This document provides guidance on building a municipal social media presence. It discusses considerations for setting up accounts on Facebook, Twitter, and Hootsuite. It covers how to create a Facebook page for a government organization, how to set up a Twitter account and tweet effectively, and how to use Hootsuite to post simultaneously to multiple social media channels. The goal is to provide municipalities with best practices for establishing an online social media presence.
2012 Municipal Series: Building a Municipal Social Media PresenceMorris County NJ
First in a series of courses for Morris County NJ municipalities. This course offers a step by step guide for setting up a Facebook page, Twitter account and posting to both at once using Hootsuite. This presentation, originally give in January 2012, was updated in May 2012 for the Timeline layout of FB pages.
This document discusses how Rotary clubs and districts can use social media, particularly Facebook, to promote their organizations and engage new audiences. It provides guidance on creating Facebook pages and groups for clubs and districts, as well as tips for personal profiles. An example is given of a district Facebook ad campaign that saw success in generating interest in Rotary. The takeaway is that social media is a powerful free tool that Rotary organizations can leverage for publicity, relationship building and membership growth.
The document describes a proposed social media and blogging system for City Year Rhode Island. It involves circulating a camera between the organization's four teams on a monthly basis. Service leaders would use the camera to document daily work and events, and upload the photos to a shared database folder. They would also write brief descriptions of the photos. The photos could then be approved for use on blogs, newsletters, and other public materials. A monthly calendar would be used to schedule which team has the camera on which days, to ensure coverage of important events. Signing the camera in and out would track its location. Duplicating the calendar online could increase awareness of the camera's location and reduce communication needs.
This document provides an introduction to various social media platforms and how they can be used for ministry purposes. It discusses Twitter, Facebook, blogging, YouTube and other sites. For each platform, it explores common functions, best practices for use, and examples of religious organizations currently using that channel. The overall message is that social media offers opportunities to build community and share spiritual messages and content, but it also requires understanding each platform and having a flexible policy for appropriate engagement.
20 Tactics to Increase and Engage Web TrafficBlackbaud
The document outlines tactics for increasing and engaging web traffic presented by Sophia Latto and Mike Snusz. It discusses optimizing SEO for local search through improving Google+ profiles and citations. It also recommends writing better page titles and using Google Trends to inform navigation and calls-to-action. Additional tactics covered include using Google Webmaster Tools for keyword analysis, creating rich snippets, implementing Google annotations, usability testing pages, analyzing mobile traffic, and using triggered email series.
Learn five elements your Rotary Facebook page should
have that will help you reach club goals, such as attracting
new members, finding more project resources, and letting
the community know about your club.
Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
2012 Municipal Series: Building a Municipal Social Media PresenceMorris County NJ
First in a series of courses for Morris County NJ municipalities. This course offers a step by step guide for setting up a Facebook page, Twitter account and posting to both at once using Hootsuite. This presentation, originally give in January 2012, was updated in May 2012 for the Timeline layout of FB pages.
This document discusses how Rotary clubs and districts can use social media, particularly Facebook, to promote their organizations and engage new audiences. It provides guidance on creating Facebook pages and groups for clubs and districts, as well as tips for personal profiles. An example is given of a district Facebook ad campaign that saw success in generating interest in Rotary. The takeaway is that social media is a powerful free tool that Rotary organizations can leverage for publicity, relationship building and membership growth.
The document describes a proposed social media and blogging system for City Year Rhode Island. It involves circulating a camera between the organization's four teams on a monthly basis. Service leaders would use the camera to document daily work and events, and upload the photos to a shared database folder. They would also write brief descriptions of the photos. The photos could then be approved for use on blogs, newsletters, and other public materials. A monthly calendar would be used to schedule which team has the camera on which days, to ensure coverage of important events. Signing the camera in and out would track its location. Duplicating the calendar online could increase awareness of the camera's location and reduce communication needs.
This document provides an introduction to various social media platforms and how they can be used for ministry purposes. It discusses Twitter, Facebook, blogging, YouTube and other sites. For each platform, it explores common functions, best practices for use, and examples of religious organizations currently using that channel. The overall message is that social media offers opportunities to build community and share spiritual messages and content, but it also requires understanding each platform and having a flexible policy for appropriate engagement.
20 Tactics to Increase and Engage Web TrafficBlackbaud
The document outlines tactics for increasing and engaging web traffic presented by Sophia Latto and Mike Snusz. It discusses optimizing SEO for local search through improving Google+ profiles and citations. It also recommends writing better page titles and using Google Trends to inform navigation and calls-to-action. Additional tactics covered include using Google Webmaster Tools for keyword analysis, creating rich snippets, implementing Google annotations, usability testing pages, analyzing mobile traffic, and using triggered email series.
Learn five elements your Rotary Facebook page should
have that will help you reach club goals, such as attracting
new members, finding more project resources, and letting
the community know about your club.
Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
How to get people from intention to donationBeate Sørum
Session from International Fundraising Congress 2015 (#IFC2015).
We are leaving so much money on the table, by not making it easy enough to give. We leave the hard work on the donor - rather than making the investments and doing it ourselves. In this session, techiques and tools to start fixing our problems were delivered. How to design a good donation form. How to get a good web site strategy. How to use behavioral economics to ethically and in a good way influence your design in a way that influences the way your donors behave.
The document discusses using social networking, particularly Facebook, to promote Rotary clubs. It provides details on how to create a Facebook page or group for a club to share club information, events, photos and videos. It emphasizes that Facebook is a way to supplement, not replace, a club website. Examples are given of Rotary clubs and organizations that are using Facebook effectively. The document concludes by encouraging clubs to get started on Facebook and provides tips for getting acclimated to using it for club promotion.
This course will teach you the best way to use Facebook with your Scouting unit. Learn best practices for groups and pages as well as how to use ads to promote recruitment and events. Additionally we’ll discuss youth protection policies and how to be compliant in a socially connected world.
This document discusses the church's use of social media. It begins by listing various social media platforms like blogs, Twitter, Facebook, YouTube, and LinkedIn. It emphasizes that personality is important in social media and discusses requirements like computer/internet access and smartphones. It then addresses how churches can use social media, including just being present, engaging principles, and authenticity. It also notes potential issues like privacy, distraction, and engaging the right audiences. Overall, the document provides an overview of church use of social media platforms and engagement strategies.
How to Use Social Media to Build Lasting Relationships with Your CustomersJonny Ross
The document discusses how to use social media to build relationships with customers. It covers the types of social media platforms, how to target customers on each platform, and campaign ideas for Facebook, Twitter, YouTube, Pinterest, Vine, Instagram and more. The author emphasizes learning where customers spend time online and tailoring campaigns to different social media. Integrated campaigns across multiple platforms and turning blog content into social media updates are also recommended.
Expect the unexpected, #AFPcongress 2014 on social media marketingBeate Sørum
My session from AFP congress, on how to be ready to discover and expand on current events that may or may not go viral.
The session also teaches how to make sure you are in a positision where your organisation can try to be the one chosen when something like the Ice Bucket Challenge happens.
Oh, and there's a rant about slacktivism in there too.
This document discusses public relations (PR) and its importance for Rotary clubs. PR involves managing information between an organization and the public using communication channels to cultivate favorable relations. It helps plan and organize events, create an image, differentiate from others, and promote activities. Regardless of culture, Rotary clubs should communicate with media, leaders, members, and people interested in programs. The document outlines PR components like understanding news, writing releases, media relations, external relations, and non-traditional media. It provides tips for maximizing websites, social media, and external relations to promote Rotary clubs and programs.
This document discusses using social media, particularly Facebook, to engage with gay men in Australia about HIV/AIDS. It notes that 75% of gay men are on Facebook daily and 30% have Twitter accounts. The campaign aims to build online communities around gay men's sexual health using a Facebook page, posts in different formats, questions and infographics. Facebook ads will also target men based on interests and profiles. Goals are to increase traffic to the website, reach more people through their networks, and start conversations, though some barriers to interaction were identified.
This document provides an introduction to using social media for park professionals. It discusses why agencies should use social media, which social media channels to consider like blogs, Facebook, Twitter, and Flickr. It then provides tips for using each channel effectively including setting goals, content strategies, profiles vs pages, hashtags, retweets, tagging photos, and more. The overall message is that social media can be an effective tool for communication if used strategically and with relevant, engaging content.
Why should a church move to online communications? If you're a leader wondering whether you should branch out to a website, social media like Facebook and more, take a look at this presentation. Share with your members or community. Beyond Marketing Group, Inc. works with churches to lift barriers of communications. www.awesomeinsight.com
Facebook's social graph is a diagram that illustrates the interconnections among Facebook users, groups, and brands. It maps out relationships, transactions, memberships, and other ties between nodes (individuals/groups/brands) to power personalized search results. The social graph allows users to search using natural language queries and returns answers instead of just links by leveraging the extensive web of connections within Facebook. Current features focus on people, photos, places and interests searches. While beneficial for personalized discovery, the social graph also raises privacy concerns by making previously private shared information more discoverable.
The document discusses the importance of social media for churches and other organizations. It provides examples of how Mars Hill Church and the United Methodist Church successfully use social media platforms like Facebook, Twitter, YouTube and mobile applications. The document recommends that organizations identify a staff member to focus on social media and engage with audiences by listening, interacting, posting new and relevant content on different social channels. It also stresses the importance of calculating return on engagement for social media activities.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
The latest trends and best practices in social media and relationships as well as the best digital tools to connect with others and protect your privacy. Presented by Social Media Club Sacramento.
Stephanie Bruno | Digital Marketing Professional Stephanie Bruno
Stephanie Bruno is a digital marketing professional with experience in social media marketing, blogging, brand management, and more. She has held roles such as Social Media Manager for Compass Learning, where she engaged audiences on Facebook, Twitter, LinkedIn, Pinterest, and YouTube. She also served as Editor for Compass Learning's blog Navigator, coordinating blog posts and online conversations among educators. Bruno has expertise with various social media monitoring, content creation, and analytics platforms.
Google integrated social feeds from Google+ and Picassa into general web searches in an effort to boost Google+ user numbers and compete with Facebook for advertising dollars. However, the implementation is flawed because it only includes feeds from Google-owned sites and not other major social networks like Facebook, Twitter, and LinkedIn where most users' social interactions actually occur. Going forward, Google should try to integrate feeds from other networks or risk losing its focus on search by prioritizing Google+ over delivering useful search results to users.
This document provides information on how social media will not fix a poor product or service and how online presence is important for job seekers. It discusses how employers now research candidates online and reject some based on negative online information. LinkedIn profiles are often more accurate than resumes. The majority of hiring and buying decisions now begin with online searches. Traditional job searching methods are less effective than networking and developing relationships.
2012: Building a Municipal Social Media Presence - BeginnerCarol Spencer
Education series for local governments that want to get started with Twitter and Facebook. This step by step series walks an agency through how to get started with each of these social channels, as well as the social dashboard, Hootsuite, to manage these communication streams. This is a half-day course.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
As presented on November 10, 2011 for the National Apartment Association - Online Learning
Facebook for property management: from start to finish, everything you need to know to create a presence on Facebook that attracts and retains residents at your community. Stand out from the crowd, don't be left behind! There's nothing worse than being ignored online. We can show you how to differentiate your community from competitors.
Learning Objectives:
Participants will be able to understand the purpose of Facebook.
Participants will be able to build a Facebook presence for their community that allows them to stand out from the crowd.
Participants will be able to understand how to use Facebook for resident retention AND word of mouth marketing.
How to get people from intention to donationBeate Sørum
Session from International Fundraising Congress 2015 (#IFC2015).
We are leaving so much money on the table, by not making it easy enough to give. We leave the hard work on the donor - rather than making the investments and doing it ourselves. In this session, techiques and tools to start fixing our problems were delivered. How to design a good donation form. How to get a good web site strategy. How to use behavioral economics to ethically and in a good way influence your design in a way that influences the way your donors behave.
The document discusses using social networking, particularly Facebook, to promote Rotary clubs. It provides details on how to create a Facebook page or group for a club to share club information, events, photos and videos. It emphasizes that Facebook is a way to supplement, not replace, a club website. Examples are given of Rotary clubs and organizations that are using Facebook effectively. The document concludes by encouraging clubs to get started on Facebook and provides tips for getting acclimated to using it for club promotion.
This course will teach you the best way to use Facebook with your Scouting unit. Learn best practices for groups and pages as well as how to use ads to promote recruitment and events. Additionally we’ll discuss youth protection policies and how to be compliant in a socially connected world.
This document discusses the church's use of social media. It begins by listing various social media platforms like blogs, Twitter, Facebook, YouTube, and LinkedIn. It emphasizes that personality is important in social media and discusses requirements like computer/internet access and smartphones. It then addresses how churches can use social media, including just being present, engaging principles, and authenticity. It also notes potential issues like privacy, distraction, and engaging the right audiences. Overall, the document provides an overview of church use of social media platforms and engagement strategies.
How to Use Social Media to Build Lasting Relationships with Your CustomersJonny Ross
The document discusses how to use social media to build relationships with customers. It covers the types of social media platforms, how to target customers on each platform, and campaign ideas for Facebook, Twitter, YouTube, Pinterest, Vine, Instagram and more. The author emphasizes learning where customers spend time online and tailoring campaigns to different social media. Integrated campaigns across multiple platforms and turning blog content into social media updates are also recommended.
Expect the unexpected, #AFPcongress 2014 on social media marketingBeate Sørum
My session from AFP congress, on how to be ready to discover and expand on current events that may or may not go viral.
The session also teaches how to make sure you are in a positision where your organisation can try to be the one chosen when something like the Ice Bucket Challenge happens.
Oh, and there's a rant about slacktivism in there too.
This document discusses public relations (PR) and its importance for Rotary clubs. PR involves managing information between an organization and the public using communication channels to cultivate favorable relations. It helps plan and organize events, create an image, differentiate from others, and promote activities. Regardless of culture, Rotary clubs should communicate with media, leaders, members, and people interested in programs. The document outlines PR components like understanding news, writing releases, media relations, external relations, and non-traditional media. It provides tips for maximizing websites, social media, and external relations to promote Rotary clubs and programs.
This document discusses using social media, particularly Facebook, to engage with gay men in Australia about HIV/AIDS. It notes that 75% of gay men are on Facebook daily and 30% have Twitter accounts. The campaign aims to build online communities around gay men's sexual health using a Facebook page, posts in different formats, questions and infographics. Facebook ads will also target men based on interests and profiles. Goals are to increase traffic to the website, reach more people through their networks, and start conversations, though some barriers to interaction were identified.
This document provides an introduction to using social media for park professionals. It discusses why agencies should use social media, which social media channels to consider like blogs, Facebook, Twitter, and Flickr. It then provides tips for using each channel effectively including setting goals, content strategies, profiles vs pages, hashtags, retweets, tagging photos, and more. The overall message is that social media can be an effective tool for communication if used strategically and with relevant, engaging content.
Why should a church move to online communications? If you're a leader wondering whether you should branch out to a website, social media like Facebook and more, take a look at this presentation. Share with your members or community. Beyond Marketing Group, Inc. works with churches to lift barriers of communications. www.awesomeinsight.com
Facebook's social graph is a diagram that illustrates the interconnections among Facebook users, groups, and brands. It maps out relationships, transactions, memberships, and other ties between nodes (individuals/groups/brands) to power personalized search results. The social graph allows users to search using natural language queries and returns answers instead of just links by leveraging the extensive web of connections within Facebook. Current features focus on people, photos, places and interests searches. While beneficial for personalized discovery, the social graph also raises privacy concerns by making previously private shared information more discoverable.
The document discusses the importance of social media for churches and other organizations. It provides examples of how Mars Hill Church and the United Methodist Church successfully use social media platforms like Facebook, Twitter, YouTube and mobile applications. The document recommends that organizations identify a staff member to focus on social media and engage with audiences by listening, interacting, posting new and relevant content on different social channels. It also stresses the importance of calculating return on engagement for social media activities.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
The latest trends and best practices in social media and relationships as well as the best digital tools to connect with others and protect your privacy. Presented by Social Media Club Sacramento.
Stephanie Bruno | Digital Marketing Professional Stephanie Bruno
Stephanie Bruno is a digital marketing professional with experience in social media marketing, blogging, brand management, and more. She has held roles such as Social Media Manager for Compass Learning, where she engaged audiences on Facebook, Twitter, LinkedIn, Pinterest, and YouTube. She also served as Editor for Compass Learning's blog Navigator, coordinating blog posts and online conversations among educators. Bruno has expertise with various social media monitoring, content creation, and analytics platforms.
Google integrated social feeds from Google+ and Picassa into general web searches in an effort to boost Google+ user numbers and compete with Facebook for advertising dollars. However, the implementation is flawed because it only includes feeds from Google-owned sites and not other major social networks like Facebook, Twitter, and LinkedIn where most users' social interactions actually occur. Going forward, Google should try to integrate feeds from other networks or risk losing its focus on search by prioritizing Google+ over delivering useful search results to users.
This document provides information on how social media will not fix a poor product or service and how online presence is important for job seekers. It discusses how employers now research candidates online and reject some based on negative online information. LinkedIn profiles are often more accurate than resumes. The majority of hiring and buying decisions now begin with online searches. Traditional job searching methods are less effective than networking and developing relationships.
2012: Building a Municipal Social Media Presence - BeginnerCarol Spencer
Education series for local governments that want to get started with Twitter and Facebook. This step by step series walks an agency through how to get started with each of these social channels, as well as the social dashboard, Hootsuite, to manage these communication streams. This is a half-day course.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
As presented on November 10, 2011 for the National Apartment Association - Online Learning
Facebook for property management: from start to finish, everything you need to know to create a presence on Facebook that attracts and retains residents at your community. Stand out from the crowd, don't be left behind! There's nothing worse than being ignored online. We can show you how to differentiate your community from competitors.
Learning Objectives:
Participants will be able to understand the purpose of Facebook.
Participants will be able to build a Facebook presence for their community that allows them to stand out from the crowd.
Participants will be able to understand how to use Facebook for resident retention AND word of mouth marketing.
This document discusses the public relations strategies and tactics used by District One Toastmasters to promote their organization. It provides an overview of the various communication channels used, including social media platforms like Facebook, Instagram, Google+, and Pinterest. Metrics are given on growth of followers and engagement on each channel from July 2014 to present. The goal is to personalize the district and empower clubs to promote themselves while reaching a larger audience.
Micropower social media presentation 280212Micropower
Social media provide a way for people to share ideas, content, thoughts and relationships online. Clubs have started using social networks like Facebook, Twitter, LinkedIn and Foursquare to market to members and the community. The document outlines 10 tips for clubs to effectively use social media, including creating a custom Facebook URL, using photos and videos to promote visual identity, using Facebook insights to analyze engagement, listing the club on Facebook Places, using reviews and competitions to encourage interaction, customizing the Facebook welcome page, using Facebook questions to survey users, advertising on Facebook to target demographics, and linking Twitter to automatically update Facebook status. However, the document notes that many Australian retailers have yet to fully engage with social media.
This document discusses VisitBritain's approach to using social media to promote tourism businesses in the UK. It encourages tourism operators to engage with VisitBritain's social media channels by liking and sharing content on Facebook, linking their websites and social profiles, using hashtags like #LoveUK, and sharing photos and videos on YouTube and Flickr with the VisitBritain brand. It also notes some of VisitBritain's current and upcoming social media initiatives like featuring operator check-ins on Facebook and curating top UK places. The overall aim is to help tourism businesses participate in VisitBritain's social media story and global community promoting love of the UK.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
This document discusses why social media is important for businesses. It provides statistics on the large user bases of popular social media sites like Facebook, LinkedIn, and Twitter. The author argues that social media can increase brand awareness, enhance search engine optimization, build website traffic, and support larger marketing plans. While return on investment from social media is difficult to measure directly, it is an important marketing tactic for remaining competitive. The author advises businesses to develop social media plans tailored to their specific goals and target audiences.
2015 Code Industry Summit Breakout Session: Don't Be Afraid of Social Media.
This session will provide insight into how utilizing social media outlets can create transparency and bolster public support for code enforcement programs.
Speaker: Tracey Cantu (Code Enforcement Administrator, City of Corpus Christi)
Social Media 2020: How to future-proof your business and increase your ROI–An...Brian Huonker
by Chris Glass
Terrostar Technology Solutions’ social media and Internet marketing guru, Chris Glass, discusses some of the more advanced approaches to social media. This information-packed presentation gives you a look into the past, present, and future of social media and illustrates how social media marketing and search engine marketing can help your business while paying for itself. This sessions goes in depth to some of the more advanced aspects of social media and how you can use the tools to easily increase your ROI. We’ll talk about everything from incorporating a website into your Facebook page to custom group bases in Linkedin. At the end of this information-packed hour you should have all the tools necessary to drive your business into the social future. Chris is a College of Business graduate at Western Illinois University. Since graduating, Chris has embedded himself in the social media community interacting with some of the biggest social outlets alive. With more than 12,000 followers on Twitter, numerous groups in LinkedIn, and a large blog following, Chris has built his personal brand and has become a leader across the world in social media. In his day job Chris works with a team of nerds at Terrostar Technology Solutions. Chris consults with clients in growing their brand and developing a strong internet marketing footprint from Web design to social media.
Discover more about the @Midwest Social Media Conference at atMidwest.com
Presented at the California Association for Local Economic Development (CALED) Annual Conference.
Summary: Curious how to use social media to achieve your economic development goals? Learn what tools are out there, how to match your goals up with the social media vehicle that makes sense for you, and get technical knowledge on set-up and maintenance of a social media strategies.
Speakers:
• Nancy Manchester, Economic Development Program Specialist, City of Santa Rosa
• Meaghan Mitchell, The Fillmore Community Benefit District, San Francisco
• Anatalio Ubalde, CEO, GIS Planning Inc. & ZoomProspector.com
• Barry Waite, Business & Employment Development Manager, City of Carson
You can add the economic development Facebook app at http://www.Facebook.com/ZoomProspector
Basic social media interaction presentation about the things that needs to be done when you have social media profiles and you want to have interaction with other social media users...
Facebook is an American social media company founded in 2004 by Mark Zuckerberg and his fellow Harvard students. It allows users to connect with friends and others by sharing photos, videos, and life updates on a personalized profile page. Users can also join common-interest groups, subscribe to public content pages by businesses, celebrities and causes, and use Facebook to promote their businesses.
Somerset hills ymca- Rutgers Social Media Mini MBA Capstone ProjectKevin Flanders
This document outlines a plan to unify the web and social media presence of the Somerset Hills YMCA. It discusses the need to bridge the disconnect between their website and social media to improve communications and membership. The plan includes redesigning the dated website to be more visually appealing and mobile-optimized. It also recommends improving existing Facebook and Twitter accounts and adding accounts on Pinterest and YouTube. The goal is to better engage current and potential members through an integrated online presence.
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...Social Jack
The document provides tips for using social networks to generate new business leads and sales. It outlines a 5-step process for social selling: 1) Completing your professional profile, 2) Adding connections, 3) Posting to start conversations, 4) Engaging with connections' activity, and 5) Joining groups. The goal is to build your network through meaningful conversations that provide value to others and showcase what you can do for potential clients. Examples are given for each step, such as including personal details when connecting with others and posting valuable content to start discussions.
Aaron Sheinberg's Social Media Strategy ProjectAaron Sheinberg
This document outlines Jersey Mike's social media strategy. The objectives are to increase awareness and visitation to their social media platforms by 30% in 6 months, develop a Snapchat profile with 5,000 followers by year's end, and raise engagement across platforms by 20% by year's end. The strategies include paid, owned, and earned approaches like promoted posts and encouraging user-generated content. Initial results exceed goals with higher follower counts and engagement rates across all platforms than anticipated.
Creating a Responsive Online Social Media Community -- Dean DeLisle -- Forwar...Social Jack
There are the slides from the September 19th presentation of Dean DeLisle, "Creating a Responsive Online Social Media Community."
About the Presenter -- Dean DeLisle,Founder and CEO, Forward Progress and Social Jack™
Dean DeLisle is the Founder and CEO of Forward Progress and the creator of the platform Social Jack™. Dean provides coaching and training to organizations that use, want to use or should use social media. Forward Progress has helped over 2,000 corporate clients improve their social network results around social HR, talent development, relationship marketing and social selling while simultaneously producing better results with the power of relationships. Dean and his team have trained over 100,000 professionals in over 35 countries with their Social Jack™ programs.
This document provides guidance on using social media to promote Rotary clubs and their activities. It recommends creating a presence on major platforms like Facebook, Twitter, YouTube, and LinkedIn to engage current members, attract new members, publicize projects, and spread awareness of Rotary. The presenter is an experienced IT professional and Rotarian who provides tips on setting up accounts, deciding which platforms to use, maintaining a regular posting schedule, and targeting specific audiences. Examples are given of how different social media can be leveraged to strengthen membership, advertising, and public relations for Rotary clubs.
Counties and new social media | Wisconsin Counties Association (WCA) Annual C...Wendy Soucie
The document discusses using social media for counties and bike tourism in Columbia County, Wisconsin. It provides guidance on developing social media policies and procedures, including having a business need, policy, procedures, and definitions. It also discusses using specific social media tools like Facebook, Twitter, YouTube and MapMyRide to promote bike tourism in Columbia County and help route US Bicycle Route 30 through the county. Speakers provided examples of using social media for emergency response and engaging partners to maximize efforts.
Similar to 2014: Building a Municipal Social Media Presence (20)
Legal Issues in the Gov't Social Media World: The Dangers of Diving Right InCarol Spencer
The document discusses legal issues related to government use of social media. It begins by outlining the dangers of diving into social media without proper policies, including lack of control and consistency, uninformed decisions leading to expensive litigation and bad press. It then provides guidance on developing internal social media policies addressing governance, roles, training, applicable laws and the appeals process. The document also covers free speech issues, records retention requirements, open records laws, and compliance with laws around ADA, copyright, privacy and terms of use.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Tips and Tricks for Managing Your Social ReachCarol Spencer
This session covers productivity tips and tricks for managing social media and expanding reach. Topics include channel relationships, advertising, social media dashboards, plugins, demographics, policies and a few little known, but helpful, resources.
Building a Political Social Media Presence - 2018 (Facebook)Carol Spencer
This document provides an overview of using social media, particularly Facebook, for political purposes. It discusses considerations for setting up pages and accounts, how to set up and customize a Facebook page, how to post and boost content, and how to create and share events. The goal is to help people and organizations build an effective political social media presence using Facebook and other platforms like Twitter.
So You Think You're Prepared: Seven Events in Seven Weeks in 2017Carol Spencer
This presentation discusses communication innovations, failures, and problems encountered during four major hurricanes, wildfires, and an active shooter event in 2017. Recommendations for advance planning to avoid these problems, and effectively utilize the innovations and resources are included.
Representatives from Sustainable Jersey, NJ OEM, and Stormzero LLC discuss Whole Community Digital Communicatiaons Planning and Reaching Vulnerable Populations, along with why those topics are foundational to sustainable and resilient communities.
Emergency Communication & SustainabilityCarol Spencer
Emergency preparedness & resiliency are key to the sustainability of any community. This presentation given at the 2018 NJEPA Conference focused on what local public safety & communications officials could do to help their towns gain points within Sustainable Jersey’s certification program. It outlines how to create an easy-to- use communication strategy that would be readily available and previously tested by the appropriate staff in the case of an emergency. It describes a communication plan that diversifies the types of communication channels used in order to expand reach; implement a process to identify vulnerable residents; and ensure key contacts are maintained in support of these efforts.
The Proper Tools is Everything: Using and Evaluating Affordable Social Media ...Carol Spencer
This presentation was given at Emergency Management Association of Texas (EMAT) on March 6, 2018. It reviews what can and can't be done with individual social channels, why and how to use a social media dashboard, and reviews some little known tools that come in handy when preparing for communication during a major disaster.
The Proper Tool is Everything: Using and Evaluating Affordable Social Media T...Carol Spencer
Social media happens with or without an agency having a solid communications plan. Jumping in during an emergency is not advised. This presentation reviews steps to be taken before getting started or expanding social media use. The focus is on free/low-cost tools. This session includes a discussion of strategies for monitoring social media; how to review, compare, and contrast these tools. Using examples from one of the more popular tools available, it describes how to focus social media monitoring; search, keyword and hashtag monitoring. The presentation includes steps involved in evaluating these various tools, assisting in acquisition and use justification.
The document discusses how to plan projects for long-term sustainability beyond a single champion's involvement. It recommends documenting all steps, securing formal approvals, involving stakeholders, designing for flexibility over time, and establishing governance committees to provide ongoing leadership. The goal is to establish projects that can continue evolving after a champion moves on rather than dying without their involvement.
Effective Whole Community Digital Communications PlanningCarol Spencer
Presented at Emergency Managers Association of Texas (EMAT) Symposium in March 2017, this presentation provides recommendations and information about putting together and implementing a digital communications plan for emergencies.
Effective Whole Community Digital Communications PlanningCarol Spencer
This presentation describes the elements of an effective communications plan. Topics include determining demographics, channel creation, interfacing with government agencies and public sector stakeholders, policy development, embracing the whole community approach (including second responders, local actors), marketing strategies and more. Practical information supplements speaker experiences as government and citizen volunteer communicators during Hurricane Irene, Superstorm Sandy, the Joplin (MO) Tornado and other emergencies. This was presented at the 2016 World Conference on Disaster Management in Toronto CA, June 7 - 8, 2016.
It isn't a question of whether your municipality will be involved in a natural disaster or emergency event. It's a question of when, and will you be prepared. This presentation is a brief overview of topics to consider when creating a municipal communication plan that is based on the whole community approach. Presented at NJ GMIS TEC Conference, April 7, 2016
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
Engaging Citizens to create Sustainable Resilient CommunitiesCarol Spencer
This presentation discusses the need for effective communication in the process of creating sustainable, resilient communities. It was originally presented at the NJ Sustainable Jersey Summit in June 2015.
Building a Political Social Media PresenceCarol Spencer
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
Getting Your Message Out: Communications using the Internet/Social MediaCarol Spencer
In today's communication environment, consumers of government information expect to find it on their platform and device of choice. Agencies are faced with moving to technologies they don't understand and which are not under their control. Understanding these communications channels, and why they need to be implemented, is the first step to successful interaction and engagement for agency personnel and the citizens they serve.
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
karnataka housing board schemes . all schemesnarinav14
The Karnataka government, along with the central government’s Pradhan Mantri Awas Yojana (PMAY), offers various housing schemes to cater to the diverse needs of citizens across the state. This article provides a comprehensive overview of the major housing schemes available in the Karnataka housing board for both urban and rural areas in 2024.
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
1. 1County of Morris, NJ • Building a Municipal Social Media Presence
Building a Municipal
PresenceSocial Media March 2014
Carol A Spencer, Web Manager
County of Morris, NJ • Building a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
2. 2County of Morris, NJ • Building a Municipal Social Media Presence
• Considerations before getting started
• How to get a Google account & Gmail address
• What are the differences between a Facebook page and profile
• How to set up a Facebook page
• What Twitter is and why you should use it
• How to set up a Twitter account
• What Hootsuite is and why you should use it
• How to send one message many places, all at once
What you’ll learn today
3. 3County of Morris, NJ • Building a Municipal Social Media Presence
One Post: Many Channels
4. 4County of Morris, NJ • Building a Municipal Social Media Presence
• Seriously consider having a single Social Media presence online
(1 Facebook page, 1 Twitter account, etc)
• Use a consistent, generic email address for all social media
• Use a consistent “vanity” name
• Have multiple admins for each application
• Adopt “Use” and “Commenting” policies
(see Facebook.com/MorrisCountyNJ for our commenting policy)
• BACK UP (ArchiveSocial.com, Backupify.com)
EVERYTHING is subject to records retention laws, including comments
Considerations before getting started
A little planning goes a long way
5. 5County of Morris, NJ • Building a Municipal Social Media Presence
• Decide on a “communications tone”
• Don’t post original material on Facebook
• Anyone can comment on your FB posts. Remember, it’s social!
• Assign a team member to monitor comments
• Secure your Facebook profile so no one can see it
• Never let fans / followers upload photos or videos without moderation
• Think about how you’ll market your social presence
Considerations before getting started
A little planning goes a long way
6. 6County of Morris, NJ • Building a Municipal Social Media Presence
• Facebook requires a real name: webmaster@, admin@ are not
acceptable.
• Gmail: We use MC[town]NJ@gmail.com if we set up your email.
• Gmail.com
Choose an email address
Generic Local or Generic Gmail
7. 7County of Morris, NJ • Building a Municipal Social Media Presence
Check Your Chosen Vanity URL
• Morris County is MorrisCountyNJ
Facebook.com/MorrisCountyNJ
Twitter.com/MorrisCountyNJ
YouTube.com/MorrisCountyNJ
Flickr.com/MorrisCountyNJ
Scribd.com/MorrisCountyNJ
MorrisCountyNJ.gov
• Choose a name. Check it everywhere. (www.namechk.com)
Facebook, Twitter, YouTube, Flickr, Scribd, LinkedIn, FourSquare
• Denville is already DenvilleNJ on Twitter, YouTube, Scribd
• DenvilleNJ – Available on Flickr (go grab it), but gone on Facebook
• What to do…..
8. 8
County of Morris, NJ • Building a Municipal Social Media Presence
BUILDING A MUNICIPAL
SOCIAL MEDIA PRESENCE: FACEBOOK
MARCH 2014
Carol A Spencer, Web Manager
County of Morris, NJ • Building a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
9. 9
County of Morris, NJ • Building a Municipal Social Media Presence
FACEBOOK Profiles vs Pages
10. 10
County of Morris, NJ • Building a Municipal Social Media Presence
FACEBOOK Profiles vs Pages
11. 11
County of Morris, NJ • Building a Municipal Social Media Presence
CREATING YOUR PAGE Login later
12. 12
County of Morris, NJ • Building a Municipal Social Media Presence
GOVERNMENT PAGE TYPE Company, Organization, InstitutionGOVERNMENT PAGE TYPE Company, Organization, Institution
13. 13
County of Morris, NJ • Building a Municipal Social Media Presence
GOVERNMENT PAGE TYPE Government Organization
A page must be
tied to someone‟s
profile.
Facebook policies
do not allow one
individual to have
two profiles.
Once created, be
sure to have two
admins so that if
the person who
created the page
leaves, your
agency can still
administer the
page.
14. 14
County of Morris, NJ • Building a Municipal Social Media Presence
GOVERNMENT PAGE TYPE Government Organization
15. 15
County of Morris, NJ • Building a Municipal Social Media Presence
GOVERNMENT PAGE NAME [Jurisdiction Name] Government
16. 16
County of Morris, NJ • Building a Municipal Social Media Presence
FACEBOOK TOU You must agree to have a page
17. 17
County of Morris, NJ • Building a Municipal Social Media Presence
FACEBOOK TOU Special Government Terms
18. 18
County of Morris, NJ • Building a Municipal Social Media Presence
PROFILE PICTURE Logo, seal, or local branding
19. 19
County of Morris, NJ • Building a Municipal Social Media Presence
UNCHECK ALL THE SHARING That comes later
20. 20
County of Morris, NJ • Building a Municipal Social Media Presence
ADD YOUR WEBSITE Add some info about your jurisdiction
21. 21
County of Morris, NJ • Building a Municipal Social Media Presence
ADMIN PANEL Getting Your Page Ready
22. 22
County of Morris, NJ • Building a Municipal Social Media Presence
UNPUBLISH THE PAGE Only Admins can see it
23. 23
County of Morris, NJ • Building a Municipal Social Media Presence
EDIT THE PAGE Use Facebook as….
24. 24
County of Morris, NJ • Building a Municipal Social Media Presence
EDIT THE PAGE Admin Panel
25. 25
County of Morris, NJ • Building a Municipal Social Media Presence
EDIT THE PAGE Admin Roles
26. 26
County of Morris, NJ • Building a Municipal Social Media Presence
EDIT THE PAGE Mobile Posting
OR, better yet, use Hootsuite‟s mobile app.
27. 27
County of Morris, NJ • Building a Municipal Social Media Presence
EDIT THE PAGE Insights
28. 28
County of Morris, NJ • Building a Municipal Social Media Presence
EDIT THE PAGE Promoting Your Page; Boosting Content
29. 29
County of Morris, NJ • Building a Municipal Social Media Presence
EDIT THE PAGE Help
30. 30
County of Morris, NJ • Building a Municipal Social Media Presence
SPREAD THE WORD Like Us Button for your website
https://developers.facebook.com/docs/plugins/like-button/
31. 31
County of Morris, NJ • Building a Municipal Social Media Presence
LEARN ABOUT SHARING How to share content
32. 32
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
33. 33
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
34. 34
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
35. 35
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
36. 36
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
37. 37
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
38. 38
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
39. 39
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
40. 40
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
41. 41
County of Morris, NJ • Building a Municipal Social Media Presence
ACCOUNT SETTINGS Lock down the profile
42. 42
County of Morris, NJ • Building a Municipal Social Media Presence
FINAL THOUGHTS Before publishing
• Get your “vanity” URL
Facebook.com/username
43. 43
County of Morris, NJ • Building a Municipal Social Media Presence
FINAL THOUGHTS Before publishing
• Remember to follow Facebook guidelines for timeline photos and posts
https://www.facebook.com/help/search/?q=cover+guidelines
http://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-ht
44. 44
County of Morris, NJ • Building a Municipal Social Media Presence
Screen captured in
2012. 637 Likes.
Be sure to identify
your page as the
“Official Page”
Note the failure to
post for well over a
year.
45. 45
County of Morris, NJ • Building a Municipal Social Media Presence
Screen captured in
2014. 649 Likes.
Post. Post. Post.
This page is
abandoned. Not
good for Green
Township.
Once you
start, keep it up!
46. 46
County of Morris, NJ • Building a Municipal Social Media Presence
Click here
See your stream for posts to share.
47. 47
County of Morris, NJ • Building a Municipal Social Media Presence
For those who use
Facebook, this looks more
like your standard stream.
Recommendation:
follow only other
government agencies.
Be sure to cross-market
with other Morris County
jurisdictions and pages.
49. 49
County of Morris, NJ • Building a Municipal Social Media Presence
BUILDING A MUNICIPAL
SOCIAL MEDIA PRESENCE: FACEBOOK
MARCH 2014
Carol A Spencer, Web Manager
County of Morris, NJ • Building a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
50. 50
County of Morris, NJ • Building a Municipal Social Media Presence
BUILDING A MUNICIPAL
SOCIAL MEDIA PRESENCE: TWITTER
MARCH 2014
Carol A Spencer, Web Manager
County of Morris, NJ • Building a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
51. 51
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER 140 Powerful Characters
52. 52
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Signing up
53. 53
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
54. 54
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
You’ll have to do this a few times….
55. 55
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
56. 56
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
57. 57
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
58. 58
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
59. 59
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
60. 60
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
Use the photo
from your
Facebook page….
Consistency builds
brand.
61. 61
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
62. 62
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Setting up an account
63. 63
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Tweeting
• 140 characters. Try to use less. Link to more details.
• Learn Twitter lingo.
• Use abbreviations. Eliminate punctuation where possible.
• ALL CAPS is shouting. Don’t shout.
• Write your message, then start eliminating words and using abbreviations
to say the same thing in 140 characters.
• RT is re-tweet. MT is a modified RT.
• @TwitterHandle is a public message to TwitterHandle
• DM TwitterHandle (note the space) is a direct message (private)
to TwitterHandle. You can only DM your followers.
• Mention means someone used your Twitter handle in a tweet.
64. 64
County of Morris, NJ • Building a Municipal Social Media Presence
TWITTER Tweeting
• Tweet valuable content and your followers will grow:
Road closures, meeting reminders, posted budgets, closed
fields, events, important web postings, celebrations, honorees, good
press, #tbt (Throw-Back-Thursdays). Use photos where possible.
• If someone asks you a public question, answer publicly.
• If someone asks you a public question, answer it.
• If someone DMs you, and you need more information to answer,
give them a link to your feedback form.
• If someone DMs you, answer them.
• If people RT your tweets, thank them with an @ message.
• Create a Twitter widget for your website.
Put it on your home page.
(https://twitter.com/about/resources/widgets)
65. 65
County of Morris, NJ • Building a Municipal Social Media Presence
BUILDING A MUNICIPAL
SOCIAL MEDIA PRESENCE: TWITTER
MARCH 2014
Carol A Spencer, Web Manager
County of Morris, NJ • Building a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
66. 66County of Morris, NJ • Building a Municipal Social Media Presence
Tying it Together
Using Hootsuite
Carol A Spencer, Web Manager
County of Morris, NJ • Building a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
67. 67County of Morris, NJ • Building a Municipal Social Media Presence
Sign up for Hootsuite FREE version
Use the same email as Facebook & Twitter
68. 68County of Morris, NJ • Building a Municipal Social Media Presence
Hootsuite Dashboard
69. 69County of Morris, NJ • Building a Municipal Social Media Presence
Hootsuite Dashboard
70. 70County of Morris, NJ • Building a Municipal Social Media Presence
Hootsuite Dashboard
71. 71County of Morris, NJ • Building a Municipal Social Media Presence
Hootsuite Dashboard
72. 72County of Morris, NJ • Building a Municipal Social Media Presence
Hootsuite Tools
73. 73County of Morris, NJ • Building a Municipal Social Media Presence
Hootsuite Tools
74. 74County of Morris, NJ • Building a Municipal Social Media Presence
Hootsuite Tools
75. 75County of Morris, NJ • Building a Municipal Social Media Presence
Before Posting
Double check before you post
Information is accurate
Information is authorized for public release
Post is 140 characters or less
Spelling is accurate
Link is accurate
Copy it into a new browser window to be sure it goes where you want
Date and time are correct if scheduling into the future
Selected social networks are the correct ones
Once it‟s out there, you can delete it but anyone who has read it,
has read it.
To delete in Hootsuite, hover over the tweet in the „sent tweets‟
stream and click the x.
76. 76County of Morris, NJ • Building a Municipal Social Media Presence
A few more things…
Searching, deleting, filtering
To search Twitter, enter the search criteria in the search box and
click the magnifying glass.
To create a stream of a particular search term, click “+Add Stream”.
Choose a search term or use logic as per examples
To create a stream of keywords, enter the terms. Tweets using any
of the keywords will be returned.
To use hashtags so your comments will be included in a stream using
that term, precede your term with a #. Example: #MCLibrary;
#Jan25; #gov20; #superbowl, #SOTU
To be sure your tweet ends up in someone‟s mentions stream,
use @ before their Twitter handle.
To delete in Hootsuite, hover over the tweet in the „sent tweets‟
stream and click the x.
77. 77County of Morris, NJ • Building a Municipal Social Media Presence
Tying it Together
Using Hootsuite
Carol A Spencer, Web Manager
County of Morris, NJ • Building a Municipal Social Media Presence
Facebook • Twitter • Hootsuite
78. 78County of Morris, NJ • Building a Municipal Social Media Presence
Building a Municipal
PresenceSocial Media March 2014
Carol A Spencer, Web Manager
County of Morris, NJ • Building a Municipal Social Media Presence
Facebook • Twitter • Hootsuite