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2014 DSUC digital marketing
The document discusses why focusing on digital marketing is important. It notes that digital channels like blogs and social media have seen extremely rapid growth and adoption rates. The presentation emphasizes that communication with customers through digital channels will be important for future marketing strategies. It stresses developing a strategic plan and commitment to digital media, with a focus on engaging content and customer interaction through platforms like Facebook.
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Similar to 2014 DSUC digital marketing
2014 DSUC digital marketing
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- 2. @AndrewMagnus Why do we need to focus on digital marke&ng? Magnus Kris+ansen Adver&sing manager Inpublish AS www.facebook.com/magnus.kris&ansen @AndrewMagnus www.linkedin.com/in/magnuskris&ansen
- 3. 1. Trends 2.Digital channels 3. Promo sites 4. Facebook 5. TwiKer @AndrewMagnus
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- 6. The 90s We ”surf” the internet The 2000s @AndrewMagnus We search for informa&on
- 7. The 2010s The first trend: @AndrewMagnus We communicate with each other
- 8. The second trend: @AndrewMagnus Faster development than before How quickly these media reached 50 million users Radio – 38 years TV – 13 years Internet – 4 years Ipod – 3 years Facebook -‐ 200 million users in 9 months!!
- 9. @AndrewMagnus • Many of us interact with blogs on a daily basis in one way or another • Blogs have become a big part of the online experience • 33.9 million new blogs being created every month
- 10. The third trend: @AndrewMagnus Storytelling – content is important!
- 11. The fourth trend: Second screen service @AndrewMagnus
- 12. @AndrewMagnus The fi:h trend: Mobile – short, quick and engaging messages
- 13. @AndrewMagnus Which marke+ng channels will be important in the future?
- 14. @AndrewMagnus Communication withdigital channels
- 15. @AndrewMagnus Promo site– sales and floortraffic
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- 17. @AndrewMagnus Blog –content marketing
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- 29. @AndrewMagnus COMMITMENT •Personal commitment – find those truly passionate about the use of new media • Organizational commitment – create a strategy for the use of new media
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- 31. • Facebook has over 1 200 000 000 ac&ve users worldwide • 80% want to like their favorite brands and companies on Facebook • 23% checking Facebook more than 5 &mes a day • Unique adver&sing opportuni&es and segmenta&on tools • Streamlined tools for analysis and measurement • IMPORTANT! Develop a strategy! @AndrewMagnus
- 32. @AndrewMagnus Facebook strategicplanning STRATEGIES 1. Design and involvement 2. Content 3. Handling 4. Marketing 5. Analysis 6. Progress
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- 35. @AndrewMagnus Nostalgia Elegance Customer contribute
- 36. @AndrewMagnus Have fun Be crea&ve Show the stores
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- 39. # = ”subject peg” @AndrewMagnus
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- 47. @AndrewMagnus Summary 1.It's all about the customer 2. Take ownership and create fantas&c content 3. Communicate with your customers– listen and learn 4. Trial and error 5. Analysis and change
- 48. @AndrewMagnus Thank youJ How did you like this presenta&on?