Uploaded byDavid Kinane
2018 west coast_creating_multimedia_content
The document discusses strategies for creating effective multimedia content and managing social media campaigns. It provides tips for taking good photos with a phone by following rules of composition, lighting and using tools like rule of thirds. Specific advice is given for lighting indoor and outdoor photos. Guidelines are presented for creating engaging "flat lay" photo compositions and video content to drive social media engagement. Methods are outlined for editing images and presenting an appealing Instagram feed.
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- 6. david@dakinane.com 5 point socialmedia plan Managing a Social Media campaign Have clear goals Why would anyone share? Tell a story quickly Create visual impact Have a plan – stick to it Emotional response Information at the right time Promoting others Know what to say Post regularly - predictably Plan content in advance Tailor content Drive website traffic Create a bigger presence Set limits Use relevant images Use video 1 = 1000!
- 7. david@dakinane.com Can a phonereally take good photos?
- 8. david@dakinane.com Can a phonereally take good photos?
- 9. david@dakinane.com Can a phonereally take good photos?
- 10. david@dakinane.com Can a phonereally take good photos?
- 11. david@dakinane.com Two simple rules LightingComposition Time of day Relationship to you Artificial Paralells Angle Rule of thirds
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- 24. david@dakinane.com Choose and objectto photograph then: • Compose a photo using rule of thirds, add some props • Do variations for different platforms 16:9/Square • Don’t forget parallels and parallax • “De-clutter” the background • Consider your tonal range – complimentary colours • Repeat the exercise, consider how you could change the angle, your position, its location to improve/alter the image
- 25. david@dakinane.com Using the sun Warmtones soft light Long shadows Warm tones soft light Long shadows Cool tones Harsh light Short shadows DawnDusk 3-4 hours after 3-4 hours before
- 26. david@dakinane.com Using the sun Strongside shadowStrong side shadow Object masks shadowObject masks shadow
- 27. david@dakinane.com Using the sun Usewhite foam board To soften the shadows and “fill” in the dark side with more light
- 28. david@dakinane.com Taking photographs inside WarmCool Mix light sources
- 29. david@dakinane.com Lighting indoors 75% power Sidelight 25% power Fill light/reflector 100% power Overhead light Soften the light with diffusers Rosco, Tracing paper, baking parchment
- 30. david@dakinane.com Lighting indoors 75% power Sidelight 25% power Fill light/reflector 100% power Overhead light
- 31. david@dakinane.com “Flat Lay” layoutprinciples 1. Overhead shot 2. Make the composition look “casual” 3. Use composition rules 1. Rule of thirds 2. Leading lines 4. Use daylight or daylight lights 5. Use of plants is very in! 6. Its OK to let objects bleed out of frame
- 32. david@dakinane.com April 2018 Algorithmupdates How Instagram rewards content 1. Flat layout content is very popular = engagement = likes/comments 2. Video content 3. Response to comments within 60 minutes of posting 4. 5 unique hash tags – mix up your tags too – Use groups to manage 5. Follow hashtags 6. Build a community – engage with it
- 33. david@dakinane.com “Flat Lay” layoutprinciples
- 34. david@dakinane.com Choose some objectsand create a flat lay composition • Use rule of thirds to lay out • Use leading lines • Repeat the exercise, consider how you could change the angle, your position, its location to improve/alter the image
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- 38. david@dakinane.com Presenting your Instagramfeed Preview app
- 39. david@dakinane.com Creating and editinggreat videos
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