The document discusses strategies for using social media for communications. It recommends choosing social media tools based on goals and audience. It also discusses using RSS feeds and aggregation websites to curate content from various sources and distribute it across social networks. The document also recommends linking social media accounts to help manage workflows and automate notifications when new content is posted.

1. Geraldine Social Media Workshop Session 6 September 2011

2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Communications strategy…..

3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Communications strategy….. Not every tool is appropriate. Choose your tools based on Your social networking goals Know where your audience congregates!

4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pay it forward - aggregation = RSS Really Simple Syndication

5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pay it forward - aggregation http://netvibes.com http://google.com/ig In short, the information is pushed to you. From here you sift information and push it out to your social networks

6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Listen and Personalise Real time keyword search widget in Netvibes

7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Listen and Personalise

8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Listen and Personalise

9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Listen and Personalise RSS Really Simple Syndication

10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Managing Content - Distribution

11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Managing Content - Distribution http://www.addthis.com/

12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Managing Content - Distribution <!-- AddThis Button BEGIN --> <div class=&quot;addthis_toolbox addthis_default_style &quot;> <a class=&quot;addthis_button_preferred_1&quot;></a> <a class=&quot;addthis_button_preferred_2&quot;></a> <a class=&quot;addthis_button_preferred_3&quot;></a> <a class=&quot;addthis_button_preferred_4&quot;></a> <a class=&quot;addthis_button_compact&quot;></a> <a class=&quot;addthis_counter addthis_bubble_style&quot;></a> </div> <script type=&quot;text/javascript&quot;>var addthis_config = {&quot;data_track_clickback&quot;:true};</script> <script type=&quot;text/javascript&quot; src=&quot;http://s7.addthis.com/js/250/addthis_widget.js#pubid=ra-4d9f6b0e242913aa&quot;></script> <!-- AddThis Button END -->

13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Remember the spaghetti?

14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Communications strategy….. So how often should I...? Linking accounts is the key to managing your social network strategy Automating regular tweets to push traffic to your website www. .com

15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Linked accounts help manage workload Content uploaded to Linked account notifies Content uploaded to Linked account notifies Content uploaded to Linked account notifies Content updated on Linked account notifies Linked account notifies Any Tweet

16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane