This document outlines six strategies for non-profits to increase member/donor engagement and retention using private social networks. The strategies are: 1) Appoint a dedicated community manager. 2) Identify champions both within and outside the community. 3) Generously share resources. 4) Make participation easy and fun. 5) Inspire dialogue. 6) Allow organic growth of the community. Implementing these strategies through a private social network can help non-profits engage and retain members and donors.

1. Six strategies to Increase Member/Donor Engagement & Retention
using Private Social Networks
Lisette Sutherland

2. LISETTE SUTHERLAND, Community Deployment Specialist
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

3. Your organisation brings together people who strive to
make a difference
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

4. You have a vision for attracting and engaging more
members and/or donors
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

5. There are many ways for meeting member and donor goals
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

6. Understand the unique ways that private social
networks can help you
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

7. Decide whether to pursue social networks as an
engagement and recruitment tool
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

8. Old way to work New way to work
Is your organisation ready?
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

9. 1) What does a private social network do?
2) Create a place where great things happen
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

10. Private social networks involve and engage members with the
organisation and each other
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

11. 1) What does a private social network do?
A) Networking environment
2) Create a place where great things happen
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

12. Network with colleagues around the world in a trusted, safe,
and moderated environment
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

13. Matching your brand creates recognition and trust
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

14. Link to your membership database and automate
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

15. Member directory helps users find each other
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

16. Customizable profiles adduser-specific value
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

17. Tags offer creative categorization possibilities
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

18. Welcome Page feeds latest, most important info
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

19. Map gives geographic context
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

20. 1) What does a private social network do?
A) Networking environment
B) Resource hub
2) Create a place where great things happen
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

21. Resource hubs consolidate knowledge in one place; your
organisation becomes the go-to place
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

22. Libraries give ability to share files from anywhere
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

23. Blogs provide thought leadership to large audience
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

24. Forums collect conversations & questions in one place
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

25. 1) What does a private social network do?
A) Networking environment
B) Resource hub
C) Collaboration tool
2) Create a place where great things happen
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

26. Collaboration tool: work with the best from anywhere
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

27. Groups allow people to organize & talk around topics of
mutual interest
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

28. Calendar helps people schedule & find events
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

29. Wikis enable people to edit documents together
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

30. 1) What does a private social network do?
A) Networking environment
B) Resource hub
C) Collaboration tool
2) Create a place where great things happen
A) Customize your focus
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

31. Start by designing a customized strategy
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

32. To build a useful community, understand your audience
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

33. Successful engagement = WIN / WIN
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

34. Define success for your organization
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

35. Define success for your members
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

36. Choose an area of focus
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

37. Step by step workbooks are provided to guide new
managers
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

38. Build your community, collect data, and continuously
refine your strategy to maximize engagement
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

39. As your members organize themselves...
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

40. Data is collected automatically in the community
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

41. Data is collected from external sources
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

42. Collect your own quantitative data
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

43. Collect qualitative data
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

44. How many people are coming to the community?
How often are they coming to the community?
INVOLVED
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

45. How are your members using the community?
ENGAGED
INVOLVED
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

46. How is the community contributing to your organisation’s mission?
ENCHANTED
ENGAGED
INVOLVED
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

47. 1) What does a private social network do?
A) Networking environment
B) Resource hub
C) Collaboration tool
2) Create a place where great things happen
A) Customize your focus
B) Six strategies
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

48. 1) Appoint a community manager
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

49. “I use the analogy of the party host:
you‟ve got all these people in the
room, but someone has to go
around and make sure people feel
comfortable.”
~ Donna Childress, National Council on Aging
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

50. 2) Identify champions – inside and outside the community
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

51. 3) Share resources generously
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

52. “You shape your reputation
through your contributions
and the public feedback they
attract, not by promoting
yourself. And leading with
generosity is also the best
way to build relationships.”
~ John Stepper, Deutsche Bank
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

53. 4) Make it easy and infuse fun
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

54. “Our aquatics group had a contest.
Each board member wrote a blog
once a month for 6 months. Each
person who commented went into
a drawing for a Starbucks card. It
was really successful.”
~ John Glaeser, California Parks and Recreation Society
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

55. 5) Inspire dialogue
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

56. 6) Trust organic growth
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

57. “Instead of asking „How can I
motivate people?‟ we should
be asking „How can I create
the conditions within which
people will motivate
themselves?”
~ Edward Deci, Psychologist
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

58. Overviewof 6 strategies
1) Appoint a community manager
2) Identify champions – inside & outside the community
3) Share resources generously
4) Make it easy and infuse fun
5) Inspire dialogue
6) Trust organic growth
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

59. In my former life, I managed unknown bands
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

60. Extrapool, an experimental music venue, asked me to help
organize their volunteers
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

61. Together we setup a private social network, that they
called “The Workflow”
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

62. Extrapool created a community where great things happen...
and so can you!
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

63. 1) What does a private social network do?
A) Networking environment
B) Resource hub
C) Collaboration tool
2) Create a place where great things happen
A) Customize your focus
B) Six strategies
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks

64. I’m here to help you! LisetteSutherland.com
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks