Session 3 in the Social Media workshop for Enterprise North Canterbury

1. West Coast Social Media Workshop Session 3 June 2011

2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR codes – link to microsites http://tingiz.com/

4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Long Tail Marketing – A World of Infinite Niches Generic Niche #hashtags

8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of audience are you talking to? Where is your audience?

9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of audience are you talking to? Creators – Active in social media and make wikis, blogs videos etc about their passions, your product or service Critics – Active in social media, comment on blogs, write reviews, rate stuff vocal on Twitter Collectors – Organise what they find into bookmarked sites and share via Twitter Joiners – Cluster around tools like Facebook, LinkedIn and share collective experiences Spectators (lurkers) – Avid readers of blogs, wikis but do not contribute, read reviews and make decisions based upon what they have read Inactives – Do not use the net…. http://www.forrester.com

10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.forrester.com/empowered/tool_consumer.html What kind of user is your audience?

11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of user is your audience?

12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.google.com/alerts Join the conversation – how else will you know what they are saying?

13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Join the conversation – how else will you know what they are saying? http://www.radian6.com/ http://socialmedia.alterian.com http://www.trackur.com/

14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How Others are Listening to Their Customers http://www.business-strategy-innovation.com/wordpress/2011/02/southwest-airlines-social-media-strategy/ http://bit.ly/kpNUfu

15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How Others are Listening to Their Customers http://mashable.com/2011/06/09/brands-twitter-success/

16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network

17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network

18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network

19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What is your benchmark? http://www.crazyegg.com/home2 http://www.google.com/analytics/ http://dakinane.com:2082

20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://feedjit.com/ What is your benchmark? http://clustrmaps.com/ http://www.revolvermaps.com/

21. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social network communities – different flavours www. .com

22. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane So how does it all work? You www. .com Internet

23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter - # example #spedchat 5010 new Twitter users introduced to dakinane - I now follow modelmekids Followed by 1023 Twitter users

25. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Making the communities work together – managing your input www. .com

26. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers… www. .com

27. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers…

28. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane