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20110805

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20110805

  1. 1. @ogilvyasia or Questions and Comments
  2. 2. <ul><li>Need advice? </li></ul><ul><li>The Social@ team is at your service, but we need: </li></ul><ul><ul><ul><ul><ul><li>Involvement early in the process </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>A clear brief </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sufficient time to respond </li></ul></ul></ul></ul></ul><ul><li>Email: </li></ul><ul><li>thomas.crampton@ogilvy.com </li></ul><ul><li>john.stauffer@ogilvy.com </li></ul>
  3. 3. Social Digest: Week of August 1 Twitter Photo Search Twitter’s photo search feature has been active since June but has remained a well-kept secret. Search photos shared via tweets simply by typing “sp” anywhere on your Twitter page (but not in the search box or the Tweet box). This becomes useful when measuring photo share volume on Twitter for various events or products. Reference: http://techcrunch.com/2011/08/04/twitter-photo-search/ LinkedIn Adding Two New Members Every Second LinkedIn is now adding two new members every second, up from one new member per second in November 2010. The first ever social networking company to go public is seeing tremendous growth. LinkedIn gained 5 million members last month, has 40 million monthly active users, and has seen a mobile page view increase of 400% year-over-year. Reference: http://techcrunch.com/2011/08/04/linkedin-now-adding-two-new-members-every-second/ Music Beta by Google Although only currently available in the States, Google has launched a new cloud service for accessing your music across multiple computers and devices. Upload up to 20,000 songs from any folder or iTunes library. Add new music to your computer or device and it will automatically be added to your music collection online. Reference: music.google.com/about/
  4. 4. Global Media & Reputation Policy Global Media & Reputation Policy Questions & Answers
  5. 5. Overview <ul><li>We live in a world of constant communication . Digital devices allow us to connect to anyone anywhere in the world, express opinions, advocate for ideas and offer creativity as never before. </li></ul><ul><li>  </li></ul><ul><li>With the rapid development of social media, individuals now have greater opportunities for self expression , personal creativity and exploration into new sources of inspiration than ever before. </li></ul><ul><li>  </li></ul><ul><li>We embrace these developments, but we must avoid individual actions that could implicate or COMPROMISE THE ENTERPRISE . </li></ul><ul><li>  </li></ul>
  6. 6. Overview <ul><li>What we don ’ t want to happen… </li></ul><ul><li>  </li></ul>
  7. 7. Global Media & Reputation Policy Global Media & Reputation Policy
  8. 8. Global Media & Reputation Policy <ul><li>FIVE POINTS TO KNOW </li></ul><ul><li>1. Media Inquiries </li></ul><ul><li>Only authorized members of the Corporate Communications team and selected spokespersons are allowed to make statements to the media about or on behalf of the Company or our clients. </li></ul><ul><li>2. Confidentiality </li></ul><ul><li>3. Expect No Privacy </li></ul><ul><li>4. Identify Yourself </li></ul><ul><li>5. Be Civil </li></ul>
  9. 9. Global Media & Reputation Policy <ul><li>FIVE POINTS TO KNOW </li></ul><ul><li>1. Media Inquiries </li></ul><ul><li>2. Confidentiality </li></ul><ul><li>Don’t discuss the Company ’ s or its clients ’ confidential and proprietary information. Don ’ t break news or share information that could threaten the Company ’ s relationships with clients, or that could provide competitors with insider information. </li></ul><ul><li>3. Expect No Privacy </li></ul><ul><li>4. Identify Yourself </li></ul><ul><li>5. Be Civil </li></ul>
  10. 10. Confidentiality Don ’ t break news or share information that could threaten the Company ’ s relationships with clients, or that could provide competitors with insider information. Global Media & Reputation Policy
  11. 11. Confidentiality Don ’ t break news or share information that could threaten the Company ’ s relationships with clients, or that could provide competitors with insider information. Global Media & Reputation Policy
  12. 12. Global Media & Reputation Policy <ul><li>FIVE POINTS TO KNOW </li></ul><ul><li>1. Media Inquiries </li></ul><ul><li>2. Confidentiality </li></ul><ul><li>3. Expect No Privacy </li></ul><ul><li>Companies, especially our clients, monitor mentions of their names and products in online posts or comments, as does Ogilvy. You should assume that any content you post on social media sites can become visible to managers, coworkers, clients, competitors, press and peers. </li></ul><ul><li>4. Identify Yourself </li></ul><ul><li>5. Be Civil </li></ul>
  13. 13. <ul><li>Expect No Privacy </li></ul><ul><li>Think twice before commenting online about the Company ’ s or a brand ’ s business or product. </li></ul>Global Media & Reputation Policy
  14. 14. <ul><li>Expect No Privacy </li></ul><ul><li>Think twice before commenting online about the Company ’ s or a brand ’ s business or product. </li></ul>Global Media & Reputation Policy
  15. 15. Expect No Privacy You should assume that any content you post on social media sites can become visible to managers, coworkers, clients, competitors, press and peers. Global Media & Reputation Policy
  16. 16. Expect No Privacy You should assume that any content you post on social media sites can become visible to managers, coworkers, clients, competitors, press and peers. Global Media & Reputation Policy
  17. 17. Global Media & Reputation Policy <ul><li>FIVE POINTS TO KNOW </li></ul><ul><li>1. Media Inquiries </li></ul><ul><li>2. Confidentiality </li></ul><ul><li>3. Expect No Privacy </li></ul><ul><li>4. Identify Yourself </li></ul><ul><li>If you identify yourself as an employee of Ogilvy in your bio, be mindful of this association when engaging in online. And when referencing Ogilvy and our clients online identify yourself as an employee, or the brand/work as a client. </li></ul><ul><li>5. Be Civil </li></ul>
  18. 18. <ul><li>Identify Yourself </li></ul><ul><li>If you identify yourself as an employee of Ogilvy in your bio, be mindful of this association when engaging in online. </li></ul>Global Media & Reputation Policy
  19. 19. <ul><li>Identify Yourself </li></ul><ul><li>If you identify yourself as an employee of Ogilvy in your bio, be mindful of this association when engaging in online. </li></ul>Global Media & Reputation Policy
  20. 20. Global Media & Reputation Policy <ul><li>FIVE POINTS TO KNOW </li></ul><ul><li>1. Media Inquiries </li></ul><ul><li>2. Confidentiality </li></ul><ul><li>3. Expect No Privacy </li></ul><ul><li>4. Identify Yourself </li></ul><ul><li>5. Be Civil / Use Good Judgment </li></ul><ul><li>Don ’ t be rude. Don ’ t use slurs or offensive and defamatory language that may be considered objectionable or inflammatory. Don ’ t make libelous or slandering comments. Doing so could result in liability for you personally. </li></ul>
  21. 21. Use Good Judgment Don ’ t be rude. Don ’ t use slurs or offensive and defamatory language that may be considered objectionable or inflammatory . You should assume that any content you post on social media sites can become visible to managers, coworkers, clients, competitors, press and peers. Global Media & Reputation Policy
  22. 22. <ul><li>Be Civil </li></ul><ul><li>Do not use slurs of any kind, personal insults or obscenities. Avoid personal attacks, “ fights ” and defamatory remarks that may be considered objectionable or inflammatory. Doing so could result in liability for you personally. </li></ul><ul><li>Twitter Lawsuits: 4 Reasons Your Tweets Might Be Trouble </li></ul><ul><li>http://mashable.com/2008/12/20/twitter-lawsuits </li></ul><ul><li>UK users warned that Twitter will hand over data to courts </li></ul><ul><li>http://wallblog.co.uk/2011/05/25/uk-twitter-uses-warned-that-twitter-will-hand-over-data </li></ul><ul><li>Damages awarded in first UK Twitter libel action </li></ul><ul><li>http://www.lawgazette.co.uk/news/courts-news/damages-awarded-first-uk-twitter-libel-action </li></ul><ul><li>Love ’ s online spat sparks first Twitter libel suit </li></ul><ul><li>http://www.independent.co.uk/news/media/online/loves-online-spat-sparks-first-twitter-libel-suit-1656621.html </li></ul>Global Media & Reputation Policy
  23. 23. Global Media & Reputation Policy <ul><li>FIVE POINTS TO KNOW </li></ul><ul><li>1. Media Inquiries: No talking to the media unless authorized. </li></ul><ul><li>2. Confidentiality: Don ’ t tell company or client secrets. If you don ’ t know, ask. </li></ul><ul><li>3. Expect No Privacy: Online content is there for all the world to see. </li></ul><ul><li>4. Identify Yourself: Operate with full transparency. </li></ul><ul><li>5. Be Civil: It ’ s bad form not to be. </li></ul>
  24. 24. <ul><li>  </li></ul><ul><li>Questions? </li></ul>Global Media & Reputation Policy
  25. 25. Want to know more? <ul><li>Contact Info </li></ul><ul><li>Nichole Brown </li></ul><ul><li>Corporate Communications Manager </li></ul><ul><li>Social Media Strategist </li></ul><ul><li>+1-212-237-7633 | nichole.brown@ogilvy.com </li></ul>Contact Info Nichole Brown Corporate Social Media Strategist +1-212-237-7633 | nichole.brown@ogilvy.com Want to know more?

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