Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Member Meeting 1
June 22, 2016
Chicago
Learn more about Member Meetings
health.socialmedia.org/meetings
Children’s Hospita...
Using Facebook Live & Periscope
to engage patients & families
Korre Johnson, digital engagement manager
Children’s Hospita...
Why we love live video
Live video is a
key component
of our social
media strategy
Our audio and video setup
#BabyMadeline
Our big splash on Periscope
#BabyMadeline
Gained national
attention from an
online story by
People magazine
#BabyMadeline
Planning and coordination
#BabyMadeline
Partnered with GE Healthcare
Raised awareness:
•  Blog posts and
social media ads
•  Live broadcasts
previewing event
•  Highlight videos
during event
...
#BabyMadeline
944 total viewers on
Periscope
•  Day one: 385 viewers
•  Day two: 323 viewers
•  Day three: 236 viewers
Now our focus is Facebook Live
Join us live
to get your
questions
answered
Now our
doctors are
requesting
reoccurring
broadcasts
Our host is
on camera,
engaging with
viewers
Even our
CEO is getting
involved
What can
go wrong?
Facebook Live metrics
Topic
Organic
reach
Organic
views
Video
length
Watch us put a cast a child 68,991 9,416 12:09
Q&A ab...
Key takeaways
•  Always add value
•  Partner PR team
•  Test everything
•  Get help behind
the camera
•  Get yourself in f...
Questions?
Korre Johnson
Digital engagement manager
kjohnson2@chw.org
Learn more about
past and upcoming
Member Meetings
health.socialmedia.org/meetings
Member Meeting 1
June 22, 2016
Chicago
...
Upcoming SlideShare
Loading in …5
×

Children's Hospital of Wisconsin: Using Facebook Live and Periscope to engage patients and families, presented by Korre Johnson

829 views

Published on

In his SocialMedia.org Health case study presentation, Children's Hospital of Wisconsin's Korre Johnson talks about how they're leveraging new live-streaming platforms.

He explains how they're using live broadcasts on Facebook Live and Periscope to reach and engage patient families in social media.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Children's Hospital of Wisconsin: Using Facebook Live and Periscope to engage patients and families, presented by Korre Johnson

  1. 1. Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings Children’s Hospital of Wisconsin Korre Johnson Using Facebook Live and Periscope to engage patients and families
  2. 2. Using Facebook Live & Periscope to engage patients & families Korre Johnson, digital engagement manager Children’s Hospital of Wisconsin
  3. 3. Why we love live video
  4. 4. Live video is a key component of our social media strategy
  5. 5. Our audio and video setup
  6. 6. #BabyMadeline Our big splash on Periscope
  7. 7. #BabyMadeline Gained national attention from an online story by People magazine
  8. 8. #BabyMadeline Planning and coordination
  9. 9. #BabyMadeline Partnered with GE Healthcare
  10. 10. Raised awareness: •  Blog posts and social media ads •  Live broadcasts previewing event •  Highlight videos during event #BabyMadeline
  11. 11. #BabyMadeline 944 total viewers on Periscope •  Day one: 385 viewers •  Day two: 323 viewers •  Day three: 236 viewers
  12. 12. Now our focus is Facebook Live
  13. 13. Join us live to get your questions answered
  14. 14. Now our doctors are requesting reoccurring broadcasts
  15. 15. Our host is on camera, engaging with viewers
  16. 16. Even our CEO is getting involved
  17. 17. What can go wrong?
  18. 18. Facebook Live metrics Topic Organic reach Organic views Video length Watch us put a cast a child 68,991 9,416 12:09 Q&A about the impact of sugar 52,139 7,226 19:32 ECMO heart and lung bypass treatment 50,941 15,409 9:42 Q&A about adult congenital heart disease 49,063 4,550 38:19 Q&A about head lice 45,980 5,769 7:18 Q&A about congenital heart defects 44,593 9,434 29:01 Behind the scenes with transport team 40,749 9,054 10:57 Q&A about picky eating 34,054 4,369 15:51 Patient story about breastfeeding support 21,448 6,112 16:18 Q&A with our CEO 12,337 2,729 21:47
  19. 19. Key takeaways •  Always add value •  Partner PR team •  Test everything •  Get help behind the camera •  Get yourself in front of the camera
  20. 20. Questions? Korre Johnson Digital engagement manager kjohnson2@chw.org
  21. 21. Learn more about past and upcoming Member Meetings health.socialmedia.org/meetings Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings

×