Xiaomi began as a software company creating customized Android-based operating systems and gained popularity with over 30 million users of its MIUI software by 2014. It then expanded into hardware production, launching its first smartphone in 2011. While Xiaomi's user interface was inspired by Apple, leading to controversy, the company has grown to become the 4th largest smartphone manufacturer in China and now also produces smart TVs, routers, power banks and headphones, challenging Samsung and Apple in various product categories beyond smartphones.

1. From a local software
company to an international
market influencer: Xiaomi’s
success story
- By Yashraj Kakkad
TechProbeX.com

2. WHAT YOU’LL
LEARN:

3. 1. Introduction to Xiaomi
2. How Xiaomi began its journey
3. How Xiaomi entered the hardware
market
4. Xiaomi goes beyond smartphone
industry
5. Xiaomi-Apple controversy

4. FIRST, A BRIEF
INTRODUCTION OF
XIAOMI

5. Xiaomi is a Chinese company, founded by
Lei Jun and headquartered in Beijing.

6. It is ranked 4th amongst the smartphone
manufacturers of China and has
influenced international markets to a great
extent.

7. It defeated Samsung in terms of sales in
the second quarter of 2014 in China!

8. Though it is not yet known in some-parts
of European countries, it has set its foots
on China, Malaysia, Singapore, India and
Indonesia.

9. HOW XIAOMI
STARTED ITS
JOURNEY

10. Xiaomi began as a software company
creating custom ROM based on Android,
named MIUI.

11. They made MIUI available for all, even
non-developers stating that their aim was
to improvise Android and provide users
the features they didn’t have before.

12. MIUI was quite related to Apple’s UI,
having features such as cloud backup and
music player. (They even had their own
app store!)

13. This led to a controversy, where Apple
openly accused Xiaomi claiming that they
copied Apple’s UI. (More on that later)

14. As a result of tremendous spread, at the
end of 2014, Xiaomi could brag of having
over 30 million MIUI users worldwide.

15. XIAOMI STARTED
PROGRESSING

16. While rocking the floors of the software
industry, Xiaomi decided to try their hands
in the hardware market.

17. In 2011, Xiaomi launched Mi One, their
first ever Android smartphone, which was
a good one in its range.

18. This continued as Xiaomi manufactured
Mi2, Mi3, Mi4, Redmi 1s and many other
smartphones.

19. APPLE-XIAOMI
CONTROVERSY

20. As talked about earlier, Xiaomi is accused
of copying Apple’s UI (User Interface),
which took years to develop.

21. However, Hugo Barra, the Vice-President
of Xiaomi global, refused to accept the fact
saying that they just took their design as an
inspiration.

22. IT’S NOT JUST
SMARTPHONES
NOW

23. Today, Xiaomi manufactures Smart TVs,
Wi-Fi Routers, Power Banks,
Headphones etc., giving a direct challenge
to Samsung and Apple.

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