Innovations in Mobile
Social Media
Rogier van den Heuvel
VP Worldwide Sales
eBuddy is the
world’s largest
independent IM
provider
Blogs
YouTube
LinkedIn
App Stores
Key insight in innovations
In Social Media
Jobvite
Facebook
Twitter
The Importance of
brands on Facebook
- Brand Awareness
- Loyalty
- Event Activation
- Product
Promotion
- Entertainment
9,000 new fans
every day!
• Brand Listings....
• Where do we stand....
Product Brands fan page
rankings on facebook
1. YouTube 26.265.397
2. Coca Co...
- Communication
- News
- Crisis Management
- Customer Care
- Product Updates
- Communication
- News
- Crisis Management
- ...
The explosion of Twitter
175M Accounts Worldwide
- Cross Promotion
- Loyal Users
- Think Viral
- Dedicate Resources
How did we grow?
App stores
How are they Social?
- Transparent
- Reviews
- Ranking
- Perception
eBuddy is downloaded
110M times
Nokia OVI
(J2ME)
9/16/139/16/13GetJar
(J2ME)
eBuddy
website
(J2ME)
76M downloads on GetJar;
second most popular app
ever
2.2M downloads in the
Android Market; most
popular aggregated IM app...
So…Brands should use
(Mobile) Social Media !
- Very Viral: reach many people
- Create brands (awareness) +
Fans
- Fast: re...
Thank You from the eBuddy
Social Media team
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2011 January - M-days, Frankfurt: Future of social media: Innovations in Mobile Social Media

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  • Storyline:
  • Storyline: Introduction of eBuddy
  • Storyline: -We see OEMS, OS vendors, Operators and independent parties launching app stores on Mobile -Appstores are coming to your Browser, TV, tablet and desktop as well -We expect to see app stores emerging on the web and desktop software as well -More than 40 appstores right now, Consolidation in the market is required
  • Storyline: -The Brick & Mortar model will be copied to the online world as well We’re expecting that appstores will be the method of choice of distributing mobile content App stores offer easy billing and shelf space Picture source: http://www.flickr.com/photos/conrad1967/3966594029/
  • Story line: 100m downloads. So, how did this happen? Well, - We were early to market. And, we are present in all big appstores. - GetJar is the main source of our mobile downloads, - eBuddy is the most popular aggregated IM app in all 77 countries in the Android market - eBuddy is the highest ranked independent IM app in 42 out of 69 countries
  • Story line:
  • Storyline: Introduction of eBuddy We are a company headquartered in Amsterdam, with 23 different nationalities among our diverse group of employees.
  • 2011 January - M-days, Frankfurt: Future of social media: Innovations in Mobile Social Media

    1. 1. Innovations in Mobile Social Media Rogier van den Heuvel VP Worldwide Sales
    2. 2. eBuddy is the world’s largest independent IM provider
    3. 3. Blogs YouTube LinkedIn App Stores Key insight in innovations In Social Media Jobvite Facebook Twitter
    4. 4. The Importance of brands on Facebook - Brand Awareness - Loyalty - Event Activation - Product Promotion - Entertainment
    5. 5. 9,000 new fans every day!
    6. 6. • Brand Listings.... • Where do we stand.... Product Brands fan page rankings on facebook 1. YouTube 26.265.397 2. Coca Cola 22.046.570 3. Oreo 16.468.297 4. Red Bull 14.968.592 5. Skittles 14.877.146 .... 25. Pepsi 3.182.381 .... 36. Skype 1.919.227 .... 39. eBuddy 1.648.502 .... 59.Sony 273.722 .... 80. Samsung 47.308 Source: fanpagelist 25.01.11
    7. 7. - Communication - News - Crisis Management - Customer Care - Product Updates - Communication - News - Crisis Management - Customer Care - Product Updates The Importance of brands on Twitter
    8. 8. The explosion of Twitter 175M Accounts Worldwide
    9. 9. - Cross Promotion - Loyal Users - Think Viral - Dedicate Resources How did we grow?
    10. 10. App stores How are they Social? - Transparent - Reviews - Ranking - Perception
    11. 11. eBuddy is downloaded 110M times Nokia OVI (J2ME) 9/16/139/16/13GetJar (J2ME) eBuddy website (J2ME)
    12. 12. 76M downloads on GetJar; second most popular app ever 2.2M downloads in the Android Market; most popular aggregated IM app in all 77 countries 10M downloads in the iTunes store; most popular aggregated IM application 11M downloads in the OVI store; most downloaded IM app
    13. 13. So…Brands should use (Mobile) Social Media ! - Very Viral: reach many people - Create brands (awareness) + Fans - Fast: reach many people fast - Easy to do - Free (at least cheap)
    14. 14. Thank You from the eBuddy Social Media team

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