This document discusses strategies for integrating email and social media. It begins with an introduction to the presenters and StrongMail. It then discusses how people engage with different communication channels like email and social media. The rest of the document outlines 10 strategies for creating value through integration, such as making content easy to share and providing incentives. It also discusses the benefits of integration, like increasing reach. The document concludes with a case study of how Tourism Queensland used integrated email and social media campaigns to acquire new subscribers and social media followers.