Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media And Seo

1,418 views

Published on

Published in: Technology, Design
  • Be the first to comment

Social Media And Seo

  1. 1. 24 February 2009 Social Media and SEO
  2. 2. Social Media & SEO <ul><li>What Is Social Media? </li></ul><ul><li>Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings . </li></ul><ul><li>-Wikipedia (so it must be true) </li></ul>
  3. 3. Social Media Categories: <ul><li>News Sharing Networking Bookmarking </li></ul>
  4. 4. Social Media & SEO <ul><li>How do I use social media for SEO benefit? </li></ul><ul><li>Should I use 3 rd party social media sites? </li></ul><ul><li>Should we build our own social media community? </li></ul>
  5. 5. SEO & Social Media <ul><li>3 rd Party Social Media Sites… </li></ul>
  6. 6. SEO & 3 rd Party Social Media Sites <ul><li>3 rd Party Social Media site stats: </li></ul><ul><li>Youtube has 258 Million Users – at least 50% of them log in weekly. </li></ul><ul><li>Facebook has over 100 Million Users – at least 50% of them log in DAILY! </li></ul><ul><li>Five of the top 10 fastest-growing Web brands are user-generated content sites. </li></ul><ul><li>Forty-five percent of adult Internet users have created content online. </li></ul><ul><li>Source: Ron Jones, “ Social Media Marketing 101” </li></ul><ul><li>Search Engine Watch. </li></ul>
  7. 7. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #1: Link-Building </li></ul><ul><li>News & Bookmarking Sites (digg, reddit, delicio.us, etc): </li></ul><ul><ul><li>These are typically direct links to your site from domains with strong page rank. </li></ul></ul><ul><ul><li>These links usually pass search engine value on to your site. </li></ul></ul>
  8. 8. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #1: Link-Building </li></ul><ul><li>Sharing Sites: (youtube, flickr): </li></ul><ul><ul><li>Each item submitted to these sites can have a link in the description field. </li></ul></ul><ul><ul><li>Most of these also let users link out to their own sites from their profile pages. </li></ul></ul><ul><ul><li>Often these links are “nofollow,” meaning they pass little to no search engine value. </li></ul></ul>
  9. 9. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #1: Link-Building </li></ul><ul><li>Networking Sites (facebook, myspace, twitter): </li></ul><ul><ul><li>Most social networking sites allow you to place a link to your website(s) from you profile page </li></ul></ul><ul><ul><ul><li>One link from one social media page won’t make much impact. </li></ul></ul></ul><ul><ul><ul><li>A link or few from each of your employees can add up. </li></ul></ul></ul><ul><ul><li>Often these links are also “nofollow.” </li></ul></ul>
  10. 10. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #1: Link-Building </li></ul><ul><li>Which sites do pass search engine value through their links? </li></ul><ul><ul><li>Here are a few: </li></ul></ul><ul><ul><li>1. Digg 2. Propeller 3. Flickr 4. Kirtsy 5. LinkedIn 6. Current 7. PostonFire 8. BloggingZoom 9. CoRank 10. Technorati </li></ul></ul><ul><ul><li>Source: http://www.searchenginejournal.com/social-bookmarking-sites-which-dont-use-nofollow-bookmarks-and-search-engines/5985/ . </li></ul></ul>
  11. 11. SEO Benefits of 3 rd Party Social Media sites: <ul><li>Benefit #2: </li></ul><ul><li>3 rd Party Social Media Pages can sometimes rank where your website cannot. </li></ul>
  12. 12. Optimizing Social Media for Popular or Competitive Terms
  13. 13. SEO Benefits of 3 rd Party Social Media sites: <ul><li>How do you do that? </li></ul><ul><li>Use targeted keywords when building titles, and submissions for these sites. </li></ul><ul><ul><li>Good: “Permanent Life Insurance vs Term Life Insurance” </li></ul></ul><ul><ul><li>Bad: “You should really read this interesting article” </li></ul></ul><ul><li>Participate in these communities beyond shameless self promotion (don’t be a social spammer). </li></ul><ul><li>Ask your friends, family, neighbors, cousins, neighbor’s cousins for diggs (or at least everyone in your office). </li></ul>
  14. 14. SEO & Social Media <ul><li>Branded Social Media Sites… </li></ul>
  15. 15. SEO & Social Media <ul><li>SEO Benefits of having your own Social Media Network </li></ul><ul><li>User Generated Content gives you large volume of content. </li></ul><ul><ul><li>More content = more chances to show up in search engines. </li></ul></ul><ul><ul><li>The content is free. </li></ul></ul><ul><li>Active users are likely to link back to their profiles. </li></ul><ul><li>More control over links, navigation, funneling people back to your main site. </li></ul>
  16. 16. Building a “branded” social media site: <ul><li>Nike+ </li></ul><ul><li>Online community for runners that allows users to connect with other runners in their area, share stats, running maps, etc. </li></ul><ul><li>SEO Stats: </li></ul><ul><ul><li>3,152 Pages indexed. </li></ul></ul><ul><ul><li>29,985 inbound links </li></ul></ul><ul><li>Each page on Nike+ links to nike.com, and the store locator. </li></ul>
  17. 17. Building a “branded” social media site: <ul><li>Should you build a branded social media site? </li></ul><ul><li>What is my goal? </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Education & Information </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><ul><li>Search Engine Rankings </li></ul></ul><ul><li>Would my customers gain value out of this site? </li></ul><ul><li>Do I have an audience large enough to justify the investment? </li></ul>
  18. 18. Building a “branded” social media site: <ul><li>I really want my own branded social network, but I can’t afford it… </li></ul>
  19. 19. Building a “branded” social media site: <ul><li>There are some great cost-effective Alternatives to building full-fledged “networks” for your brand: </li></ul><ul><li>User Forums allow your users to share insights about your products, tips, advice etc. </li></ul><ul><ul><li>Great compliment to tech-support (or sometimes a plausible replacement for tech support). </li></ul></ul><ul><ul><li>Forum posts often rank well on long-tail keywords </li></ul></ul><ul><ul><ul><li>i.e. “how do I sync my calendar with my Samsung instinct?” </li></ul></ul></ul><ul><ul><li>Typically low cost of entry, minimal tech resources to maintain. </li></ul></ul>
  20. 20. Building a “branded” social media site: <ul><li>Alternatives to building full-fledged “networks” for your brand: </li></ul><ul><li>Ning.com </li></ul><ul><li>An “out of the box” social network with user profiles, photos, “friends.” </li></ul><ul><ul><li>Organize events, discussion boards, etc. </li></ul></ul><ul><ul><li>Entry level is free, premium services are very inexpensive. </li></ul></ul><ul><ul><li>Ning pages do pass search engine value through links. </li></ul></ul>
  21. 21. John Grudnowski’s Favorite Ning:
  22. 22. Social Media & SEO <ul><li>Please share examples of brands using social media! </li></ul><ul><ul><li>Who is doing it right? </li></ul></ul><ul><ul><li>Who is doing/has done it wrong? </li></ul></ul><ul><li>Questions? Comments? </li></ul>

×