search Content Finds Us Social CTR Brand Impact Content Finds Us This means we first encounter information via social networks …then we head to search engines for a deeper look
22. Filtered Search Content Finds Us Social CTR Brand Impact Content Finds Us Essentially, content finds us on social networks before we know to look for it
23. Search is no longer a list of website links…25% of search results for the top 20 largest brands are links to user generatedcontent Source: Media Agility, 2010
24. How are people responding to the increased volume of social content?
25. Filtered Search Content Finds Us Social CTR Brand Impact User-Generated Content in Search Etao.com ties product information, reviews, and social media content Q&A discussions on first page of results for “iPhone4” “Questions: What are the new features of iPhone4? When can I buy iPhone4 in China? What’s your guess of the price of iPhone4?
26. Filtered Search Content Finds Us Social CTR Brand Impact User-Generated Content in Search Social brand messages are nearly twice as effective as email Click Through Rates on Shared Content SocialTwist, 2010 Source: SocialTwist, 2010
27. Filtered Search Content Finds Us Social CTR Brand Impact User-Generated Content in Search Of social media shares, Facebook and Twitter are most effective for CTRs 287% Click Through Rate 1904% Click Through Rate Source: SocialTwist, 2010
28. Filtered Search Content Finds Us Social CTR Brand Impact User-Generated Content in Search These social shares are linked to users’ own social pages, the same pages becoming more relevant to search engines
30. Filtered Search Content Finds Us Social CTR Brand Impact Social Search: Brand Impact With millions using Like and +1 buttons, social searches will appear regularly
31. Filtered Search Content Finds Us Social CTR Brand Impact Social Search: Brand Impact Success on Facebook and other networks will spill over to search results
32. Filtered Search Content Finds Us Social CTR Brand Impact Social Search: Brand Impact Brands not engaged in social will encounter a two-sided business risk: Angelo Bosco (Flickr) 2. Declining search rankings 1. Missed opportunity for fans
Editor's Notes
Welcome to the weekly Social Media training episode. This week we’re looking at the concept of social search with a focus on what’s been floating around the social media news.
Welcome to the weekly Social Media training episode. This week we’re looking at the concept of social search with a focus on what’s been floating around the social media news.
Welcome to the weekly Social Media training episode. This week we’re looking at the concept of social search with a focus on what’s been floating around the social media news.
There are three major trends or shifts we’ll focus on today.A movement from Rank Filtering to Friend Filtering.A look at how content finds us, before we even know to look.And how Social CTRs (Click Through Rates) can help guide our social media planning on behalf of clients.
Top ranking links surfaced to the first pages of results. Searchers found brands that popped to the surface, clicked on those top links, found “strangers with experience” – product reviews from people with a relevant point of view. “Excellent Choice for Beginners.”New bike!
Top ranking links surfaced to the first pages of results. Searchers found brands that popped to the surface, clicked on those top links, found “strangers with experience” – product reviews from people with a relevant point of view. “Excellent Choice for Beginners.”New bike!
Top ranking links surfaced to the first pages of results. Searchers found brands that popped to the surface, clicked on those top links, found “strangers with experience” – product reviews from people with a relevant point of view. “Excellent Choice for Beginners.”New bike!
Bing + Facebook http://www.youtube.com/watch?v=OE3h7xabHjoLevel of connection – Results might be shown from people you are directly connected to first, then from indirect connections, then random users of the network, possibly followed up by third party content published outside of the social networking system.Reputation of Users – Posts from users who have low reputations, possibly spammers or malicious users, may appear lower in results than posts from users with higher reputations.Popularity – A popularity score for individual posters, based upon having more interactions than other users, may cause posts returned in a search to rank more highly than posts from less popular users.Similarity – A similarity score between the post’s author and the searching user could be based upon demographic information such as age, gender, location, interests, or other similarity measure, and that similarity could also boosts results from similar posters.Affinity with other users – if you interact with certain people more frequently than others, their relevant posts would rank more higly in Facebook’s search results.Affinity with shared applications – for example, if you frequently participate in social online puzzle games, the posts from other people who participate in the same kind of puzzle games (on the social network itself, or possibly on the Web) may be boosted in search results. The patent filing considers this kind of shared affinity to be a “personalization” approach because it takes advantage of interests that are uncovered based upon your use of the social network or even on the Web, to personalize your results by ranking higher posts from other people who may share interests with you.
Bing + Facebook http://www.youtube.com/watch?v=OE3h7xabHjoLevel of connection – Results might be shown from people you are directly connected to first, then from indirect connections, then random users of the network, possibly followed up by third party content published outside of the social networking system.Reputation of Users – Posts from users who have low reputations, possibly spammers or malicious users, may appear lower in results than posts from users with higher reputations.Popularity – A popularity score for individual posters, based upon having more interactions than other users, may cause posts returned in a search to rank more highly than posts from less popular users.Similarity – A similarity score between the post’s author and the searching user could be based upon demographic information such as age, gender, location, interests, or other similarity measure, and that similarity could also boosts results from similar posters.Affinity with other users – if you interact with certain people more frequently than others, their relevant posts would rank more higly in Facebook’s search results.Affinity with shared applications – for example, if you frequently participate in social online puzzle games, the posts from other people who participate in the same kind of puzzle games (on the social network itself, or possibly on the Web) may be boosted in search results. The patent filing considers this kind of shared affinity to be a “personalization” approach because it takes advantage of interests that are uncovered based upon your use of the social network or even on the Web, to personalize your results by ranking higher posts from other people who may share interests with you.
Bing + Facebook http://www.youtube.com/watch?v=OE3h7xabHjoLevel of connection – Results might be shown from people you are directly connected to first, then from indirect connections, then random users of the network, possibly followed up by third party content published outside of the social networking system.Reputation of Users – Posts from users who have low reputations, possibly spammers or malicious users, may appear lower in results than posts from users with higher reputations.Popularity – A popularity score for individual posters, based upon having more interactions than other users, may cause posts returned in a search to rank more highly than posts from less popular users.Similarity – A similarity score between the post’s author and the searching user could be based upon demographic information such as age, gender, location, interests, or other similarity measure, and that similarity could also boosts results from similar posters.Affinity with other users – if you interact with certain people more frequently than others, their relevant posts would rank more higly in Facebook’s search results.Affinity with shared applications – for example, if you frequently participate in social online puzzle games, the posts from other people who participate in the same kind of puzzle games (on the social network itself, or possibly on the Web) may be boosted in search results. The patent filing considers this kind of shared affinity to be a “personalization” approach because it takes advantage of interests that are uncovered based upon your use of the social network or even on the Web, to personalize your results by ranking higher posts from other people who may share interests with you.
Social search returns content from people I know. Not from corporate websites. This means word of mouth from fans, customers (even detractors) will continue to outrank owned assets (microsite, retail hubs, corporate web pages).Hmmm, let’s see who has some thoughts on a new pair of Nike shoes.
I filter the results based on my own network. Looks like some really smart bloggers I know have written about Nike shoes. That’d be great if I was looking for a case study, but right now I need a pair of shoes. Let’s see, someone in my Ogilvy network also wrote about Nike. Our own Asia Digital Map blog (shameless plug: http://www.asiadigitalmap.com/) has some content on Nike shoes.Ah, here we go, two hits: one from a marathon runner I know (he’s faster than me) and a running store I really like (they have a test track inside the store). These are the two links I care about.Network filtering in action.
Your network has a greater influence on which links you clicks and which products you buy. Bing now includes Facebook content in product pages results.
The results are powered by Microsoft's Bing and feature products from China’s largest online retailer, Taobao.
A CTR above 100%? How? For every single link shared, 2.87 people click through on the Facebook wall, and 19.04 people click on a link in a tweet.