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Social Mobile
Rogier van den Heuvel
Chief Commercial Officer
rvandenheuvel@ebuddy.com
MMA Forum Singapore
eBuddy is the
world’s largest
independent IM
provider
March 2011
• All mobile devices and web
• On 40+ operator’s portal
• Mobile Platform support:
- J2ME
- iPhone
- Android
- WAP
 19.5M Unique Mobile users per
month
 15M Unique Web users per month
 17B Messages processed per month
 > 120M Mobile APP Downloads
 > 2.4M Facebook Fans
 230M unique user accounts ever
FACTS
Blogs
YouTube
LinkedIn
App Stores
How is Social Media used
on mobile by eBuddy?
Jobvite
Facebook
Twitter
The Importance of
brands on Facebook
- Brand Awareness
- Loyalty
- Event Activation
- Product Promotion
- Entertainment
9,000 new fans
every day!
• Brand Listings....
• Where do we stand....
Product Brands fan page
rankings on Facebook
1. YouTube 36,214,026
2. Coca Cola 28,704,291
3. Starbucks 22,552,612
4. Oreo 20,309,169
5. Red Bull 19,576,120
....
26. Google Chrome 6,121,133
....
44. Skype 3,166,572
....
56. eBuddy 2,431,148
....
73. Heineken 1,635,895
....
89. Bacardi 702,066
....
92. Yahoo Messenger 602,559
Source: fanpagelist 30.05.11
App stores
How are they Social?
- Transparent
- Reviews
- Ranking
- Perception
eBuddy is downloaded
120M times
10
There are already 58 app stores with
even more on the horizon…
Source: Distimo
Device
Manufacturers
OS Manufacturers
IndependentsOperators
85M downloads on GetJar;
second most popular app
ever
3.5M downloads in the
Android Market; most
popular aggregated IM app in
all 77 countries
10M downloads in the iTunes
store; most popular
aggregated IM application
10M downloads in the OVI
store; most downloaded
IM app
Second most popular app
ever on GetJar
so…….Mobile is Social!
Social Media is:
-Very Viral: reach many people
-Create brands (awareness) +
Fans
-Fast: reach many people fast
-Easy to do
-Free (at least cheap)
2009
2010
2011
eBuddy’s mobile
revenue is continuously
growing
UK
Indonesia
The ad revenues in the emerging markets
are higher than you might expect
Average mobile eCPM for eBuddy
eBuddy serves
2,5b ads
per month
Ads are served in
200+
countries
worldwide
Mobile Advertising is happening…
Changing industry trends
• High smartphone and data penetration
- 42% of postpaid customers have smartphone
- 51% postpaid customers have a data product
• Smartphones and new ‘apps’ change customer
behavior
- New apps on smartphones driving SMS and voice to data substitution
- Early adaptors show high smartphone penetration, strong data usage
growth and substantially less SMS usage
• Changing customer behavior negatively impacting
SMS and voice revenues
Free
Rich media messaging
Cross platform messaging
Phone address book = social
graph
Mobile only
Very easy to use
Always online
Reliable
SMS
Instant
Messaging
Brand New: eBuddy XMS
launched globally
Do more than SMS
20
2011: Smartphones messengers are hugely popular
Mobile Marketing AssociationMobile Marketing Association MMA Forum Singapore
21
2011: Smartphones messengers are hugely popular
MMA Forum Singapore
Scan phonebook, Facebook contacts
Invite friends also via SMS and mail
Contact Blocking
Chat / text with friends
Send / read indicator
Emoticons
Picture sending
Group chat
Video sharing
Web companion
……more to come
•Chat / text with friends
• Send / read indicator
•Scan phonebook & Facebook contacts
• Invite friends also via SMS and email
• Contact blocking
• Emoticons
• Picture & video sharing
• Group chat
• Web companion
•……more to come
Why is a eBuddy
XMS a social app?
Thank You from the
eBuddy team

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2011 june mobile app world (targeting mobile advertising) london

  • 1. Social Mobile Rogier van den Heuvel Chief Commercial Officer rvandenheuvel@ebuddy.com
  • 2. MMA Forum Singapore eBuddy is the world’s largest independent IM provider
  • 3. March 2011 • All mobile devices and web • On 40+ operator’s portal • Mobile Platform support: - J2ME - iPhone - Android - WAP  19.5M Unique Mobile users per month  15M Unique Web users per month  17B Messages processed per month  > 120M Mobile APP Downloads  > 2.4M Facebook Fans  230M unique user accounts ever FACTS
  • 4. Blogs YouTube LinkedIn App Stores How is Social Media used on mobile by eBuddy? Jobvite Facebook Twitter
  • 5. The Importance of brands on Facebook - Brand Awareness - Loyalty - Event Activation - Product Promotion - Entertainment
  • 7. • Brand Listings.... • Where do we stand.... Product Brands fan page rankings on Facebook 1. YouTube 36,214,026 2. Coca Cola 28,704,291 3. Starbucks 22,552,612 4. Oreo 20,309,169 5. Red Bull 19,576,120 .... 26. Google Chrome 6,121,133 .... 44. Skype 3,166,572 .... 56. eBuddy 2,431,148 .... 73. Heineken 1,635,895 .... 89. Bacardi 702,066 .... 92. Yahoo Messenger 602,559 Source: fanpagelist 30.05.11
  • 8. App stores How are they Social? - Transparent - Reviews - Ranking - Perception
  • 10. 10 There are already 58 app stores with even more on the horizon… Source: Distimo Device Manufacturers OS Manufacturers IndependentsOperators
  • 11. 85M downloads on GetJar; second most popular app ever 3.5M downloads in the Android Market; most popular aggregated IM app in all 77 countries 10M downloads in the iTunes store; most popular aggregated IM application 10M downloads in the OVI store; most downloaded IM app
  • 12. Second most popular app ever on GetJar
  • 13. so…….Mobile is Social! Social Media is: -Very Viral: reach many people -Create brands (awareness) + Fans -Fast: reach many people fast -Easy to do -Free (at least cheap)
  • 15. UK Indonesia The ad revenues in the emerging markets are higher than you might expect Average mobile eCPM for eBuddy
  • 16. eBuddy serves 2,5b ads per month Ads are served in 200+ countries worldwide Mobile Advertising is happening…
  • 17. Changing industry trends • High smartphone and data penetration - 42% of postpaid customers have smartphone - 51% postpaid customers have a data product • Smartphones and new ‘apps’ change customer behavior - New apps on smartphones driving SMS and voice to data substitution - Early adaptors show high smartphone penetration, strong data usage growth and substantially less SMS usage • Changing customer behavior negatively impacting SMS and voice revenues
  • 18. Free Rich media messaging Cross platform messaging Phone address book = social graph Mobile only Very easy to use Always online Reliable SMS Instant Messaging Brand New: eBuddy XMS launched globally
  • 20. 20 2011: Smartphones messengers are hugely popular Mobile Marketing AssociationMobile Marketing Association MMA Forum Singapore
  • 21. 21 2011: Smartphones messengers are hugely popular MMA Forum Singapore Scan phonebook, Facebook contacts Invite friends also via SMS and mail Contact Blocking Chat / text with friends Send / read indicator Emoticons Picture sending Group chat Video sharing Web companion ……more to come •Chat / text with friends • Send / read indicator •Scan phonebook & Facebook contacts • Invite friends also via SMS and email • Contact blocking • Emoticons • Picture & video sharing • Group chat • Web companion •……more to come Why is a eBuddy XMS a social app?
  • 22. Thank You from the eBuddy team

Editor's Notes

  1. Storyline: <number>
  2. Storyline: Introduction of eBuddy <number>
  3. <number>
  4. <number>
  5. <number>
  6. <number>
  7. <number>
  8. Story line: - We’re present in all big appstores - GetJar is the main source of downloads, 81M downloads. OVI 10M, Appstore 9M - eBuddy is the most popular aggregated IM app in all 77 countries in the Android market - eBuddy is the highest ranked independent IM app in 42 out of 69 countries <number>
  9. <number>
  10. Story line: <number>
  11. Story line: On Getjar we have 81M downloads (March 2011), 2nd place after facebook iPhone Appstore: Number 37 in Social Networking <number>
  12. <number>
  13. <number>
  14. <number>
  15. <number>
  16. <number>
  17. We have seen nothing yet when it comes to messaging On smartphones the messaging experience can be improved a lot over sms Messsges to groups Multimedia messaging Perception is free (no charge per message) Penetration of smartphones is increasing quickly so more people have it The new communication wave has just started: very popular services like: BBM, whatsapp, pingchat, Viber Tango etc There was no name yet for this kind of messaging so we named it XMS, the successor of SMS Currently testing our product in NL on iphone and andoid. Adding BB next month and more platform soon after. We are going to leverage our position in IM to build a big XMS network much like Microsoft did with MSN ;-) <number>
  18. We have seen nothing yet when it comes to messaging On smartphones the messaging experience can be improved a lot over sms Messsges to groups Multimedia messaging Perception is free (no charge per message) Penetration of smartphones is increasing quickly so more people have it The new communication wave has just started: very popular services like: BBM, whatsapp, pingchat, Viber Tango etc There was no name yet for this kind of messaging so we named it XMS, the successor of SMS Currently testing our product in NL on iphone and andoid. Adding BB next month and more platform soon after. We are going to leverage our position in IM to build a big XMS network much like Microsoft did with MSN ;-) <number>
  19. <number>