eBuddy is a large independent instant messaging provider that processes over 17 billion messages per month from its 230 million registered users. It has over 120 million mobile app downloads and 2.4 million Facebook fans. eBuddy uses social media like Facebook, YouTube, and app stores to promote its messaging platform and drive awareness of its brand. It has seen strong and continuous growth in mobile revenue in recent years. eBuddy's new XMS app combines features of instant messaging, social networking, and SMS into a single cross-platform messaging service.

1. Social Mobile
Rogier van den Heuvel
Chief Commercial Officer
rvandenheuvel@ebuddy.com

2. MMA Forum Singapore
eBuddy is the
world’s largest
independent IM
provider

3. March 2011
• All mobile devices and web
• On 40+ operator’s portal
• Mobile Platform support:
- J2ME
- iPhone
- Android
- WAP
 19.5M Unique Mobile users per
month
 15M Unique Web users per month
 17B Messages processed per month
 > 120M Mobile APP Downloads
 > 2.4M Facebook Fans
 230M unique user accounts ever
FACTS

4. Blogs
YouTube
LinkedIn
App Stores
How is Social Media used
on mobile by eBuddy?
Jobvite
Facebook
Twitter

5. The Importance of
brands on Facebook
- Brand Awareness
- Loyalty
- Event Activation
- Product Promotion
- Entertainment

6. 9,000 new fans
every day!

7. • Brand Listings....
• Where do we stand....
Product Brands fan page
rankings on Facebook
1. YouTube 36,214,026
2. Coca Cola 28,704,291
3. Starbucks 22,552,612
4. Oreo 20,309,169
5. Red Bull 19,576,120
....
26. Google Chrome 6,121,133
....
44. Skype 3,166,572
....
56. eBuddy 2,431,148
....
73. Heineken 1,635,895
....
89. Bacardi 702,066
....
92. Yahoo Messenger 602,559
Source: fanpagelist 30.05.11

8. App stores
How are they Social?
- Transparent
- Reviews
- Ranking
- Perception

9. eBuddy is downloaded
120M times

10. 10
There are already 58 app stores with
even more on the horizon…
Source: Distimo
Device
Manufacturers
OS Manufacturers
IndependentsOperators

11. 85M downloads on GetJar;
second most popular app
ever
3.5M downloads in the
Android Market; most
popular aggregated IM app in
all 77 countries
10M downloads in the iTunes
store; most popular
aggregated IM application
10M downloads in the OVI
store; most downloaded
IM app

12. Second most popular app
ever on GetJar

13. so…….Mobile is Social!
Social Media is:
-Very Viral: reach many people
-Create brands (awareness) +
Fans
-Fast: reach many people fast
-Easy to do
-Free (at least cheap)

14. 2009
2010
2011
eBuddy’s mobile
revenue is continuously
growing

15. UK
Indonesia
The ad revenues in the emerging markets
are higher than you might expect
Average mobile eCPM for eBuddy

16. eBuddy serves
2,5b ads
per month
Ads are served in
200+
countries
worldwide
Mobile Advertising is happening…

17. Changing industry trends
• High smartphone and data penetration
- 42% of postpaid customers have smartphone
- 51% postpaid customers have a data product
• Smartphones and new ‘apps’ change customer
behavior
- New apps on smartphones driving SMS and voice to data substitution
- Early adaptors show high smartphone penetration, strong data usage
growth and substantially less SMS usage
• Changing customer behavior negatively impacting
SMS and voice revenues

18. Free
Rich media messaging
Cross platform messaging
Phone address book = social
graph
Mobile only
Very easy to use
Always online
Reliable
SMS
Instant
Messaging
Brand New: eBuddy XMS
launched globally

19. Do more than SMS

20. 20
2011: Smartphones messengers are hugely popular
Mobile Marketing AssociationMobile Marketing Association MMA Forum Singapore

21. 21
2011: Smartphones messengers are hugely popular
MMA Forum Singapore
Scan phonebook, Facebook contacts
Invite friends also via SMS and mail
Contact Blocking
Chat / text with friends
Send / read indicator
Emoticons
Picture sending
Group chat
Video sharing
Web companion
……more to come
•Chat / text with friends
• Send / read indicator
•Scan phonebook & Facebook contacts
• Invite friends also via SMS and email
• Contact blocking
• Emoticons
• Picture & video sharing
• Group chat
• Web companion
•……more to come
Why is a eBuddy
XMS a social app?

22. Thank You from the
eBuddy team