2011 westcoast-website3

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2011 westcoast-website3

  1. 1. Thoughts - Reflections<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  2. 2. Invest money or time?<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  3. 3. Six degrees of separation?<br /> Social networking and rural communities <br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  4. 4. Some Twitter statistics<br /><ul><li> Twitter 49th most visited site in NZ
  5. 5. 37% users get Twitter by phone
  6. 6. 65% of users under 25
  7. 7. 53% of users are women
  8. 8. 25% of Twitter users 25-34
  9. 9. 35 % of Twitter users are urban</li></ul>http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  10. 10. Pull marketing<br />Produce<br />Market<br />Diversify<br />Distribute<br />Growth through word of mouth/advertising<br />Develop brand loyalty<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  11. 11. Pull marketing online – and the static website<br />produce<br />letterhead<br />signage<br />market<br />business cards<br />advertising<br />newsletter<br />word of mouth<br />.com<br />www.<br />Brand loyalty<br />Small community<br />saturation<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  12. 12. Social Networking and “Push Marketing”<br />.com<br />www.<br />You<br />Internet<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  13. 13. Making the communities work together<br /> – managing your input<br />.com<br />www.<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  14. 14. Develop a social networking strategy<br />Staff – who will be responsible for what and how often?<br />Objectives – What is your aim?<br />Focus – What are you promoting?<br />Demographic – Who are you targeting?<br />Branding – Ensure you brand consistently over all tools<br />Tools – Which SN tools best suit your objectives?<br />Publicity – How will you build your profile?<br />Results – How will you monitor your SN performance?<br />To be successful you have to be an active member of your communities!<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  15. 15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />

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