2011 westcoast-website1

460 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
460
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2011 westcoast-website1

  1. 1. Pink Floyd – Wish You Were Here 1975<br />Welcome to the machine<br />
  2. 2. Web Presence or not?<br />3 500 000 or 83.1% of New Zealanders are internet users<br />915 000 of these users are using broadband (UFB – 2010)<br />http://www.internetworldstats.com/pacific.htm#nz<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  3. 3. Web Presence or not?<br />Key findings from the WIPNZ 2008 survey<br />% of New Zealand Internet users browsing habits<br /><ul><li> 83% access information about products online
  4. 4. 60% purchase products online
  5. 5. 62% book travel online
  6. 6. 71% rate Internet higher as an information source than traditional media</li></ul>http://www.onlinemarketer.co.nz/internet-usage-behaviour-in-new-zealand/<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  7. 7. NZ second level domain statistics<br />Source: National Library web harvest 2010 http://bit.ly/aClg8r<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  8. 8. What is your customers’ demographic?<br />Statistics New Zealand data - 2009<br />http://www.stats.govt.nz/browse_for_stats/industry_sectors/information_technology_and_communications/hhold-use-of-ict/household-ict-2009-tables.aspx<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  9. 9. So why have a website?<br />Statistics indicate you should<br />Know the purpose of your website – it has to earn its keep<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  10. 10. Build it and they will come – but can they find it?<br />http://this.org/magazine/2009/09/24/net-neutrality/<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  11. 11. Build it and they will come – but can they find you?<br />http://sites.google.com/site/company_name <br />david@gmail.com; david@xtra.yahoo.com<br />The best web address you can have is the one that is most easily identifiable<br />and memorable for your customers - Domainz<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  12. 12. Domain name = continuity<br />http://domainz.net.nz<br />http://company_name.co.nz<br />employee@company_name.co.nz<br />david@company_name.co.nz<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  13. 13. Website costs<br /><ul><li> Internet connection – your monthly ISP charges
  14. 14. Domain Registration - $40 per year
  15. 15. Hosting costs – from $14 per month
  16. 16. Development costs – your time or money
  17. 17. Maintenance – your time or money – ongoing impact</li></ul>Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  18. 18. Website building options<br />Bespoke<br /> Self build – from scratch<br /> Self build – CMS or Template<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  19. 19. Website building options<br />http://www.domainz.net.nz/info.asp?menu=web_hosting&content=explain&page=getting_started<br />http://www.websitebuilder.co.nz/pricing-summary.html<br />http://www.youtube.com/websitebuildernz<br />http://www.dotsandcoms.co.nz/web-content-management-system-cms.asp<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  20. 20. Website launch<br />“...have a cigar, you’re gonna go far, fly high.”<br />Website set and forget?<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  21. 21. Website maintenance<br />“...it could be a monster, if we don’t pull together as a team.”<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  22. 22. How will you manage your web content?<br /> Budget – How much for start up and then for maintenance?<br />Staff – who will be responsible for what and how often?<br />Objectives – What are your aims for your website?<br />Focus – What are you promoting?<br />Demographic – Who are you targeting?<br />Branding – Ensure you brand consistently – re-branding opportunity?<br />Tools – Which web design toolsbest suit your objectives?<br />Publicity – How will you build awareness of your site?<br />Results – How will you monitor your investment’s performance?<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  23. 23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />

×