Utilizing Analytics to Meet Mission Objectives

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GovDelivery
Utilizing Analytics to Meet Mission Objectives
September 17, 2013

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It’s NOT About the Like

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AWARENES
S
Finding
PERMISSION
Joining
ORIENTATION
Knowing
ENGAGEMENT
Consuming
LEADERSHIP
Collaborating
OUTCOMES
Mission Objectives
Web:
• Increase in
total pages
viewed
Email:
• Increase in
total email
subscribers
or community
members
Social:
• Increase of
total
followers and
likes
Email:
• Increase in
total
opens, clicks,
and shares
Web:
• Increase in
total pages
viewed
Online:
• Increase in
comments/feed
back, event or
program
registrations, or
signups for
online services.
Offline:
• Increase in
program
utilization or
event
attendance
• Increase in
total active
collaborators,
partners, and
trusted
messengers
advancing
mission your
behalf
Increases in
• Youth Engaged
• Flu shots
received
• Revenue
collected
Decreases in:
• Drop outs
• Crime
• Doctor visits
• Operating costs
You Have to Map and Measure What Matters

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Members Co-Organizing on FEMA’s Behalf

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NeighborsforNeighbors.org “SnowCrew” Activity
Challenge: during major snow
storms, elderly and disabled
neighbors become trapped in
their homes and not able to get
food, medicine, or services and
left anxious.
Opportunity: match neighbors
who need assistance shoveling
to those nearby who can and
want to help them.
Our Role: in partnership with
SeeClickFix we developed an
online process and promoted to
members to drive adoption.
Impacts: elderly and disabled
residents got dug out and
where able to get food,
medicine, and services needed.
SnowCrew: Expanding the Role of Neighbors

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Unexpected Result: Addressing Symptom not Problem

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Where I am. When I Want. How I Choose

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Joseph Porcelli
Director, Engagement Services
202-407-7461
Joseph.Porcelli@GovDelivery.com
@JosephPorcelli
Let’s Stay in Touch!