The document discusses integrating storytelling and conversation in social media. It provides examples of how Google engaged bloggers and social media for the launch of Street View in Hong Kong. Traditional PR tactics like a press event were combined with digital outreach on blogs, Facebook, Twitter and videos. This resulted in wide coverage across various media and strong engagement within online communities.
- The document discusses how integrating online conversations with traditional storytelling techniques can help brands engage with customers and gain exposure. It provides examples of how Google and other companies have successfully used social media and blogs to promote products and get media coverage.
- Key strategies discussed include participating in online discussions, reading blogs, hosting blogger events, being transparent, and joining online conversations rather than trying to control messaging. Case studies show how these techniques helped Google increase web traffic and gain recognition for its marketing campaigns.
- Guidelines are provided for best practices when engaging with bloggers, such as being genuine, providing value, and personalizing outreach. The appropriate use of Wikipedia to build brand presence is also covered.
- The document discusses how companies can strengthen their corporate reputation in a changing media landscape dominated by social media.
- It provides examples of how companies like Google, Dell, and Lenovo have benefited from social media engagement through increased sales, reduced call center activity, and greater website traffic.
- The key aspects that companies should focus on are listening to social conversations, engaging influencers both online and offline, experimenting with different social media platforms, and measuring engagement rather than just numbers.
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
This document discusses the growth of social media and its importance for real estate industry. It provides various statistics showing the rapid growth of social media platforms like Facebook and blogs. It then gives tips on using different social media platforms like Facebook, YouTube, Twitter, and blogs to promote real estate business and optimize search engine ranking through social media. Finally, it recommends some resources and blogs for learning social media strategies.
Integrating New & Traditional Media Relations Strategies to Strengthen Corporate Reputation discusses how to effectively use social media and traditional PR strategies together. It provides examples of successful social media campaigns including one for Black & Veatch's electric utility survey that generated over 200 media pieces. The document also discusses philosophies for social media participation including being pragmatic, keeping an eye on goals, and differentiating earned, paid, and owned media. It emphasizes experimenting with social media and monitoring your own and competitors' presence.
The document discusses integrating social media and public relations. It provides examples of social media use in various Asian countries and regions, including Hong Kong, Taiwan, and China. It then offers tips for developing a successful social media strategy, including researching audiences, setting goals and metrics, and engaging audiences through various social media platforms and interactive news releases.
5 social media trends to watch according to Justin Goldsborough:
1. The increasing business value of social media in engagement, customer service, thought leadership, and lead generation.
2. The importance of listening to social media conversations to avoid costly missteps made by brands that failed to listen.
3. The rise of content marketing through social media personalities like the Old Spice guy.
4. The need to reach the right targeted audiences with your message rather than just focusing on numbers of followers.
5. The blurring lines between traditional and social media as journalists increasingly use sources from Twitter and Facebook.
This document discusses how companies can use social media for competitive intelligence by monitoring conversations about their industry, competitors, and brand. It provides examples of how companies like United Airlines and Dell have used social media to address customer complaints. The document then outlines specific tools and strategies for listening on social media platforms like Twitter, Facebook, LinkedIn, blogs and forums to gain insights into trends, customers and competitors. It emphasizes the importance of listening in order to effectively engage customers and identifies key metrics for measuring social media exposure, engagement, influence and sentiment, and lead generation.
- The document discusses how integrating online conversations with traditional storytelling techniques can help brands engage with customers and gain exposure. It provides examples of how Google and other companies have successfully used social media and blogs to promote products and get media coverage.
- Key strategies discussed include participating in online discussions, reading blogs, hosting blogger events, being transparent, and joining online conversations rather than trying to control messaging. Case studies show how these techniques helped Google increase web traffic and gain recognition for its marketing campaigns.
- Guidelines are provided for best practices when engaging with bloggers, such as being genuine, providing value, and personalizing outreach. The appropriate use of Wikipedia to build brand presence is also covered.
- The document discusses how companies can strengthen their corporate reputation in a changing media landscape dominated by social media.
- It provides examples of how companies like Google, Dell, and Lenovo have benefited from social media engagement through increased sales, reduced call center activity, and greater website traffic.
- The key aspects that companies should focus on are listening to social conversations, engaging influencers both online and offline, experimenting with different social media platforms, and measuring engagement rather than just numbers.
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
This document discusses the growth of social media and its importance for real estate industry. It provides various statistics showing the rapid growth of social media platforms like Facebook and blogs. It then gives tips on using different social media platforms like Facebook, YouTube, Twitter, and blogs to promote real estate business and optimize search engine ranking through social media. Finally, it recommends some resources and blogs for learning social media strategies.
Integrating New & Traditional Media Relations Strategies to Strengthen Corporate Reputation discusses how to effectively use social media and traditional PR strategies together. It provides examples of successful social media campaigns including one for Black & Veatch's electric utility survey that generated over 200 media pieces. The document also discusses philosophies for social media participation including being pragmatic, keeping an eye on goals, and differentiating earned, paid, and owned media. It emphasizes experimenting with social media and monitoring your own and competitors' presence.
The document discusses integrating social media and public relations. It provides examples of social media use in various Asian countries and regions, including Hong Kong, Taiwan, and China. It then offers tips for developing a successful social media strategy, including researching audiences, setting goals and metrics, and engaging audiences through various social media platforms and interactive news releases.
5 social media trends to watch according to Justin Goldsborough:
1. The increasing business value of social media in engagement, customer service, thought leadership, and lead generation.
2. The importance of listening to social media conversations to avoid costly missteps made by brands that failed to listen.
3. The rise of content marketing through social media personalities like the Old Spice guy.
4. The need to reach the right targeted audiences with your message rather than just focusing on numbers of followers.
5. The blurring lines between traditional and social media as journalists increasingly use sources from Twitter and Facebook.
This document discusses how companies can use social media for competitive intelligence by monitoring conversations about their industry, competitors, and brand. It provides examples of how companies like United Airlines and Dell have used social media to address customer complaints. The document then outlines specific tools and strategies for listening on social media platforms like Twitter, Facebook, LinkedIn, blogs and forums to gain insights into trends, customers and competitors. It emphasizes the importance of listening in order to effectively engage customers and identifies key metrics for measuring social media exposure, engagement, influence and sentiment, and lead generation.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
1. Influencers have become an important part of public relations strategies as consumers are more connected online and seek inspiration from brands.
2. There are different types of influencers, including popular celebrities, experts in specific fields who have credibility, and influential consumers who can promote or criticize brands.
3. Identifying true influencers requires understanding their exposure to an audience on a topic, participation in discussions, and ability to spread their opinions—not just metrics like followers or retweets. Building relationships with influencers requires a consistent, long-term strategy.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
70 Common Questions And Answers About Social MediaSocial Sinergy
The document discusses the benefits of using social media for local businesses. It notes that social media allows businesses to reach many potential customers at once from one place. It lists 5 main benefits: more people search for businesses on social media, it allows for easy customer service, it helps businesses get their name seen more, most consumers shop online and are active on social media, and social media is free to use. The document then provides answers to common questions about using social media for marketing, including that it's never too late to get started, social media sites are not going away, and businesses of all types can benefit.
Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)Tin180 VietNam
This document summarizes a seminar on using social media as a marketing tool. It discusses why businesses should care about social media, provides examples of how companies have successfully used social media platforms like YouTube and blogs, and offers tips on how businesses can engage with social media by identifying themselves, contributing valuable information, and getting started with blogs and profiles on sites like LinkedIn.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
Social media platforms like Facebook, Twitter, and LinkedIn have experienced explosive growth and now play an important role in marketing for many businesses. Effective social media strategies involve engaging customers through conversations on these channels, listening to feedback, and participating in online communities to build relationships and influence purchasing decisions. It is also important to maintain a consistent presence across social networks and avoid one-time campaigns in order to keep customers engaged over the long term.
Google+ provides several benefits for businesses, including improving search engine results through enhanced user profile information, improving search quality by reducing spam, and increasing click-through rates by displaying +1 votes. To take advantage of these benefits, businesses should claim their Google+ page to be eligible for the "Direct Connect" feature, which allows users to find a company's Google+ page directly from Google search results. The document then provides 10 tips for using Google+ effectively, such as leveraging the +1 function for viral sharing.
The document discusses the benefits of social media for businesses. It provides an overview of popular social media platforms and their growing user bases. It also outlines best practices for social media engagement, including being conversational, emphasizing quality over quantity, and keeping relationships with fans alive over time through ongoing engagement and shared interests.
1. Social networks are becoming powerful hubs that connect both people and brands. There is huge demand for more social and interactive relationships between consumers and brands.
2. Nearly half of internet users have already joined a brand community. These communities clearly benefit brands by driving loyalty, endorsements, and sales.
3. Understanding consumer needs, motives, and the nature of social demand for each market is key to creating a successful social media experience for brands. The changing social media landscape requires a deeper understanding of these dynamics.
This document discusses social search optimization (SSO) and how to maximize marketing efforts through social media and search engine optimization (SEO). It provides an overview of key social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Google+, and how SEO can be enhanced through social media. The presentation emphasizes how search engines are now integrating social content and Google+ into search results, especially through the new "Google Search Plus Your World" and "Plus Box" features. It offers best practices for social media management and content optimization to improve search rankings and visibility.
This document provides guidance on establishing and managing a social media presence. It discusses establishing a "social media stage" to filter ideas through criteria to ensure success, brand alignment, and scalability. It also provides protocols and best practices for influencer engagement, responding to advocates/detractors, posting content, and community management. The overall message is that a well-planned governance structure is needed to effectively use social media and protect the brand.
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...Michael Pranikoff
Content Marketing in the USA was presented by PR Newswire Global Director of Emerging Media at the Berlin Kommunications Kongress on Sept. 15th, 2011 in conjunction with NewsAktuell.
The document discusses social networking sites and provides statistics about key players and markets in 2010. It summarizes user numbers, revenues, and rankings of top social networking sites like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on the top social networking markets and sites in India and average time spent on different Indian sites. Finally, it discusses revenue models, an external environment analysis, factors for success, and analyzing competitiveness of social media companies.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Clubhouse case study - Product Management PerspectiveJue Myers
Clubhouse is an invitation-only audio chat social networking app launched in 2020. It allows users to join live audio conversations in "rooms" about different topics. Key components include users, clubs which host conversations on particular topics, and rooms where conversations take place. The app aims to connect people through real-time audio discussions. It sees regular users socializing, professionals networking, and influencers hosting conversations. Risks include reliance on a third-party for audio infrastructure and barriers for those uncomfortable with verbal communication. The document outlines strategies for growth, retention and monetization.
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
The document is a presentation about social media statistics and facts. It provides statistics on the number of users and engagement for major social media platforms including Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram, YouTube and others. Some key facts are that 92% of US companies use social media marketing, Twitter has 500 million users who tweet 58 million tweets per day, and Facebook has over 1.1 billion users and 2.5 billion likes per day. The presentation aims to provide interesting social media facts and statistics to readers.
This document provides background on Google's launch of Search plus Your World (SPYW) and its implications. SPYW personalizes search results based on a user's Google+ connections and activity, raising visibility of Google+ content. This benefits Google by driving more users and attention to Google+. However, it also draws criticism for reducing search quality and privacy. The document advises brands to establish a presence on Google+ to maintain search visibility as personalization increases.
1) The document discusses strategies for building corporate reputation through online and offline media relations, including the use of social media campaigns integrated with traditional PR tactics.
2) A case study is presented of a successful social media campaign for Black & Veatch's electric utility survey that generated over 200 media placements through tactics like creating an optimized microsite and leveraging viral sharing and backlinks.
3) Details are provided of Google's successful launch of Street View in Singapore, which used a blended approach of traditional PR like an event alongside digital strategies like engaging bloggers, using social media, online videos and community outreach.
Perfecting PR Strategy - Impact of social mediaGed Carroll
1. The document discusses the impact of social media on public relations and engagement strategies. It provides examples of how organizations can monitor conversations, engage at different levels, and measure the effectiveness of their social media efforts.
2. A case study is presented of how the United Nations used digital strategies like press releases, SEO, blogger outreach, and social networks to raise awareness of an anti-poverty event within 3 weeks.
3. Tips are given for using various social media tools like blogs, podcasts, video, and social networks to maximize outreach while respecting audiences.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
1. Influencers have become an important part of public relations strategies as consumers are more connected online and seek inspiration from brands.
2. There are different types of influencers, including popular celebrities, experts in specific fields who have credibility, and influential consumers who can promote or criticize brands.
3. Identifying true influencers requires understanding their exposure to an audience on a topic, participation in discussions, and ability to spread their opinions—not just metrics like followers or retweets. Building relationships with influencers requires a consistent, long-term strategy.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
70 Common Questions And Answers About Social MediaSocial Sinergy
The document discusses the benefits of using social media for local businesses. It notes that social media allows businesses to reach many potential customers at once from one place. It lists 5 main benefits: more people search for businesses on social media, it allows for easy customer service, it helps businesses get their name seen more, most consumers shop online and are active on social media, and social media is free to use. The document then provides answers to common questions about using social media for marketing, including that it's never too late to get started, social media sites are not going away, and businesses of all types can benefit.
Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)Tin180 VietNam
This document summarizes a seminar on using social media as a marketing tool. It discusses why businesses should care about social media, provides examples of how companies have successfully used social media platforms like YouTube and blogs, and offers tips on how businesses can engage with social media by identifying themselves, contributing valuable information, and getting started with blogs and profiles on sites like LinkedIn.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
Social media platforms like Facebook, Twitter, and LinkedIn have experienced explosive growth and now play an important role in marketing for many businesses. Effective social media strategies involve engaging customers through conversations on these channels, listening to feedback, and participating in online communities to build relationships and influence purchasing decisions. It is also important to maintain a consistent presence across social networks and avoid one-time campaigns in order to keep customers engaged over the long term.
Google+ provides several benefits for businesses, including improving search engine results through enhanced user profile information, improving search quality by reducing spam, and increasing click-through rates by displaying +1 votes. To take advantage of these benefits, businesses should claim their Google+ page to be eligible for the "Direct Connect" feature, which allows users to find a company's Google+ page directly from Google search results. The document then provides 10 tips for using Google+ effectively, such as leveraging the +1 function for viral sharing.
The document discusses the benefits of social media for businesses. It provides an overview of popular social media platforms and their growing user bases. It also outlines best practices for social media engagement, including being conversational, emphasizing quality over quantity, and keeping relationships with fans alive over time through ongoing engagement and shared interests.
1. Social networks are becoming powerful hubs that connect both people and brands. There is huge demand for more social and interactive relationships between consumers and brands.
2. Nearly half of internet users have already joined a brand community. These communities clearly benefit brands by driving loyalty, endorsements, and sales.
3. Understanding consumer needs, motives, and the nature of social demand for each market is key to creating a successful social media experience for brands. The changing social media landscape requires a deeper understanding of these dynamics.
This document discusses social search optimization (SSO) and how to maximize marketing efforts through social media and search engine optimization (SEO). It provides an overview of key social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Google+, and how SEO can be enhanced through social media. The presentation emphasizes how search engines are now integrating social content and Google+ into search results, especially through the new "Google Search Plus Your World" and "Plus Box" features. It offers best practices for social media management and content optimization to improve search rankings and visibility.
This document provides guidance on establishing and managing a social media presence. It discusses establishing a "social media stage" to filter ideas through criteria to ensure success, brand alignment, and scalability. It also provides protocols and best practices for influencer engagement, responding to advocates/detractors, posting content, and community management. The overall message is that a well-planned governance structure is needed to effectively use social media and protect the brand.
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...Michael Pranikoff
Content Marketing in the USA was presented by PR Newswire Global Director of Emerging Media at the Berlin Kommunications Kongress on Sept. 15th, 2011 in conjunction with NewsAktuell.
The document discusses social networking sites and provides statistics about key players and markets in 2010. It summarizes user numbers, revenues, and rankings of top social networking sites like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on the top social networking markets and sites in India and average time spent on different Indian sites. Finally, it discusses revenue models, an external environment analysis, factors for success, and analyzing competitiveness of social media companies.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Clubhouse case study - Product Management PerspectiveJue Myers
Clubhouse is an invitation-only audio chat social networking app launched in 2020. It allows users to join live audio conversations in "rooms" about different topics. Key components include users, clubs which host conversations on particular topics, and rooms where conversations take place. The app aims to connect people through real-time audio discussions. It sees regular users socializing, professionals networking, and influencers hosting conversations. Risks include reliance on a third-party for audio infrastructure and barriers for those uncomfortable with verbal communication. The document outlines strategies for growth, retention and monetization.
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
The document is a presentation about social media statistics and facts. It provides statistics on the number of users and engagement for major social media platforms including Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram, YouTube and others. Some key facts are that 92% of US companies use social media marketing, Twitter has 500 million users who tweet 58 million tweets per day, and Facebook has over 1.1 billion users and 2.5 billion likes per day. The presentation aims to provide interesting social media facts and statistics to readers.
This document provides background on Google's launch of Search plus Your World (SPYW) and its implications. SPYW personalizes search results based on a user's Google+ connections and activity, raising visibility of Google+ content. This benefits Google by driving more users and attention to Google+. However, it also draws criticism for reducing search quality and privacy. The document advises brands to establish a presence on Google+ to maintain search visibility as personalization increases.
1) The document discusses strategies for building corporate reputation through online and offline media relations, including the use of social media campaigns integrated with traditional PR tactics.
2) A case study is presented of a successful social media campaign for Black & Veatch's electric utility survey that generated over 200 media placements through tactics like creating an optimized microsite and leveraging viral sharing and backlinks.
3) Details are provided of Google's successful launch of Street View in Singapore, which used a blended approach of traditional PR like an event alongside digital strategies like engaging bloggers, using social media, online videos and community outreach.
Perfecting PR Strategy - Impact of social mediaGed Carroll
1. The document discusses the impact of social media on public relations and engagement strategies. It provides examples of how organizations can monitor conversations, engage at different levels, and measure the effectiveness of their social media efforts.
2. A case study is presented of how the United Nations used digital strategies like press releases, SEO, blogger outreach, and social networks to raise awareness of an anti-poverty event within 3 weeks.
3. Tips are given for using various social media tools like blogs, podcasts, video, and social networks to maximize outreach while respecting audiences.
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
Leveraging Your Brand in A Digital World: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Social Marketing Campaigns: What Can the iGaming Industry Learn?iGB Affiliate
Looking at social media campaigns that have been successful outside iGaming can shed light on what will work in iGaming. Taking the most successful non-gaming social media campaigns, this session analyses why these campaigns were effective and how they led to increased signups, revenue and brand recognition. Discover the objectives of each campaign, how they were tracked and the positive impact they had on the bottom line.
Judith Lewis, Head of Search, Beyond
Social Media in Prevention - Oregon Prevention ConferenceLaDonna Coy
1) The document discusses the importance of social media for prevention work and engagement. It notes that social media allows people to connect, listen, observe, comment, collaborate, learn, create, and publish online.
2) It provides an overview of different types of social media participants and encourages organizations to participate where their audiences engage online.
3) The document proposes a social media framework for prevention work that involves connecting, listening, networking, communicating, contributing, creating buzz, and participating and collaborating online through tools like surveys, videos, and online conversations.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
1) Barack Obama's 2008 presidential campaign successfully utilized social media and new technologies to engage millions of volunteers and supporters online.
2) The campaign developed innovative strategies like empowering super users, providing user-generated content materials, and leveraging platforms like Facebook and YouTube to spread their message.
3) By harnessing analytics and testing different online tactics, the campaign continuously improved engagement and optimized their digital strategies, which helped contribute to Obama's electoral victory.
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
(July 22, 2010) Presentation from the third day of the Social Media Boot Camp at US Pacific Command, Camp HM Smith, Oahu [cc] http://www.socialmediabootcamp.com
The document provides an overview of social media and search engine optimization techniques. It discusses key metrics related to internet usage and search engines. Various case studies are presented that demonstrate how organizations have used blogs, podcasts, online video and social networks like Facebook and Twitter to engage audiences and optimize search engine results. Strategies for social bookmarking, wikis and monitoring online conversations are also covered.
1) Social media has dramatically changed how people interact online through many-to-many conversations rather than one-to-one broadcasts, with people now producing as well as consuming content.
2) If most people used social media more than email and commercial brokers were already seeing success with social media, it could create a major marketing shift by becoming the most successful way for businesses to promote themselves.
3) While social media is still in its early stages and perfect approaches have yet to be determined, it has proven valuable for some companies in generating revenue, recruiting talent, and transforming marketing when used strategically within a comprehensive marketing mix.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
(C) Bauer & Associates Social Media Pp 2 15guestd1e3af
The document discusses the decline of traditional media and the rise of online and social media. It provides statistics on decreasing newspaper readership and viewership of network news. It then outlines the growth of social media platforms like Facebook, LinkedIn, and Twitter in terms of users and engagement. The document proposes that Bauer & Associates can help companies develop and manage their social media presence to connect with audiences and achieve marketing goals.
(C) Bauer & Associates Social Media Pp 2.15BauerAssociates
The document discusses the decline of traditional media and the rise of online and social media. It provides statistics on decreasing newspaper readership and viewership of network news. It then outlines the growth of social media platforms like Facebook, LinkedIn, and Twitter in terms of users and engagement. The document proposes that Bauer & Associates can help companies develop and manage their social media presence to connect with audiences and achieve marketing goals.
This document discusses strategies for leveraging social media and overcoming engagement challenges. It begins by addressing how to choose appropriate platforms and reach new audiences without spreading resources too thin. It also covers amplifying impact through influencers and community ambassadors. The document then discusses specific channels like Facebook, Twitter, YouTube and Pinterest and how the Half the Sky movement utilized each channel effectively. It provides tips on identifying and engaging influencers in a meaningful way. Finally, it addresses the "Facebook problem" of low organic reach and provides strategies for scaling engagement through paid advertising and multi-channel approaches.
The document discusses social media and its potential use for the Ports-to-Plains organization. It begins with an overview of social media and common tools. It then analyzes the current state of the Ports-to-Plains website and social media presence. Finally, it outlines a roadmap for improving the Ports-to-Plains website and social media strategy in the future to increase engagement and information sharing.
The document discusses social media and its application to the Ports-to-Plains organization. It begins with an overview of social media and common tools. It then analyzes the current state of the Ports-to-Plains website and social media presence. Finally, it outlines a roadmap for improving the Ports-to-Plains website and social media strategy in the future to increase engagement and information sharing.
Similar to Art of Storytelling Marcom Beijing 2010 (20)
KALYAN CHART SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...essorprof62
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JODI ANK LEAK FIX GAME BY DP BOSS MATKA SATTA NUMBER TODAY LUCKY NUMBER FREE TIPS ...
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Art of Storytelling Marcom Beijing 2010
1. Integrating the Art of Conversation with the Art of Storytelling Chris Tang Asia Pacific Managing Director The Hoffman Agency
2. 10 signs that things are changing 1 2 3 I spent more time on Twitter, Facebook and Flickr yesterday than I did on e-mail. It’s easier to put my message on M&Ms than it is to get it in an A-list blog. Two women raised over $6,000 in one day Twittering about frozen peas. 4 5 $0 budget YouTube videos about Barack Obama were seen 120 times compared to Hilary Clinton’s “largest town hall meeting in US history”, which cost millions. IBM receives more leads, sales and exposure from a $500 podcast than it does from an ad. 6 7 8 A start-up company got 100 great marketing ideas for free from Twitter. We no longer search for the news, the news finds us. If Facebook were a country, it would be the world’s 3rd largest after China and India. 9 10 Google has replaced the thesaurus, the encyclopedia, the dictionary and my short-term memory. Measurement of social media campaigns and impact to brand is so much easier than traditional PR.
3. Social networking continues to engage and capture audiences globally More than 770m people worldwide visited a social networking site in July 2009, an 18% increase from the previous year Social media reached nearly 70% of the total global online audience, ranking as one of the most popular destinations on the Web
5. Hong Kong’s social media scene Over half >50% 45% of Web users have a social media profile of active Internet users have read a blog of Hong Kong’s youth read and participate in online forums and discussion groups 93% 25 number of hours an average user spends online each month of Internet users rely strongly on WOM
6. China’s social media scene 46% BBS of Chinese netizens access the Internet by mobile phone is the heart of China’s social media, with over 100 million netizens using the online forum Music, video, online games three biggest Internet apps in China >95m 124m SNS users in 2009 rural netizens and growing
7. China’s digital media landscape is dominated by local players Local players appeal to domestic users Government censorship
8. Popular social media tools in China Source: Web2Asia’s “Chinese Online Social Networks”
9. What they are using Social Networking Sites (SNS) RenRen (formerly Xiaonei)copied the Facebook model: it started with students and has since opened to all Kaixin001attracted white-collar office workers by focusing on fun, addictive social games Qzonegained young teens and rural users via cross-promotional traffic from QQ Messenger 51.comstarted strong in lower tier cities, but growth has since slowed Source: CNNIC’s 24th Statistical Report (June 2009)
11. Hoffman’s philosophy behind social media Pragmatic Campaigns blend social media with traditional communication tactics Never-ending process to refine the program Keep an eye on the prize: Building the client’s name and brand in the virtual world Social media is a means to enhance a client’s online presence Other elements that come into play include content creation, search engine optimization (SEO), analytics and engagement
12. Philosophy behind social media 3 types of media at the macro level Earned Media Paid Media Typically advertising not our domain, although we get involved in Google AdWords Owned Media Company web site, social network platform, etc. We believe the more niche your market space, the greater the emphasis should be on “owned” media.
15. Philosophy behind social media Define success Traffic to the web site “Air cover” for sales Market perception Deeper relationships with customers Employee morale Push down negative content in search results Thought leadership Etc.
16. Philosophy behind social media Requires different communications mindset ACTION RISK? People will say bad things People will say good things Y Y Y People won’t give a darn
21. Social media participation = credible counsel From: Lou Hoffman [mailto:lhoffman@hoffman.com] Sent: Wednesday, March 03, 2010 5:06 PMTo: Pletka, Ryan J.Cc: Lori Shen (Tokunaga); Minter, George A.Subject: Question Ryan, Alex Madrigal is writing a book on energy and also contributes to Wired Magazine. He posed the following question on Twitter today – Does anyone have an estimate for what the total BTU contribution of passive solar designs (U.S.) has been in the last 30 years? Does this number exist or do we have a logical way of ballparking it? Feel like it could be a door opener to an A+ influencer (but not the type of thing that warrants a chunk of time). Thanks. Lou
22. Social media participation = credible counsel From: Pletka, Ryan J. Sent: Wednesday, March 03, 2010 5:16 PMTo: Lou Hoffman; Pietruszkiewicz, JonCc: Lori Shen (Tokunaga); Minter, George A.Subject: RE: Question I am not aware of a good data source. Jon might be able to pontificate on this. Regards, Ryan Ryan PletkaBlack & Veatch 650 California, Fifth Floor San Francisco, CA 94108 USA 1-415-693-9552 x14 http://www.bv.com/renewables From: Pietruszkiewicz, Jon [JonP@bv.com]Sent: Wednesday, March 03, 2010 5:21 PMTo: Pletka, Ryan J.; Lou HoffmanCc: Lori Shen (Tokuanga); Minter, George A.Subject: RE: Question Unfortunately, I don't think anyone has a handle on this. Either passive designs implemented or average savings of a passive design. Average savings you might be able to take a shot at, but number of passive designs, I don't think there is anyone who has thought about this. Most passive design features are not even implemented as a "passive design", so that is part of the problem. Jon Pietruszkiewicz, PE Renewable Energy and Energy Efficiency Project Manager Black and Veatch Office 1-415-693-9552 x 17 Cell 916-532-5188 JonP@BV.com
26. 9:06 a.m. 6:20 p.m. 8:53 a.m. Social media participation = credible counsel
27. Social media campaign case study Black & Veatch Electric Utility Survey Black & Veatch conducted the survey for three years with zero public traction Company wanted to leverage investment in survey as a vehicle for thought leadership Campaign integrated social media with traditional PR tactics
28. Social media campaign case study Black & Veatch Electric Utility Survey We mined the “GOLD” from the 93-page survey…
29. Social media campaign case study Black & Veatch Electric Utility Survey … and created a microsite culling content with strongest mass appeal
30. Social media campaign case study Black & Veatch Electric Utility Survey Survey Microsite Tuned for SEO Conducted a trending search online to determine the most popular keyword (energy vs. electric vs. power); based on the outcome, implemented the most popular (energy) throughout the text, within the URL and in meta tags Used descriptive alt tags on the site’s chart images to drive more traffic based on specific keyword searches Added hyperlinks to the press release on keywords for backlinks during syndication
31. Social media campaign case study Black & Veatch Electric Utility Survey Coverage ranged from The New York Times …
34. Social media campaign case study Black & Veatch Electric Utility Survey Generated 200+ pieces of coverage (and counting)with limited interviews 4 interviews The power of syndication and viral effect
35. Social media campaign case study Black & Veatch Electric Utility Survey Fortified microsite as an online destination (Evergreen) Thanks partly to 100+ backlinks
36. Social media campaign case study Black & Veatch Electric Utility Survey Fortified microsite as an online destination (Evergreen) And thanks partly to Wikipedia visibility
37. Social media campaign case study Black & Veatch Electric Utility Survey Now dominate “electric utility survey” searches (Similar study from PriceWaterhouse nowhere to be found)
38. Google’s social media engagement Marrying the art of storytelling with the art of conversation
39. Google’s social media engagement Marrying the art of storytelling with the art of conversation Google Street View Launch in Hong Kong
50. Google Hong Kong blogger engagement DedicatedBloggerEvents ExclusivePreviewMeetings VIPGuests
51. Google Hong Kong blogger engagement “Google Maps Hong Kong launch is my favorite blogger event by far! Google’s blogger engagement has given local bloggers like me an invaluable opportunity to interact and even brainstorm with their engineers. We appreciated that the engineers took some quality time with us, and we all felt that it was such a delightful and enjoyable moment. In the past, Google is very low-key and ‘mysterious’ to me as it preferred users to discover its latest products rather than aggressively promote its products like companies. But after Google has started to reach out to local bloggers actively, it seems that Google has opened up a lot, and become more active in sharing their news and product updates with us.” Marie Yuen, Blogger, Marieyuen.blogspot.com “Google Maps [Hong Kong Launch] is my favorite Google blogger engagement event for sure! When I joined Google’s Cantonese Suggest Launch, I put up a live stream of Google engineers’ product demo and shared it with 50 blogger friends of mine on my Facebook. Google’s blogger outreach campaign definitely established local bloggers’ growing support for the company and increased our usage of Google's products. It also helped Google get a more positive image, especially among end users. I appreciate the fact that Google values local bloggers, and the events it organize provide us a great opportunity to socialize and make friends. ” Jansen Lu, Blogger, Jan’s Tech Blog
52. Also remember Social media drives traditional press. Traditional press drives social media. It may not always be appropriate to use EVERY kind of social media. There is no point to a Twitter that is not “twittering”, a Facebook with no “faces” or a blog with no blog posts. Don’t just use social media. Ensure there is “real-life” contact.
56. User-generated content Identify Sources to Monitor Daily Monitoring Positive, Neutral or Negative No Influence Capture in Database Repeat Offender Source has Influence Activity stops Engage Positive Negative CommunicatePR Resource Issue Resolved Communicate Issue Not Resolved Yes No Determine if More Engagement is Needed
65. Considerations for companies before diving in Monitor your own and your competitors’ social media presence Get senior management buy-in Develop the right organizational hierarchy to be responsible for social media Set measurable goals before developing a social media strategy Develop a social media policy Participate in the conversations Be ready for the good times as well as the bad
Without a doubt social media is changing the way things are done. Marketing is in a sense being turned on its head.
The reach of social media is phenomenal. (talk thru slide #s). It has captured a fundamental want in the human psyche, the need to connect, share thoughts, and get references. It is a universal trend.
In Asia Pacific, the numbers here speak for themselves. And this is also the case in almost every other major country in the world. Facebook continues to be the 1000 Lb gorilla in social media, but in many non-english speaking markets, local social networking sites hold considerable influence, e.g. Mixi in Japan, Xiaonei in China. People are not only engaged in social media and networking, they are also spending a lot more time on social networking.
Who are your target audiences, how are they getting their news, what’s the platform to best get their attention? e.g. Catalog company, potential clients vary greatly in their practices. In China, they’re making buying decisions wholly online; in Singapore, it’s a different mix, they look at catalog but then do their buying and other research onlineExtra points for #2: Singapore – bloggers hold big influence; for FMCG, FB groups make sense; main point is to know where your target audiences are going, which social media tools they are usingMeasurement: Start with the measurement, what goals do you want to achieve, find best measurement tool to track the results and take it from there
Bloggers have big influence in Singapore, Google realises this and has over the years developed a healthy relationship with them.
Although effective, traditional PR outreach has its limitations as the launch of these two new services were announced merely two weeks away from each other. The Agency saw this as a good opportunity for Google to jump onto the social media bandwagon to engage directly with its target publics, otherwise known as Internet Natives or Generation Y. The key objectives of this digital media plan is to expand Google’s reach to target consumers directly and create buzz in the online social media scene – a place that has become part of the masses’ daily lives. In addition, it is also to position Google as a company that gathers genuine, direct and instantaneous feedback on its products and services by way of social media chatter. Instead of merely using social media tools (i.e. Google blogs) as an avenue of pushing information to the public, it seeks ways for improvement through this platform.
Google Maps was first launched in the US in early February 2005 with the idea of making a user-friendly mapping technology accessible to consumers and business users for free. Since then, different versions of Google Maps have become available in over 30 countries, including the UK, Japan and China.In July 22, 2008, Google decided to launch Google Maps Hong Kong as part of its ongoing commitment to deliver tools and applications customized for local users.Blogger involvement: Google knows the growing importance and influence of a new breed of communicators: the bloggers. As more and more users turn to the Internet to get news and information, and as Web 2.0 continue to increase in popularity, Hong Kong’s blogger community has become a key factor to the success of Google’s local campaigns, including the Google Maps’ launch.Bloggers were invited to an informal dinner with Google’s marketing and engineering teams. They were divided into small groups and each group was joined by a Google spokesperson, who engaged the bloggers in a casual yet intimate conversation about the company and its products.A skit, done in Cantonese, showed two Google engineers demonstrating different scenarios where Google Maps can be incorporated in one’s daily activities. An interactive demo kiosk was set up at both the media conference and the blogger dinner, where local partners, such as PCCW, OpenRice.com and HKTDC showed how they integrated Google Maps into their web sites. At the demo kiosk, the journalists and bloggers were invited to experience Google Maps first hand.
With the groundwork established, HA then initiated a two-way engagement between Google and key bloggers. By keeping bloggers in the loop about company news — offering product previews, organizing meetings and holding exclusive events — HA helped Google to grow its number of blogger contacts and also strengthen its relationship with them.