Xiaomi is a Chinese private company that is the 3rd largest smartphone maker in the world. It designs, develops, and sells smartphones, mobile apps, laptops and other electronic devices. The company was founded in 2010 and has a large market share in China and India. Xiaomi produces high-quality, low-cost products and relies on word-of-mouth advertising rather than traditional branding. It faces threats from increasing competition and potential issues expanding globally or changing its business model.

1. CompanyProfile:
Xiaomi isa chinabasedprivate mobile manufacturercompany,havingheadquarterinBeijing.Itis3rd
largest Smartphone makerinthe world.Xiaomi designs,developandsell smartphones,mobile
apps,laptopsandother electronicdevices. CompanystartedinAugust2010 (7 Yearsago) andhaving
a large marketshare inthe china andIndianmarket.
Strengths:
 The Xiaomi hasthe veryexperience workforce as the companyhavinglotsof employee
whohavingworkexperience withleadingMNC’slikeApple’Samsung,Microsoft,Google &
Yahoo.
 Companyisprovidingthe bestproductinverylessprices.
 Xiaomi phonesare manufacturedbyFoxconn,The worldlargestmobilephone
manufacturer.Foxconnisthe companymanufacture the iPhone andthe otherhandsetsof
some bigcompanieslike Samsungand Lenovo
 The company wasnot havinga single store inthe world,despite the companysellstheir
phone onthe online marketinSingapore ChinaandIndia.
 Xiaomi – Xiao:A mountainRice andmi:Missionimpossible, thisisthe tagline of the
company.
 The company ishavingeconomical sellingprice andthe goodqualityproduct.
 The company havingsome strongmanagementteamaswell asdirectconsumers
 The company’sproductare highendspecification.
 It isnot usingthe traditional methodof advertising(likecompanyisnothavinganykindof
brand ambassadorinChinaor abroad) insteaditbelieve inword of mouth advertising.
Opportunity:
 Explore the newandexistingmarkettoexpendthe exhibitionof the product.
 Now the company is on the topand can expanditsbusinessacrossworld,there are lotsof
countriesneededthiskindof product.
 Companyshouldlookfornewandemergingglobal market
 Companyshouldintroduce newspecificationandapplicationinthe smartphone.
 As the companyisin the profitalways,shouldgive timetoR&D team.
Threats:
 As the mostof the companyemployeesare JOBswitchers,itmightbe threatenforthe
company.
 Nowthe companyis facingthe strict governmentrulesEspeciallyinIndia.Itonthe Security,
manufacturingandtransportationof the product.
 Companyisnowproducingsome kindof bags andt-shirtwhichmightbe affectitscore work
of the company.
 Companywill face lotsof competitionsinthe future asthere are manyprofessional
companiespresentinthe market.
 Companyison the top of the online business,butif itwantto increase itssellsshouldopen
some offline storesinthe market.
 Yet there are lotsof companywhoprovidingthe new specificationatveryeconomical rates.

2. Weakness: Social Factors
 Companyisfacinglotsof problemintheirsecurityfeatures.
 The company isfacingissueslike,copyof model andsoftware of renownedcompanies.
 Companyisnot havingthe offline store orownservice centre that’swhyisnot able to
target lotsof urban populationof developedcountry
 Brand Value isnotwiththe company.
 Lots of phone isexplodingwhichcreate negativeimpressioninthe customers.
Political:
 All Xiaomi productsare manufacturedinChinaitself,now daysmany countrieshasshowing
theirconstrainttoChinese companies,whichmayaffectthe companygrowth.
 It may create a political issue incountrieslikeIndiaandSingapore.
 As the Xiaomi calledasThe “Apple of China”,Due tosome political influence,whichmay
increase sale of Xiaomi productinchina
Economic:
 Increasedlabourcostinchina mayincrease the productcost of Xiaomi.
 Rate of currencyexchange mayalsoaffectthe cost of the product.
Social:
 It may affectthe sale of Xiaomi productwhere ever Chinese productsare boycottbythe
society.
 Increasingpopularityof mobile devicesandtheirusage forincreasingnumbersof personal
and professional purposesisamajorsocial trendthat encouragesthe consumptionof
productsofferedby Xiaomi.
 There are hundredsof thousandsof mobile applicationsthatcanbe usedfor
communication,recreation,planningandworkpurposesandSamsungsmartphoneshave
provedtobe effective platformsforusingsuchmobile applications.
Technology:
 NowadaysXiaomi known asinnovationcentre acrossthe globe.
 Xiaomi havingthe bestandexperiencedemployeesintheirR&Dteamfor developingbest
technology.
