The document discusses strategies for using social media for marketing and business purposes. It provides statistics on internet and social media usage in New Zealand. It also outlines the key components of developing an effective social networking strategy, including defining objectives, focus, target demographics, branding consistently across platforms, choosing appropriate tools, gaining publicity, and monitoring results. The last section emphasizes the importance of actively engaging in communities to build followers and brand loyalty.

1. West Coast Social Media Workshop Session 1 April 2011

2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your objectives… … my aims.

3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Produce Market Distribute Diversify Develop brand loyalty Growth through word of mouth/advertising Pull marketing

4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – build it and they will come? produce market word of mouth Brand loyalty Small community saturation www. .com letterhead signage business cards advertising newsletter

5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Push marketing – push traffic to your site 3 500 000 or 83.1% of New Zealanders are internet users 915 000 of these users are using broadband (UFB -2010 rollout) http://www.internetworldstats.com/pacific.htm#nz

6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://icannwiki.org/Domain_Statistics .com domain names July 1998 – 1 879 734 .com domain names March 2003 – 22 626 562 Web statistics

7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: National Library web harvest 2010 http://bit.ly/aClg8r NZ second level domain statistics

10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Six degrees of separation? Social networking and rural communities

11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The social media spectrum

12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The SN egg timer

14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane