400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
Online presentation (with sound): http://www.youtube.com/watch?v=173tubkEmVc
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
Research presentation on WeChat Subscription ProductPawan Gupta
The slide measures ROI on WeChat subscription product on CBS business conference. The techniques used were ethnography, quantitative and qualitative research.
Chinese Social Media - Quick Guide to Important SitesChris Baker
Updated July 2015:
A brief overview of some of the new, up-and-coming social media sites in China.
The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.
We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China:
- Douban
- Nice
- Lofter
- Momo
- Maimai
- Tantan
- Zhihu
- Meipai
- Papa
- Demohour
- Meilishuo
- Guokr
- Baidu Tieba
- Baidu Baike
In Travel:
- Daizhe
- Chanyouji
- Bread trip
- Qyer
And, included from our report in 2014:
- Weishi
- Nian
- Pianke
- Jue-so
- P1
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
Online presentation (with sound): http://www.youtube.com/watch?v=173tubkEmVc
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
Research presentation on WeChat Subscription ProductPawan Gupta
The slide measures ROI on WeChat subscription product on CBS business conference. The techniques used were ethnography, quantitative and qualitative research.
Chinese Social Media - Quick Guide to Important SitesChris Baker
Updated July 2015:
A brief overview of some of the new, up-and-coming social media sites in China.
The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.
We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China:
- Douban
- Nice
- Lofter
- Momo
- Maimai
- Tantan
- Zhihu
- Meipai
- Papa
- Demohour
- Meilishuo
- Guokr
- Baidu Tieba
- Baidu Baike
In Travel:
- Daizhe
- Chanyouji
- Bread trip
- Qyer
And, included from our report in 2014:
- Weishi
- Nian
- Pianke
- Jue-so
- P1
NICE - China's answer to Instagram/SwaagChris Baker
Chinese social media goes niche in 2015.
This presentation provides an introduction to NICE ...another of China's up-and-coming social media.
NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014).
NICE is A Swaag-like picture-labelling & sharing social app that enables users to tag floating labels on their pictures in a fun and creative way.
Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day.
Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content.
Weishi - An introduction to China's VineChris Baker
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
NICE - China's answer to Instagram/SwaagChris Baker
Chinese social media goes niche in 2015.
This presentation provides an introduction to NICE ...another of China's up-and-coming social media.
NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014).
NICE is A Swaag-like picture-labelling & sharing social app that enables users to tag floating labels on their pictures in a fun and creative way.
Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day.
Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content.
Weishi - An introduction to China's VineChris Baker
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
Social Media (Web 2.0) marketing for beginnersrjoshi17
The Internet is the fastest-growing medium across the globe and Web 2.0 applications are the fastest-growing aspect of the Internet. Applications include blogs, social networks, wikis, and other interactive and collaborative innovations.Many uses are personal in nature, but businesses and non-profits are using them for both internal and external communications and marketers are eager to understand how to integrate them into marketing communications programs. The social media are particularly relevant in situations where marketers want to reach audiences quickly and directly, with lesser costs.
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Internet in China has entered the social media era, and Weibo is among the most influential social media site used in the country.
___
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
8. Is Weibo just a clone of Twitter or Facebook?? 140 words=0 distance Forward Forward your friend ’s 140w post to others Topic See the latest discussion topics Follow Whose 140w post you want to read? Follower Who read your post? Comment Express your opinion in different topics! Photo/Video/Music Share whenever you want! Weibo , a micro-blogging platform where users can share, broadcast and acquire information from there. They can access via WEB, WAP, Smart Phones tobuild their own community and use 140 words to update the message for instant sharing. Vote Set your own poll
9. Online marketing for international or national brands Management to build the brand relationship with public & staff Obtain information, comment and follow Government to communicate with public & improve civil service Media & journalists to obtain the source information and transmit the news Almost all CN,TW& HK celebrities Who is on SINA Weibo ？
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13. According to SINA Corporation Earnings Release on May 2011 TOTAL REGISTERED ACCOUNTS OVERSEAS REGISTERED ACCOUNTS HONG KONG REGISTERED ACCOUNTS NO. OF WEIBO POST PER DAY
14. Source ： 中國微博元年市場白皮書 2010 年 9 月 In terms of general users, the proportion of Male vs Female is 57% vs 43%; but for Active Users, Female occupied 65% while Male is only 35%. The peak hour of using Weibo is 2 3 :00 The ratio of “Sending Weibo” is 6.9% Aged between 12-31 are more concerned on Daily Status and Entertainment Aged between 32-41 are more concerned on Financial News
15. Market Share of Weibo Platform in 2010 Source ： iResearch 2010
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21. Harbour City: How to Get FANS on SINA Weibo? 1. Regular post with unique and interesting topics 2. Engage with the SINA Weibo users 3. Make use of the viral effect of SINA Weibo 4. Soft Selling 5. Crossover or joint promote with hot SINA Weibo account
22. 1.Regular Post with Unique & Interesting T opics a. Interesting topics and special topics b. Post at special time slot Love the Earth R elay5,134 reposts / ranked 6th Five Friday post 10,366 reposts / ranked 9th “ Good Night” ” Post “ Morning” Post Harbour City “ Afternoon Post”
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24. 3. Make use of the viral effect of Weibo 韓火火 小 P 老師 姚晨 楊千嬅 Interact with different verified and influential Weibo users - Online active accounts - Celebrity accounts
25. • Promote in an interesting and lively way, like an Online Magazine Tenant Event Road Show New Product Launches 4. Soft Selling
26. 5. Crossover or joint promote with hot SINA Weibo account a. Cross over with SINA on World Cup Event b. Cross over with HKTDC for HK Bookfair ‐ Official Online partner of HKTDC
27. Dual Sina Weibo Account?! ‐ Make use of the dual account of corporate and personal to maximize the viral effect! AdrianSiu and AdidasHK Floraland and HK Tourism Board chananna and ITHK Lady 嘉嘉 and Harbour City 梁芷珊 and 南華足球
28. SINA Weibo Enterprise Page Corporates who got the first trial accounts of SINA Weibo Enterprise
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30. Advantages of SINA Weibo Enterprise: Customized interface - to match different brands’ personalities & needs Front-end weibo main page Back-end admin tool Through the self-help admin tool you can: - Personalize the weibo page in an easy way - Select the module & customize the interface per corporate’s needs flexibly - Upfront the key message & followers’ favorable content on top of the page
37. Event Page duration: 1 month Weibo Posts from Official Partners Gather different relevant parties to discuss the show Count Down before Live Broadcast Adidas is all in Party
38. A widget box embedded with the discussion topic, to attract users to participate Display of the TVC Gather Posts from General Users Photo Album Adidas is all in Party
39. The Event page was embedded with Live Video Broadcast + Weibo Discussion Widget There were Over 7,000 viewers during the night (2 hours’ live broadcast) Adidas is all in Party
40. Real-time Weibo broadcasting screen has been set up to enhance interactions with audiences Near 10,000 Weibo Posts with #adidas is all in# on that night Adidas is all in Party
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46. 361 0 - 「多一度熱愛從這裡開始」 Promotional videos, weibo widget, and the winner list can be generated into the same page
50. Participants have to match 5 followees with 5 different activities All participant’s followees loaded from Weibo account Activities suggested with description To search their followees by their Weibo’s nickname New Zealand 100% Pure You
51. A post will be shown in the participant’s Weibo and notification will be sent to the invited followees Confirming the plan and finish registration process Re-direction to the official site New Zealand 100% Pure You
52. HSBC – hkYFi x SINA Weibo A tailor made Weibo widget is embedded on the main page, serving as a gateway to the section page Weibo Section on hkYFi event page – main page
53. HSBC – hkYFi x SINA Weibo Weibo post with related topics by Celebrities/bloggers are shown on the upper part An interactive game with attractive incentive to encourage the viewers to share related weibo Tag pages in different topics Users’ posts / comments are gathered on the lower part
