Xiaomi is a Chinese electronics company founded in 2010 that has become the top smartphone seller in China, with a 15.8% market share in 2014. It has an e-commerce distribution model and sells high-quality, low-cost smartphones and other devices. Xiaomi sold over 60 million smartphones in 2014 and aims to sell 80-100 million in 2015, using social media for free marketing and its MIUI Android-based operating system to differentiate its products.

1. Presented By: Nitin Kolapkar

2. Background of the Xiaomi
Founded in
2010
Headquarters
at Beijing,
China
Key Product:
Smartphones
Revenue
US $ 12
Billion (2014)
15.8%
Market
Share- Leader
in China

3. Business Model
We are
Mobile
Internet
Company
Value
Proposition
Best
Advantage
of
Technology
Redefining
Android
Using
Official App
Collection
MIUI
Target to
sell 80-100
million
Smartphone
s in 2015

4. Xiaomi Annual Smartphone Sale
7.2
18.7
60
100
0
20
40
60
80
100
120
2012 2013 2014 2015E
Inmillions
Sales

5. 26.5
14
0
5
10
15
20
25
30
Xiaomi Apple & Google Play
Inmillions
Quarterly Annual App Download Per Devise

6. Typical Value Proposition
Attractive Devices in low cost
Social Media- Costless hype machine
e-commerce distribution model
Own online MI Store for efficient
distribution and service

7. Key Products

9. Positioning Against Competitors
Exclusivity:
Uniqueness
with
Affordability
User
Engagement:
Community
Breed Loyalty
Social Media:
Costless Hype
Exclusively
available Online

10. Ability to tap in
Developing Markets
Best User Interface
system in the world
Unique User
Experience with
Vertically Integrated
Hardware and Platform
Positioning Against Competitors

14. Parameters Redmi note 2 Lenovo K3 note
Price 8999.00 9999.00
Battery Capacity
(mAh)
3060 2900
Processor
2GHz octa-core 1.7GHz octa-core
Operating System Android 5.0 Android 5.0
RAM 2GB 2GB
Processor make MediaTek Helio X10 MediaTek MT6752
Skin MIUI 7 Vibe UI